Bohemian Rhapsody Audience in United States

Bohemian Rhapsody logo

Bohemian Rhapsody has an estimated audience of 2,424,267 people in United States. 58.0% are female, 42.0% are male, average age 39.7. Top regions: California, Texas, Florida. Top brand affinities: Rami Malek, Christoph Waltz, Riverdale, Lena Headey, Silent Hill (film).

The average Bohemian Rhapsody fan in United States is 39.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rami Malek, Christoph Waltz, Riverdale, with strongest over-indexing on Rami Malek (79.16× the country average). Demographically, the Bohemian Rhapsody audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Bohemian Rhapsody fans

Demographic split for Bohemian Rhapsody audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.7
Estimated audience size2,424,267

Audience persona

The typical Bohemian Rhapsody fan in United States is more female, around 39.7 years old, with strong Tradition tendencies and a notable affinity for Rami Malek.

Top regions in United States

Top regions ranked by reach for Bohemian Rhapsody in United States
RegionReachAffinity
California282,0411.06×
Texas219,1791.05×
Florida167,4411.02×
New York118,1690.87×
Pennsylvania83,7561.03×
Illinois80,1090.99×
Ohio71,9690.96×
North Carolina71,0970.97×
Michigan68,3711.08×
Georgia67,4380.9×
New Jersey61,2730.99×
Virginia54,6760.93×
Arizona54,2391.1×
Washington51,2631.05×
Tennessee47,7270.98×
Massachusetts47,6021×
Indiana47,0051.06×
Missouri43,1961.11×
Colorado40,2371.05×
Maryland38,7830.93×
Wisconsin38,6971.06×
Minnesota36,6281.05×
South Carolina34,6280.95×
Kentucky32,5531.07×
Alabama31,5100.93×
Oregon29,9141.08×
Oklahoma29,5071.1×
Louisiana28,1280.9×
Connecticut24,8651.02×
Utah24,6761.14×
Nevada22,6120.96×
Iowa21,1161.06×
Kansas20,3631.07×
Arkansas20,0741.01×
Mississippi16,0230.8×
Idaho12,5281.03×
New Mexico12,5231.03×
Nebraska12,0960.99×
West Virginia10,8540.96×
Hawaii10,4121×
New Hampshire9,6881.01×
Maine8,9091.03×
Rhode Island7,5920.98×
Montana7,1701.07×
Washington, District of Columbia5,7470.79×
Delaware5,6630.85×
Alaska5,6521.09×
South Dakota5,5430.99×
North Dakota4,7830.96×
Vermont4,0520.95×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bohemian Rhapsody audience
BrandAffinityCategory
Rami Malek79.16×Movies & TV
Christoph Waltz84.41×Movies & TV
Riverdale69.9×Movies & TV
Lena Headey54.15×Movies & TV
Silent Hill (film)48.9×Movies & TV
David Gordon Green238.89×Movies & TV
Rose Leslie49.09×Movies & TV
Ginny And Georgia18.36×Movies & TV
Legally Blonde28.68×Movies & TV
Natalie Dormer35.33×Movies & TV
There's Something About Mary52.83×Movies & TV
Kiernan Shipka25.64×Movies & TV
Mckenna Grace13.43×Movies & TV
Ralph Fiennes21.21×Movies & TV
Jason Momoa13.07×Movies & TV
Barbie8.13×Movies & TV
Peter Dinklage20.81×Movies & TV
All American18.34×Movies & TV
Léa Seydoux37.9×Movies & TV
Belly (rapper)37.64×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bohemian Rhapsody audience
TraitClusterScore
TraditionCONSERVATISM1.67
Community OrientationOPEN1.59
Risk AppetiteTHRILL1.47
LGBTQ+ IdentityOPEN1.34
Pet OwnershipJOY1.23
IndulgenceJOY1.2

Worldwide distribution

Worldwide audience distribution share by country for Bohemian Rhapsody
CountryShare
United States22.5%
Brazil7.1%
United Kingdom6.8%

See Bohemian Rhapsody audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Bohemian Rhapsody have in United States?

Bohemian Rhapsody has an estimated audience of 2,424,267 people in United States, concentrated in California and Texas.

What is the gender split and age of Bohemian Rhapsody fans?

58.0% of Bohemian Rhapsody fans are female, 42.0% are male, with an average age of 39.7 years.

Which brands do Bohemian Rhapsody fans like most?

Bohemian Rhapsody fans show strongest brand affinity for Rami Malek (79.16×), Christoph Waltz (84.41×), and Riverdale (69.9×) over the country average.

Where do Bohemian Rhapsody fans live in United States?

Bohemian Rhapsody fans in United States are most concentrated in California (reach 282,041), Texas (reach 219,179), and Florida (reach 167,441). These three regions account for the largest share of the active audience.

What other brands do Bohemian Rhapsody fans also like?

Beyond Bohemian Rhapsody itself, the audience over-indexes on Christoph Waltz (84.41×), Riverdale (69.9×), Lena Headey (54.15×), and Silent Hill (film) (48.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemian Rhapsody. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.