Eastbound & Down Audience in United States
Eastbound & Down has an estimated audience of 2,184,124 people in United States. 40.1% are female, 59.9% are male, average age 40.8. Top brand affinities: UK garage, Hebe, Vacuum packing, Paisley, Home construction.
Top brand affinities include UK garage, Hebe, Vacuum packing, with strongest over-indexing on UK garage (20× the country average). Demographically, the Eastbound & Down audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Risk Appetite, Extroversion.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Eastbound & Down fans
| Metric | Value |
|---|---|
| Female | 40.1% |
| Male | 59.9% |
| Average age | 40.8 |
| Estimated audience size | 2,184,124 |
Audience persona
The typical Eastbound & Down fan in United States is more male, around 40.8 years old, with strong Risk Appetite tendencies and a notable affinity for UK garage.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| UK garage | 20× | Music & Radio |
| Hebe | 20× | Home & Garden |
| Vacuum packing | 24.57× | Home & Garden |
| Paisley | 16.58× | Fashion & Accessoires |
| Home construction | 2.56× | Home & Garden |
| Emperor Entertainment Group | 20× | Business & Career |
| Zagreb | 31.39× | Travel & Leisure |
| Dental hygienist | 8.85× | Health |
| Oracle Certification Program | 31.29× | Technology & Electronics |
| Mackenzie Foy | 9.55× | Fashion & Accessoires |
| Elsword | 20× | Games |
| Enrique Hernández (baseball) | 14.64× | Sports |
| Alaska | 1.66× | Travel & Leisure |
| 3D printing | 2.35× | Technology & Electronics |
| Klingspor's Woodworking Shop | 22.85× | Shopping |
| Yoga Journal | 14.55× | Sports |
| Nationality | 1.7× | Politics & Society |
| Google Photos | 1.97× | Technology & Electronics |
| Kazuo Ishiguro | 13.8× | Literature |
| Carnival of Souls | 15.5× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.69 |
| Extroversion | THRILL | 1.45 |
| Early Adopter Mentality | POWER | 1.33 |
| Tradition | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.8% |
| Canada | 5.2% |
| United Kingdom | 4.6% |
See Eastbound & Down audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Eastbound & Down. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.