Grand Designs Audience in United States

Grand Designs logo

Grand Designs has an estimated audience of 378,438 people in United States. 56.7% are female, 43.3% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Product design, The Devil's Rejects, Historic site, Indigenous Australian art, Stamp collecting.

The average Grand Designs fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, The Devil's Rejects, Historic site, with strongest over-indexing on Product design (27.47× the country average). Demographically, the Grand Designs audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Indulgence, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Grand Designs fans

Demographic split for Grand Designs audience in United States
MetricValue
Female56.7%
Male43.3%
Average age44.2
Estimated audience size378,438

Audience persona

The typical Grand Designs fan in United States is more female, around 44.2 years old, with strong Indulgence tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Grand Designs in United States
RegionReachAffinity
California27,2100.65×
Texas24,0760.74×
Florida17,0080.66×
Michigan13,6331.38×
Indiana13,5381.96×
New York12,0190.57×
North Carolina9,4740.83×
Pennsylvania8,9320.7×
Washington8,8721.17×
Ohio8,6110.74×
Georgia8,4380.72×
Tennessee8,3521.1×
Missouri7,8731.29×
Illinois7,7420.61×
Arizona7,6200.99×
Wisconsin7,2071.27×
Virginia6,6940.73×
Oregon6,0861.4×
Colorado5,9831×
Minnesota5,8081.07×
South Carolina5,4700.96×
Alabama4,9470.94×
Iowa4,6311.49×
Kentucky4,2820.9×
Utah4,1891.24×
Massachusetts4,1760.56×
Maryland3,8720.6×
Arkansas3,8201.23×
Louisiana3,7530.77×
New Jersey3,6950.38×
Oklahoma3,4400.82×
Idaho3,3581.77×
Kansas3,0691.03×
Nevada2,5540.7×
Mississippi2,2810.73×
Connecticut2,2320.59×
Montana2,1942.09×
New Hampshire2,1131.42×
New Mexico1,9721.04×
Nebraska1,7290.91×
Maine1,5831.17×
West Virginia1,5580.88×
North Dakota1,4751.9×
Wyoming1,1562.06×
South Dakota1,0971.25×
Alaska7880.97×
Vermont7791.17×
Delaware6400.61×
Rhode Island6110.51×
Washington, District of Columbia5680.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grand Designs audience
BrandAffinityCategory
Product design27.47×Business & Career
The Devil's Rejects37.55×Movies & TV
Historic site9.67×Arts & Culture
Indigenous Australian art31.67×Arts & Culture
Stamp collecting8.87×Home & Garden
UK garage9.9×Music & Radio
Vocal harmony7.96×Music & Radio
Fairy godmother12.86×Literature
Israel3.01×Travel & Leisure
Isometric exercise11.71×Sports
Elsword20×Games
Governor of Michigan9.06×Politics & Society
Home equity2.11×Home & Garden
Goop5.67×Internet & Social Media
Mathcore7.49×Music & Radio
JDSU2.79×Business & Career
Jeep Wagoneer5.03×Cars & Mobility
Hipster8.42×Politics & Society
Grinch3.5×Movies & TV
Hibachi6.67×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grand Designs audience
TraitClusterScore
IndulgenceJOY17.39
Pet OwnershipJOY3.82
Design AffinityPREMIUM2.84
Quality AwarenessPREMIUM2.62
Luxury OrientationPREMIUM1.85
DIY MentalityTHRILL1.66

Worldwide distribution

Worldwide audience distribution share by country for Grand Designs
CountryShare
United Kingdom36.9%
Australia21.6%
United States15.8%

See Grand Designs audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Grand Designs have in United States?

Grand Designs has an estimated audience of 378,438 people in United States, concentrated in California and Texas.

What is the gender split and age of Grand Designs fans?

56.7% of Grand Designs fans are female, 43.3% are male, with an average age of 44.2 years.

Which brands do Grand Designs fans like most?

Grand Designs fans show strongest brand affinity for Product design (27.47×), The Devil's Rejects (37.55×), and Historic site (9.67×) over the country average.

Where do Grand Designs fans live in United States?

Grand Designs fans in United States are most concentrated in California (reach 27,210), Texas (reach 24,076), and Florida (reach 17,008). These three regions account for the largest share of the active audience.

What other brands do Grand Designs fans also like?

Beyond Grand Designs itself, the audience over-indexes on The Devil's Rejects (37.55×), Historic site (9.67×), Indigenous Australian art (31.67×), and Stamp collecting (8.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grand Designs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.