Rascasse Audience Intelligence

KAWS (artist) Audience in United States

A data profile of the people who buy, follow and care about KAWS (artist) in United States — modelled from more than twelve digital signal sources. KAWS (artist) has an estimated audience of 1,247,058 people in United States.

#2among Street art in United States#4302among Person in United States#199in Arts & Culture

The average KAWS (artist) fan in United States is 32.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Skateboarder (magazine), DeviantArt, Robert Williams (artist), with strongest over-indexing on Skateboarder (magazine) (30.93× the country average).

Demographically, the KAWS (artist) audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KAWS (artist) fan in United States is more male, around 32.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Skateboarder (magazine).

Category: Arts & Culture · Type: Person · Subtype: Street art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KAWS (artist) profile in United States.

Audience size
1.2M
in United States
Gender
40.7%♀
59.3% male
Age
32.5
average years
Country rank
#20300
Person in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of KAWS (artist) fans

40.7% are female, 59.3% are male, average age 32.5.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for KAWS (artist) audience in United States
MetricValue
Female40.7%
Male59.3%
Average age32.5
Estimated audience size1,247,058
Fig. 03

Age distribution

Ø 32.5
average years
Age distribution of the KAWS (artist) audience in United States
Age bracketShare%
16-1934%
20-2927%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

30.0%

of the worldwide KAWS (artist) audience comes from United States.

Worldwide audience distribution share by country for KAWS (artist)
CountryShare
United States30.0%
Japan12.9%
China8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KAWS (artist) audience in United States is strongest.

Fig. 05

Top regions by affinity

KAWS (artist) fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K1.85×
02Arkansas~20K1.75×
03Georgia~70K1.69×
04California~200K1.65×
05Pennsylvania~70K1.50×
06Louisiana~30K1.48×
07Texas~200K1.42×
08Nevada~20K1.39×
09Mississippi~20K1.37×
10Washington, District of Columbia~5K1.35×
11Florida~100K1.33×
12New Jersey~40K1.32×
13Maryland~30K1.29×
14Alabama~20K1.29×
15Delaware~5K1.22×
16North Carolina~50K1.16×
17Illinois~50K1.14×
18South Carolina~20K1.14×
19Connecticut~20K1.11×
20Arizona~30K1.10×
21New Mexico~7K1.10×
22Hawaii~6K1.06×
23Virginia~30K1.03×
24Massachusetts~30K1.00×
25Michigan~30K0.99×
26Rhode Island~4K0.99×
27Missouri~20K0.94×
28Colorado~20K0.93×
29Ohio~40K0.92×
30Tennessee~20K0.90×
31Indiana~20K0.90×
32Washington~20K0.86×
33Oklahoma~10K0.86×
34Utah~10K0.84×
35Kansas~9K0.84×
36Kentucky~10K0.79×
37Oregon~10K0.79×
38Nebraska~5K0.75×
39West Virginia~4K0.69×
40Alaska~2K0.69×
41South Dakota~2K0.67×
42Vermont~2K0.66×
43Wisconsin~10K0.65×
44North Dakota~2K0.65×
45Idaho~4K0.63×
46Iowa~7K0.62×
47New Hampshire~3K0.61×
48Montana~2K0.60×
49Minnesota~10K0.59×
50Maine~3K0.57×
Fig. 06

Affinity by region

Affinity by region — KAWS (artist), United States
0.57×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KAWS (artist) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KAWS (artist) audience
#·InterestCategoryAffinity×
01Robert Williams (artist)Person63.01×
02Fox (clothing)Movies & TV45.00×
03Marcel DuchampArts & Culture41.59×
04The Voice KidsMovies & TV41.04×
05Takashi MurakamiArts & Culture39.81×
06TradesyShopping33.07×
07Mongoose (bicycles)Cars & Mobility33.03×
08Fuse (TV channel)Movies & TV32.73×
09Shepard FaireyArts & Culture31.22×
10Skateboarder (magazine)Sports30.93×
11Damien HirstArts & Culture29.08×
12Jeff KoonsArts & Culture28.11×
13The BerricsSports20.26×
14David HockneyArts & Culture16.03×
15DeviantArtInternet & Social Media10.37×
16BanksyArts & Culture9.94×
17Yayoi KusamaArts & Culture9.77×
18ZumiezSports8.50×
19Street artArts & Culture6.69×
20Foot LockerShopping5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KAWS (artist) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KAWS (artist) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.98×
Luxury OrientationPREMIUM1.60×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KAWS (artist) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.79×
TraditionCONSERVATISM0.89×
Career OrientationPOWER0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does KAWS (artist) have in United States?

KAWS (artist) has an estimated audience of 1,247,058 people in United States, concentrated in California and Texas.

02

What is the gender split and age of KAWS (artist) fans?

40.7% of KAWS (artist) fans are female, 59.3% are male, with an average age of 32.5 years.

03

Which brands do KAWS (artist) fans like most?

KAWS (artist) fans show strongest brand affinity for Skateboarder (magazine) (30.93×), DeviantArt (10.37×), and Robert Williams (artist) (63.01×) over the country average.

04

Where do KAWS (artist) fans live in United States?

KAWS (artist) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do KAWS (artist) fans also like?

Beyond KAWS (artist) itself, the audience over-indexes on DeviantArt (10.37×), Robert Williams (artist) (63.01×), Takashi Murakami (39.81×), and Mongoose (bicycles) (33.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for KAWS (artist). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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