Natural Born Killers Audience in United States

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Natural Born Killers has an estimated audience of 720,647 people in United States. 41.8% are female, 58.2% are male, average age 40.6. Top regions: California, Texas, Florida. Top brand affinities: Woody Harrelson, Cheers, Idiocracy, Scott Pilgrim, Trading Places.

The average Natural Born Killers fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Woody Harrelson, Cheers, Idiocracy, with strongest over-indexing on Woody Harrelson (127.8× the country average). Demographically, the Natural Born Killers audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Drama

Demographics of Natural Born Killers fans

Demographic split for Natural Born Killers audience in United States
MetricValue
Female41.8%
Male58.2%
Average age40.6
Estimated audience size720,647

Audience persona

The typical Natural Born Killers fan in United States is more male, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Woody Harrelson.

Top regions in United States

Top regions ranked by reach for Natural Born Killers in United States
RegionReachAffinity
California83,0551.05×
Texas61,7511×
Florida40,8030.84×
New York39,6270.98×
Pennsylvania24,4501.01×
Ohio24,3021.09×
Illinois24,0311×
North Carolina19,8850.92×
Georgia19,7240.89×
Michigan18,6320.99×
Arizona17,3631.18×
Washington17,2381.19×
Tennessee15,3051.06×
New Jersey14,8360.81×
Virginia14,6160.83×
Colorado14,4691.27×
Indiana13,8651.05×
Missouri13,4281.16×
Massachusetts13,2760.94×
Oregon11,6521.41×
Wisconsin10,7750.99×
Kentucky10,0641.11×
Minnesota9,4340.91×
Oklahoma9,3511.17×
Alabama9,1120.91×
South Carolina8,9560.83×
Maryland8,7250.7×
Louisiana8,3280.9×
Nevada7,0821.02×
Connecticut6,5300.9×
Utah6,0910.94×
Iowa6,0591.02×
Arkansas5,9761.01×
Kansas5,7011×
New Mexico5,0971.41×
Mississippi4,4060.74×
Idaho3,7821.05×
West Virginia3,4931.04×
Nebraska3,4610.96×
Maine3,3441.3×
New Hampshire3,0041.06×
Montana2,4861.24×
Hawaii2,1910.71×
Rhode Island2,1320.93×
Alaska1,7941.16×
Washington, District of Columbia1,6050.74×
Vermont1,4861.17×
South Dakota1,4710.88×
Delaware1,4080.71×
North Dakota1,1910.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Natural Born Killers audience
BrandAffinityCategory
Woody Harrelson127.8×Movies & TV
Cheers70.52×Movies & TV
Idiocracy89.62×Movies & TV
Scott Pilgrim100.29×Literature
Trading Places129.37×Movies & TV
Tommy Lee Jones53.89×Movies & TV
Wet Hot American Summer125.06×Movies & TV
Dumb and Dumber42.54×Movies & TV
Oliver Stone98.63×Movies & TV
Weird Science (film)66.82×Movies & TV
Happy Gilmore27.99×Movies & TV
White Chicks38.25×Movies & TV
American Pie (film series)41.39×Movies & TV
Naturally Ella314.08×
Garden State (film)100.17×
Dude, Where's My Car?74.55×Movies & TV
Zoolander43.69×Movies & TV
Eastbound & Down42.32×Movies & TV
High Fidelity (film)84.55×Movies & TV
Dinner for Schmucks111.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Natural Born Killers audience
TraitClusterScore
Luxury OrientationPREMIUM2.38
Risk AppetiteTHRILL2.27
ExtroversionTHRILL1.68
TraditionCONSERVATISM1.55
IndividualismJOY1.53
Urban LifestyleOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Natural Born Killers
CountryShare
United States37.2%
Germany8.8%
United Kingdom6.6%

See Natural Born Killers audiences in other countries

More Drama audiences in United States

Frequently asked questions

How many fans does Natural Born Killers have in United States?

Natural Born Killers has an estimated audience of 720,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Natural Born Killers fans?

41.8% of Natural Born Killers fans are female, 58.2% are male, with an average age of 40.6 years.

Which brands do Natural Born Killers fans like most?

Natural Born Killers fans show strongest brand affinity for Woody Harrelson (127.8×), Cheers (70.52×), and Idiocracy (89.62×) over the country average.

Where do Natural Born Killers fans live in United States?

Natural Born Killers fans in United States are most concentrated in California (reach 83,055), Texas (reach 61,751), and Florida (reach 40,803). These three regions account for the largest share of the active audience.

What other brands do Natural Born Killers fans also like?

Beyond Natural Born Killers itself, the audience over-indexes on Cheers (70.52×), Idiocracy (89.62×), Scott Pilgrim (100.29×), and Trading Places (129.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Born Killers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.