Eastbound & Down Audience in United States
Eastbound & Down has an estimated audience of 2,184,124 people in United States. 40.1% are female, 59.9% are male, average age 40.8. Top brand affinities: Super Size Me, Elizabeth Banks, The Wolf of Wall Street (2013 film), Jordan Belfort, Zoolander.
Top brand affinities include Super Size Me, Elizabeth Banks, The Wolf of Wall Street (2013 film), with strongest over-indexing on Super Size Me (141.54× the country average). Demographically, the Eastbound & Down audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Eastbound & Down fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 40.8 |
| Estimated audience size | 2,184,124 |
Audience persona
The typical Eastbound & Down fan in United States is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for Super Size Me.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Super Size Me | 141.54× | Movies & TV |
| Elizabeth Banks | 71.37× | Movies & TV |
| The Wolf of Wall Street (2013 film) | 92.07× | Movies & TV |
| Jordan Belfort | 59.07× | Business & Career |
| Zoolander | 63.08× | Movies & TV |
| Borussia Dortmund | 55.23× | Sports |
| Napoleon Dynamite | 30.65× | Movies & TV |
| FC Bayern Munich | 14.64× | Sports |
| Sacha Baron Cohen | 37.54× | Movies & TV |
| Autism Awareness | 19.03× | Health |
| Bad Santa | 58.79× | Movies & TV |
| Zach Galifianakis | 37× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Ace Ventura | 98.43× | Movies & TV |
| Bert Kreischer | 27.99× | Movies & TV |
| Keri Russell | 24.57× | Movies & TV |
| Sharon Osbourne | 17.82× | Movies & TV |
| SC Freiburg | 88.64× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.69 |
| Extroversion | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.33 |
| Tradition | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.8% |
| Canada | 5.2% |
| United Kingdom | 4.6% |
See Eastbound & Down audiences in other countries
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- Peacemaker (68,050,277)
- Survival skills (36,160,023)
How to read this data
Audience size is the estimated number of people in United States who actively search for Eastbound & Down. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.