Trading Places Audience in United States

Trading Places logo

Trading Places has an estimated audience of 984,772 people in United States. 41.9% are female, 58.1% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Location, Location, Location, SHOWstudio, Grand Designs, BBC Gardeners' World, Escape to the Country.

The average Trading Places fan in United States is 36.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Location, Location, Location, SHOWstudio, Grand Designs, with strongest over-indexing on Location, Location, Location (1126.47× the country average). Demographically, the Trading Places audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Trading Places fans

Demographic split for Trading Places audience in United States
MetricValue
Female41.9%
Male58.1%
Average age36.1
Estimated audience size984,772

Audience persona

The typical Trading Places fan in United States is more male, around 36.1 years old, with strong Risk Appetite tendencies and a notable affinity for Location, Location, Location.

Top regions in United States

Top regions ranked by reach for Trading Places in United States
RegionReachAffinity
California103,1550.95×
Texas79,8090.94×
Florida65,3100.98×
New York59,9671.09×
Pennsylvania43,4881.31×
Illinois41,6171.27×
Ohio40,4581.33×
Georgia30,6441.01×
North Carolina28,7160.97×
Michigan28,4701.11×
New Jersey28,2641.13×
Virginia23,6000.98×
Massachusetts19,7491.02×
Tennessee19,5530.99×
Washington19,5430.99×
Arizona19,4380.97×
Indiana19,3331.07×
Missouri18,4801.16×
Maryland17,8571.05×
Colorado16,8461.09×
Wisconsin16,7151.13×
Minnesota14,7421.04×
Alabama13,6951×
South Carolina13,6400.92×
Louisiana12,2340.96×
Kentucky12,0930.98×
Oregon11,1180.98×
Connecticut10,8151.09×
Oklahoma10,5250.96×
Nevada9,1100.96×
Iowa8,4361.04×
Kansas7,8901.02×
Utah7,5310.85×
Arkansas7,3010.9×
Mississippi7,0660.87×
Nebraska5,0141.02×
New Mexico4,5880.93×
Idaho4,5420.92×
Hawaii4,0270.95×
New Hampshire3,9411.02×
West Virginia3,6960.81×
Rhode Island3,5101.12×
Maine3,0830.87×
Washington, District of Columbia2,9551×
Delaware2,6530.98×
Montana2,6160.96×
South Dakota2,0300.89×
North Dakota1,7570.87×
Alaska1,7180.82×
Vermont1,5880.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trading Places audience
BrandAffinityCategory
Location, Location, Location1126.47×Movies & TV
SHOWstudio1932.27×Fashion & Accessoires
Grand Designs258.18×Home & Garden
BBC Gardeners' World201.5×Home & Garden
Escape to the Country415.6×Movies & TV
Karachi Stock Exchange471.04×Business & Career
Gardeners' World194.05×Movies & TV
High-frequency trading322.29×Business & Career
Nigerian Stock Exchange314.66×Business & Career
Warsaw Stock Exchange479.12×Business & Career
The Hairy Bikers' Food Tour of Britain1094.89×Movies & TV
Stock fund258.99×Business & Career
Philippine Stock Exchange63.3×Business & Career
If Walls Could Talk (HGTV series)201.08×Movies & TV
Hairy Bikers337.45×Food & Beverages
Homes Under the Hammer678.08×Movies & TV
Grand Designs Australia809.89×Movies & TV
Panty & Stocking with Garterbelt42.72×Movies & TV
Technical indicator156.4×
Retail foreign exchange trading139.53×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trading Places audience
TraitClusterScore
Risk AppetiteTHRILL3.13
Luxury OrientationPREMIUM1.37
PatriotismCONSERVATISM1.26
Community OrientationOPEN1.21
MindfulnessBALANCE1.19
IndulgenceJOY1.19

Worldwide distribution

Worldwide audience distribution share by country for Trading Places
CountryShare
United States38.5%
Italy21.6%
United Kingdom7.0%

See Trading Places audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Trading Places have in United States?

Trading Places has an estimated audience of 984,772 people in United States, concentrated in California and Texas.

What is the gender split and age of Trading Places fans?

41.9% of Trading Places fans are female, 58.1% are male, with an average age of 36.1 years.

Which brands do Trading Places fans like most?

Trading Places fans show strongest brand affinity for Location, Location, Location (1126.47×), SHOWstudio (1932.27×), and Grand Designs (258.18×) over the country average.

Where do Trading Places fans live in United States?

Trading Places fans in United States are most concentrated in California (reach 103,155), Texas (reach 79,809), and Florida (reach 65,310). These three regions account for the largest share of the active audience.

What other brands do Trading Places fans also like?

Beyond Trading Places itself, the audience over-indexes on SHOWstudio (1932.27×), Grand Designs (258.18×), BBC Gardeners' World (201.5×), and Escape to the Country (415.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Trading Places. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.