Rascasse Audience Intelligence

Natural Born Killers Audience in United States

A data profile of the people who buy, follow and care about Natural Born Killers in United States — modelled from more than twelve digital signal sources. Natural Born Killers has an estimated audience of 704,503 people in United States.

#2509among Movie / TV Show / Series in United States#5538in Movies & TV

The average Natural Born Killers fan in United States is 40.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Woody Harrelson, Idiocracy, Scott Pilgrim, with strongest over-indexing on Woody Harrelson (127.8× the country average).

Demographically, the Natural Born Killers audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Natural Born Killers fan in United States is more male, around 40.6 years old, with strong Spirituality tendencies and a notable affinity for Woody Harrelson.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Natural Born Killers profile in United States.

Audience size
705K
in United States
Gender
41.8%♀
58.2% male
Age
40.6
average years
Country rank
#29798
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Natural Born Killers viewers

41.8% are female, 58.2% are male, average age 40.6.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Natural Born Killers audience in United States
MetricValue
Female41.8%
Male58.2%
Average age40.6
Estimated audience size704,503
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Natural Born Killers audience in United States
Age bracketShare%
16-1914%
20-2919%
30-3926%
40-4919%
50+22%
Fig. 04

Worldwide distribution

34.5%

of the worldwide Natural Born Killers audience comes from United States.

Worldwide audience distribution share by country for Natural Born Killers
CountryShare
United States34.5%
Germany7.9%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Natural Born Killers audience in United States is strongest.

Fig. 05

Top regions by affinity

Natural Born Killers fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~5K1.46×
02Oregon~10K1.39×
03Montana~3K1.30×
04Colorado~10K1.25×
05Maine~3K1.22×
06Alaska~2K1.21×
07Oklahoma~9K1.18×
08Vermont~1K1.16×
09Kentucky~10K1.13×
10Arizona~20K1.12×
11Washington~20K1.12×
12West Virginia~4K1.12×
13Missouri~10K1.11×
14Idaho~4K1.08×
15New Hampshire~3K1.08×
16Ohio~20K1.06×
17Arkansas~6K1.06×
18Tennessee~20K1.05×
19Indiana~10K1.02×
20Kansas~6K1.02×
21California~80K1.01×
22Nevada~7K1.01×
23Iowa~6K1.00×
24Nebraska~4K1.00×
25Pennsylvania~20K0.99×
26Rhode Island~2K0.98×
27Utah~6K0.97×
28Michigan~20K0.96×
29Wisconsin~10K0.96×
30New York~40K0.95×
31Illinois~20K0.95×
32South Dakota~2K0.95×
33Texas~60K0.92×
34Minnesota~9K0.92×
35Massachusetts~10K0.91×
36Alabama~9K0.90×
37Louisiana~8K0.90×
38North Carolina~20K0.89×
39Connecticut~6K0.89×
40North Dakota~1K0.89×
41Florida~40K0.83×
42Georgia~20K0.83×
43South Carolina~9K0.83×
44Virginia~10K0.80×
45Delaware~2K0.80×
46Mississippi~5K0.79×
47New Jersey~10K0.78×
48Washington, District of Columbia~2K0.76×
49Hawaii~2K0.73×
50Maryland~9K0.71×
Fig. 06

Affinity by region

Affinity by region — Natural Born Killers, United States
0.71×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Natural Born Killers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Natural Born Killers audience
#·InterestCategoryAffinity×
01Naturally EllaTopic314.08×
02Trading PlacesMovies & TV129.37×
03Woody HarrelsonMovies & TV127.80×
04Wet Hot American SummerMovies & TV125.06×
05Dinner for SchmucksMovies & TV111.13×
06Scott PilgrimLiterature100.29×
07Garden State (film)Movie / TV Show / Series100.17×
08Oliver StoneMovies & TV98.63×
09IdiocracyMovies & TV89.62×
10High Fidelity (film)Movies & TV84.55×
11Dude, Where's My Car?Movies & TV74.55×
12Weird Science (film)Movies & TV66.82×
13Wayne's World (film)Movies & TV55.85×
14Tommy Lee JonesMovies & TV53.89×
15ZoolanderMovies & TV43.69×
16Dumb and DumberMovies & TV42.54×
17Eastbound & DownMovies & TV42.32×
18American Pie (film series)Movies & TV41.39×
19White ChicksMovies & TV38.25×
20Happy GilmoreMovies & TV27.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Natural Born Killers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Natural Born Killers audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.10×
PatriotismCONSERVATISM1.51×
Design AffinityPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Natural Born Killers audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
TravellingTHRILL1.00×
IndulgenceJOY1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Natural Born Killers have in United States?

Natural Born Killers has an estimated audience of 704,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Natural Born Killers viewers?

41.8% of Natural Born Killers fans are female, 58.2% are male, with an average age of 40.6 years.

03

Which brands do Natural Born Killers fans like most?

Natural Born Killers fans show strongest brand affinity for Woody Harrelson (127.8×), Idiocracy (89.62×), and Scott Pilgrim (100.29×) over the country average.

04

Where do Natural Born Killers fans live in United States?

Natural Born Killers fans in United States are most concentrated in California (reach ~80K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Natural Born Killers fans also like?

Beyond Natural Born Killers itself, the audience over-indexes on Idiocracy (89.62×), Scott Pilgrim (100.29×), Trading Places (129.37×), and Tommy Lee Jones (53.89×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Natural Born Killers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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