There's Something About Mary Audience in United States

There's Something About Mary has an estimated audience of 794,062 people in United States. 59.0% are female, 41.0% are male, average age 46.3. Top brand affinities: Owen Wilson, Rami Malek, John Wick 2, EuroTrip, Borat.

Top brand affinities include Owen Wilson, Rami Malek, John Wick 2, with strongest over-indexing on Owen Wilson (101.75× the country average). Demographically, the There's Something About Mary audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Social Media Usage, LGBTQ+ Identity.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

Demographics of There's Something About Mary fans

Demographic split for There's Something About Mary audience in United States
MetricValue
Female59.0%
Male41.0%
Average age46.3
Estimated audience size794,062

Audience persona

The typical There's Something About Mary fan in United States is more female, around 46.3 years old, with strong Social Media Usage tendencies and a notable affinity for Owen Wilson.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for There's Something About Mary audience
BrandAffinityCategory
Owen Wilson101.75×Movies & TV
Rami Malek106.67×Movies & TV
John Wick 2171.93×Movies & TV
EuroTrip108.91×Movies & TV
Borat91.92×Movies & TV
La La Land (film)43.29×Movies & TV
Christopher Walken51.84×Movies & TV
Zoolander66.84×Movies & TV
Bohemian Rhapsody52.83×Movies & TV
Napoleon Dynamite31.4×Movies & TV
Ace Ventura116.28×Movies & TV
Chevy Chase26.53×Movies & TV
Forgetting Sarah Marshall61.97×Movies & TV
Ghostbusters (franchise)33.81×Movies & TV
Cameron Diaz23.02×Movies & TV
Jason Bateman16.95×Movies & TV
Pitch Perfect24.27×Movies & TV
Jenna Fischer32.75×Movies & TV
Legally Blonde25.35×Movies & TV
Bill Murray20.18×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by There's Something About Mary audience
TraitClusterScore
Social Media UsageJOY1.47
LGBTQ+ IdentityOPEN1.45
ExtroversionTHRILL1.41
Risk AppetiteTHRILL1.31
TraditionCONSERVATISM1.29
IndividualismJOY1.21

Worldwide distribution

Worldwide audience distribution share by country for There's Something About Mary
CountryShare
United States45.0%
United Kingdom10.0%
Australia3.3%

See There's Something About Mary audiences in other countries

More Comedy audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for There's Something About Mary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.