Rascasse Audience Intelligence

Grand Designs Audience in United States

A data profile of the people who buy, follow and care about Grand Designs in United States — modelled from more than twelve digital signal sources. Grand Designs has an estimated audience of 376,068 people in United States.

#826among TV series in United States#3834among Movie / TV Show / Series in United States#1603in Home & Garden

The average Grand Designs fan in United States is 44.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Trading Places, B&Q, Takashi Murakami, with strongest over-indexing on Trading Places (258.18× the country average).

Demographically, the Grand Designs audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grand Designs fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Trading Places.

Category: Home & Garden · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grand Designs profile in United States.

Audience size
376K
in United States
Gender
56.7%♀
43.3% male
Age
44.2
average years
Country rank
#42979
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grand Designs viewers

56.7% are female, 43.3% are male, average age 44.2.

Fig. 02

Gender split

56.7%
Female
43.3%
Male
Demographic split for Grand Designs audience in United States
MetricValue
Female56.7%
Male43.3%
Average age44.2
Estimated audience size376,068
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Grand Designs audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3921%
40-4924%
50+31%
Fig. 04

Worldwide distribution

15.9%

of the worldwide Grand Designs audience comes from United States.

Worldwide audience distribution share by country for Grand Designs
CountryShare
United Kingdom36.4%
Australia21.7%
United States15.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grand Designs audience in United States is strongest.

Fig. 05

Top regions by affinity

Grand Designs fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K1.95×
02Wyoming~1K1.95×
03Indiana~10K1.83×
04Idaho~3K1.76×
05North Dakota~1K1.62×
06New Hampshire~2K1.41×
07Oregon~6K1.38×
08Iowa~4K1.30×
09Michigan~10K1.26×
10South Dakota~1K1.24×
11Missouri~7K1.19×
12Utah~4K1.18×
13Arkansas~4K1.17×
14Wisconsin~7K1.16×
15Vermont<1K1.14×
16Washington~9K1.12×
17Alaska<1K1.11×
18Maine~1K1.10×
19Minnesota~6K1.08×
20Tennessee~8K1.07×
21New Mexico~2K1.07×
22Colorado~6K1.04×
23Arizona~8K0.98×
24Kansas~3K0.97×
25South Carolina~5K0.96×
26Alabama~5K0.95×
27West Virginia~2K0.94×
28Louisiana~5K0.92×
29Nebraska~2K0.92×
30Kentucky~4K0.91×
31Mississippi~3K0.86×
32Oklahoma~4K0.85×
33North Carolina~9K0.82×
34Nevada~3K0.82×
35Delaware<1K0.79×
36Ohio~9K0.78×
37Texas~20K0.72×
38Rhode Island<1K0.72×
39Pennsylvania~9K0.71×
40Georgia~8K0.71×
41Virginia~7K0.71×
42Florida~20K0.69×
43Hawaii~1K0.67×
44Connecticut~2K0.65×
45California~30K0.63×
46Illinois~8K0.61×
47Maryland~4K0.61×
48Massachusetts~4K0.59×
49New York~10K0.52×
50New Jersey~4K0.43×
Fig. 06

Affinity by region

Affinity by region — Grand Designs, United States
0.43×1.00×1.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grand Designs audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grand Designs audience
#·InterestCategoryAffinity×
01Trading PlacesMovies & TV258.18×
02Beluga caviarFood & Beverages91.67×
03B&QShopping49.02×
04KartellHome & Garden40.95×
05Holly WilloughbyMovies & TV40.11×
06Bathroom cabinetHome & Garden39.47×
07Takashi MurakamiArts & Culture38.97×
08Jeff KoonsArts & Culture32.03×
09Orthopedic mattressHealth29.00×
10Roche BoboisHome & Garden20.00×
11KAWS (artist)Arts & Culture16.22×
12Taron EgertonMovies & TV15.56×
13Debbie HarryMusic & Radio13.14×
14UTV (TV channel)Movies & TV13.09×
15BB creamBeauty & Wellness10.00×
16IKEAHome & Garden4.61×
17NordstromShopping2.58×
18FurnitureHome & Garden2.27×
19Home improvementHome & Garden2.22×
20CookingFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grand Designs audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grand Designs audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY24.11×
Pet OwnershipJOY4.11×
Design AffinityPREMIUM2.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grand Designs audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
Social Media UsageJOY0.86×
Early Adopter MentalityPOWER0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grand Designs have in United States?

Grand Designs has an estimated audience of 376,068 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grand Designs viewers?

56.7% of Grand Designs fans are female, 43.3% are male, with an average age of 44.2 years.

03

Which brands do Grand Designs fans like most?

Grand Designs fans show strongest brand affinity for Trading Places (258.18×), B&Q (49.02×), and Takashi Murakami (38.97×) over the country average.

04

Where do Grand Designs fans live in United States?

Grand Designs fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Grand Designs fans also like?

Beyond Grand Designs itself, the audience over-indexes on B&Q (49.02×), Takashi Murakami (38.97×), Bathroom cabinet (39.47×), and IKEA (4.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See Grand Designs audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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