Rascasse Audience Intelligence

Bohemian Rhapsody Audience in United States

A data profile of the people who buy, follow and care about Bohemian Rhapsody in United States — modelled from more than twelve digital signal sources. Bohemian Rhapsody has an estimated audience of 2,663,670 people in United States.

#567among Movie / TV Show / Series in United States#1589in Movies & TV

The average Bohemian Rhapsody fan in United States is 39.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rami Malek, Christoph Waltz, Riverdale, with strongest over-indexing on Rami Malek (79.16× the country average).

Demographically, the Bohemian Rhapsody audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Spirituality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bohemian Rhapsody fan in United States is more female, around 39.7 years old, with strong Spirituality tendencies and a notable affinity for Rami Malek.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bohemian Rhapsody profile in United States.

Audience size
2.7M
in United States
Gender
58.0%♀
42.0% male
Age
39.7
average years
Country rank
#11341
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bohemian Rhapsody viewers

58.0% are female, 42.0% are male, average age 39.7.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Bohemian Rhapsody audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.7
Estimated audience size2,663,670
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Bohemian Rhapsody audience in United States
Age bracketShare%
16-1922%
20-2916%
30-3916%
40-4925%
50+21%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Bohemian Rhapsody audience comes from United States.

Worldwide audience distribution share by country for Bohemian Rhapsody
CountryShare
United States24.1%
Germany6.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bohemian Rhapsody audience in United States is strongest.

Fig. 05

Top regions by affinity

Bohemian Rhapsody fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~6K1.16×
02Utah~20K1.14×
03Missouri~40K1.10×
04Oklahoma~30K1.10×
05Arizona~50K1.07×
06Kentucky~30K1.07×
07Montana~7K1.07×
08South Dakota~6K1.07×
09Indiana~50K1.06×
10Iowa~20K1.06×
11Kansas~20K1.06×
12Idaho~10K1.06×
13Wisconsin~40K1.05×
14Oregon~30K1.05×
15North Dakota~5K1.05×
16Michigan~70K1.04×
17Nebraska~10K1.04×
18California~300K1.03×
19Texas~200K1.03×
20Arkansas~20K1.03×
21New Mexico~10K1.03×
22Hawaii~10K1.02×
23New Hampshire~10K1.02×
24Maine~9K1.02×
25Washington~50K1.01×
26West Virginia~10K1.01×
27Pennsylvania~80K1.00×
28Minnesota~30K1.00×
29Connecticut~20K1.00×
30Florida~200K0.98×
31Massachusetts~50K0.98×
32Colorado~40K0.98×
33Rhode Island~8K0.98×
34Vermont~4K0.98×
35Tennessee~50K0.97×
36Nevada~20K0.97×
37Ohio~70K0.96×
38New Jersey~60K0.96×
39Alabama~30K0.96×
40Illinois~80K0.95×
41North Carolina~70K0.94×
42Louisiana~30K0.94×
43Georgia~70K0.93×
44South Carolina~30K0.93×
45Virginia~50K0.91×
46Maryland~40K0.91×
47Delaware~6K0.88×
48New York~100K0.87×
49Mississippi~20K0.87×
50Washington, District of Columbia~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Bohemian Rhapsody, United States
0.74×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bohemian Rhapsody audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bohemian Rhapsody audience
#·InterestCategoryAffinity×
01David Gordon GreenMovies & TV238.89×
02Christoph WaltzMovies & TV84.41×
03Rami MalekMovies & TV79.16×
04RiverdaleMovies & TV69.90×
05Lena HeadeyMovies & TV54.15×
06There's Something About MaryMovies & TV52.83×
07Rose LeslieMovies & TV49.09×
08Silent Hill (film)Movies & TV48.90×
09Léa SeydouxMovies & TV37.90×
10Natalie DormerMovies & TV35.33×
11Legally BlondeMovies & TV28.68×
12Kiernan ShipkaMovies & TV25.64×
13Eiza GonzálezMovies & TV24.27×
14Ralph FiennesMovies & TV21.21×
15Peter DinklageMovies & TV20.81×
16Ginny And GeorgiaMovies & TV18.36×
17All AmericanMovies & TV18.34×
18Mckenna GraceMovies & TV13.43×
19Jason MomoaMovies & TV13.07×
20BarbieMovies & TV8.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bohemian Rhapsody audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bohemian Rhapsody audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.33×
SustainabilityBALANCE1.18×
Design AffinityPREMIUM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bohemian Rhapsody audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.92×
Price SensitivityPREMIUM0.95×
Convenience OrientationPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bohemian Rhapsody have in United States?

Bohemian Rhapsody has an estimated audience of 2,663,670 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bohemian Rhapsody viewers?

58.0% of Bohemian Rhapsody fans are female, 42.0% are male, with an average age of 39.7 years.

03

Which brands do Bohemian Rhapsody fans like most?

Bohemian Rhapsody fans show strongest brand affinity for Rami Malek (79.16×), Christoph Waltz (84.41×), and Riverdale (69.9×) over the country average.

04

Where do Bohemian Rhapsody fans live in United States?

Bohemian Rhapsody fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bohemian Rhapsody fans also like?

Beyond Bohemian Rhapsody itself, the audience over-indexes on Christoph Waltz (84.41×), Riverdale (69.9×), Lena Headey (54.15×), and Silent Hill (film) (48.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bohemian Rhapsody. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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