Rascasse Audience Intelligence

There's Something About Mary Audience in United States

Name: There's Something About Mary — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about There's Something About Mary in United States — modelled from more than twelve digital signal sources. There's Something About Mary has an estimated audience of 953,288 people in United States.

#72among Comedy in United States #1944among Movie / TV Show / Series in United States #4467in Movies & TV

The average There's Something About Mary fan in United States is 46.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rami Malek, John Wick 2, EuroTrip, with strongest over-indexing on Rami Malek (155.29× the country average).

Demographically, the There's Something About Mary audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Social Media Usage, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical There's Something About Mary fan in United States is more female, around 46.3 years old, with strong Social Media Usage tendencies and a notable affinity for Rami Malek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Comedy

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the There's Something About Mary profile in United States.

Audience size

953K

in United States

Gender

59.0%♀

41.0% male

Age

46.3

average years

Country rank

#24442

Movie / TV Show / Series in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of There's Something About Mary viewers

59.0% are female, 41.0% are male, average age 46.3.

Fig. 02

Gender split

59.0%

Female

41.0%

Male

Demographic split for There's Something About Mary audience in United States
Metric	Value
Female	59.0%
Male	41.0%
Average age	46.3
Estimated audience size	953,288

Fig. 03

Age distribution

Age distribution of the There's Something About Mary audience in United States
Age bracket	Share	%
16-19		4%
20-29		11%
30-39		24%
40-49		31%
50+		30%

Fig. 04

Worldwide distribution

43.9%

of the worldwide There's Something About Mary audience comes from United States.

Worldwide audience distribution share by country for There's Something About Mary
Country	Share
United States	43.9%
United Kingdom	8.5%
Germany	6.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the There's Something About Mary audience in United States is strongest.

Fig. 05

Top regions by affinity

There's Something About Mary fans by region: top regions in United States
#	Region	Reach	×
01	Rhode Island	~3K	1.35×
02	Montana	~3K	1.14×
03	Colorado	~10K	1.13×
04	Oregon	~10K	1.12×
05	Connecticut	~9K	1.10×
06	Massachusetts	~20K	1.09×
07	Iowa	~7K	1.09×
08	New Hampshire	~3K	1.09×
09	Vermont	~2K	1.08×
10	California	~90K	1.07×
11	Kansas	~7K	1.07×
12	Idaho	~4K	1.07×
13	Maine	~3K	1.07×
14	Minnesota	~10K	1.06×
15	Illinois	~30K	1.04×
16	Ohio	~30K	1.04×
17	Arizona	~20K	1.04×
18	Missouri	~10K	1.04×
19	Oklahoma	~9K	1.04×
20	Pennsylvania	~30K	1.03×
21	Wisconsin	~10K	1.03×
22	Utah	~7K	1.03×
23	New York	~50K	1.02×
24	Washington	~20K	1.02×
25	Indiana	~10K	1.02×
26	Nebraska	~4K	1.02×
27	Alaska	~2K	1.02×
28	North Dakota	~2K	1.01×
29	Michigan	~20K	1.00×
30	New Mexico	~4K	1.00×
31	South Dakota	~2K	1.00×
32	Kentucky	~10K	0.99×
33	New Jersey	~20K	0.98×
34	Tennessee	~20K	0.97×
35	Nevada	~7K	0.97×
36	Texas	~70K	0.96×
37	Hawaii	~3K	0.95×
38	West Virginia	~3K	0.94×
39	Florida	~50K	0.92×
40	Arkansas	~6K	0.90×
41	South Carolina	~10K	0.89×
42	North Carolina	~20K	0.88×
43	Virginia	~20K	0.88×
44	Delaware	~2K	0.88×
45	Louisiana	~9K	0.86×
46	Washington, District of Columbia	~2K	0.86×
47	Maryland	~10K	0.81×
48	Alabama	~9K	0.81×
49	Georgia	~20K	0.80×
50	Mississippi	~5K	0.80×

Affinity by region — There's Something About Mary, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the There's Something About Mary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for There's Something About Mary audience
#	Interest	Category	×
01	Rami Malek	Movies & TV	155.29×
02	John Wick 2	Movies & TV	140.67×
03	EuroTrip	Movies & TV	117.66×
04	Borat	Movies & TV	86.86×
05	Zoolander	Movies & TV	75.79×
06	Owen Wilson	Movies & TV	58.47×
07	Bohemian Rhapsody	Movies & TV	52.83×
08	Christopher Walken	Movies & TV	46.57×
09	The A-Team	Movies & TV	44.49×
10	Natural Born Killers	Movies & TV	42.20×
11	Sacha Baron Cohen	Movies & TV	38.45×
12	Fear and Loathing in Las Vegas (film)	Movies & TV	37.69×
13	La La Land (film)	Movies & TV	36.22×
14	Ghostbusters (franchise)	Movies & TV	31.64×
15	Beverly Hills, 90210	Movies & TV	22.13×
16	Chevy Chase	Movies & TV	17.51×
17	Cameron Diaz	Movies & TV	17.30×
18	Bill Murray	Movies & TV	16.35×
19	Rachel McAdams	Movies & TV	12.49×
20	Jim Carrey	Movies & TV	9.18×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the There's Something About Mary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by There's Something About Mary audience · What stands out
Trait	Cluster	Score
Social Media Usage	JOY	1.44×
Spirituality	BALANCE	1.39×
Need for Security	CONSERVATISM	1.35×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by There's Something About Mary audience · Rather not
Trait	Cluster	Score
Sustainability	BALANCE	0.56×
Luxury Orientation	PREMIUM	0.62×
Pet Ownership	JOY	0.68×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does There's Something About Mary have in United States?

There's Something About Mary has an estimated audience of 953,288 people in United States, concentrated in California and Texas.

What is the gender split and age of There's Something About Mary viewers?

59.0% of There's Something About Mary fans are female, 41.0% are male, with an average age of 46.3 years.

Which brands do There's Something About Mary fans like most?

There's Something About Mary fans show strongest brand affinity for Rami Malek (155.29×), John Wick 2 (140.67×), and EuroTrip (117.66×) over the country average.

Where do There's Something About Mary fans live in United States?

There's Something About Mary fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

What other brands do There's Something About Mary fans also like?

Beyond There's Something About Mary itself, the audience over-indexes on John Wick 2 (140.67×), EuroTrip (117.66×), Owen Wilson (58.47×), and Borat (86.86×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for There's Something About Mary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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