Rascasse Audience Intelligence

Eastbound & Down Audience in United States

A data profile of the people who buy, follow and care about Eastbound & Down in United States — modelled from more than twelve digital signal sources. Eastbound & Down has an estimated audience of 2,114,918 people in United States.

#231among TV series in United States#814among Movie / TV Show / Series in United States#2088in Movies & TV

The average Eastbound & Down fan in United States is 40.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Elizabeth Banks, Super Size Me, The Wolf of Wall Street (2013 film), with strongest over-indexing on Elizabeth Banks (119.82× the country average).

Demographically, the Eastbound & Down audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Eastbound & Down fan in United States is more male, around 40.8 years old, with strong Spirituality tendencies and a notable affinity for Elizabeth Banks.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Eastbound & Down profile in United States.

Audience size
2.1M
in United States
Gender
40.1%♀
59.9% male
Age
40.8
average years
Country rank
#13639
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Eastbound & Down viewers

40.1% are female, 59.9% are male, average age 40.8.

Fig. 02

Gender split

40.1%
Female
59.9%
Male
Demographic split for Eastbound & Down audience in United States
MetricValue
Female40.1%
Male59.9%
Average age40.8
Estimated audience size2,114,918
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Eastbound & Down audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

69.5%

of the worldwide Eastbound & Down audience comes from United States.

Worldwide audience distribution share by country for Eastbound & Down
CountryShare
United States69.5%
Canada5.2%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Eastbound & Down audience in United States is strongest.

Fig. 05

Top regions by affinity

Eastbound & Down fans by region: top regions in United States
#RegionReachAffinity×
01Montana~8K1.28×
02Oklahoma~30K1.26×
03Kentucky~30K1.23×
04Tennessee~50K1.16×
05Colorado~40K1.16×
06West Virginia~10K1.16×
07Arizona~50K1.15×
08Indiana~50K1.14×
09North Carolina~70K1.13×
10Iowa~20K1.13×
11Nebraska~10K1.13×
12Missouri~40K1.12×
13Arkansas~20K1.12×
14North Dakota~5K1.11×
15Kansas~20K1.10×
16South Carolina~40K1.09×
17Ohio~70K1.08×
18Oregon~30K1.08×
19Idaho~10K1.07×
20New Mexico~10K1.05×
21Alaska~5K1.05×
22Texas~200K1.04×
23Washington~40K1.02×
24Alabama~30K1.01×
25New Hampshire~9K1.01×
26Maine~8K1.01×
27South Dakota~5K1.00×
28Illinois~70K0.99×
29Michigan~60K0.99×
30Wisconsin~30K0.99×
31Vermont~4K0.98×
32California~200K0.97×
33Louisiana~30K0.95×
34Pennsylvania~70K0.94×
35Utah~20K0.94×
36Rhode Island~6K0.91×
37Virginia~50K0.90×
38Minnesota~30K0.90×
39Mississippi~20K0.90×
40Georgia~60K0.89×
41Massachusetts~40K0.88×
42Delaware~5K0.87×
43Nevada~20K0.85×
44Connecticut~20K0.84×
45Florida~100K0.78×
46Hawaii~7K0.75×
47New York~90K0.73×
48New Jersey~40K0.73×
49Maryland~30K0.73×
50Washington, District of Columbia~4K0.67×
Fig. 06

Affinity by region

Affinity by region — Eastbound & Down, United States
0.67×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Eastbound & Down audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Eastbound & Down audience
#·InterestCategoryAffinity×
01Super Size MeMovies & TV142.11×
02SC FreiburgSports125.00×
03Elizabeth BanksMovies & TV119.82×
04The Wolf of Wall Street (2013 film)Movies & TV80.06×
05ZoolanderMovies & TV70.83×
06VfB StuttgartSports57.50×
07Sacha Baron CohenMovies & TV47.66×
08Natural Born KillersMovies & TV42.32×
09Jordan BelfortBusiness & Career40.73×
10Bad SantaMovies & TV38.85×
11Borussia DortmundSports37.50×
12Boogie NightsMovies & TV27.13×
13Fear and Loathing in Las Vegas (film)Movies & TV26.36×
14Zach GalifianakisMovies & TV25.31×
15Bert KreischerMovies & TV22.96×
16Isla FisherMovies & TV20.00×
17FIFA Club World CupSports19.47×
18Keri RussellMovies & TV15.99×
19Anna FarisMovies & TV14.91×
20Sharon OsbourneMovies & TV13.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Eastbound & Down audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Eastbound & Down audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.65×
PatriotismCONSERVATISM1.50×
Risk AppetiteTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Eastbound & Down audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
DIY MentalityTHRILL0.72×
Price SensitivityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Eastbound & Down have in United States?

Eastbound & Down has an estimated audience of 2,114,918 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Eastbound & Down viewers?

40.1% of Eastbound & Down fans are female, 59.9% are male, with an average age of 40.8 years.

03

Which brands do Eastbound & Down fans like most?

Eastbound & Down fans show strongest brand affinity for Elizabeth Banks (119.82×), Super Size Me (142.11×), and The Wolf of Wall Street (2013 film) (80.06×) over the country average.

04

Where do Eastbound & Down fans live in United States?

Eastbound & Down fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Eastbound & Down fans also like?

Beyond Eastbound & Down itself, the audience over-indexes on Super Size Me (142.11×), The Wolf of Wall Street (2013 film) (80.06×), Zoolander (70.83×), and Sacha Baron Cohen (47.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Eastbound & Down audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Eastbound & Down. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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