KAWS (artist) Audience in United States

KAWS (artist) logo

KAWS (artist) has an estimated audience of 1,342,811 people in United States. 40.7% are female, 59.3% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: DeviantArt, Takashi Murakami, Skateboarder (magazine), Mongoose (bicycles), Robert Williams (artist).

The average KAWS (artist) fan in United States is 32.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include DeviantArt, Takashi Murakami, Skateboarder (magazine), with strongest over-indexing on DeviantArt (10.37× the country average). Demographically, the KAWS (artist) audience skews more male with an average age of 32.5, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Person · Subtype: Street art

Demographics of KAWS (artist) fans

Demographic split for KAWS (artist) audience in United States
MetricValue
Female40.7%
Male59.3%
Average age32.5
Estimated audience size1,342,811

Audience persona

The typical KAWS (artist) fan in United States is more male, around 32.5 years old, with strong Indulgence tendencies and a notable affinity for DeviantArt.

Top regions in United States

Top regions ranked by reach for KAWS (artist) in United States
RegionReachAffinity
California216,9121.47×
Texas170,4451.48×
New York148,6101.98×
Florida133,8471.47×
Pennsylvania75,9041.68×
Georgia72,3471.75×
Illinois52,8061.18×
North Carolina47,8461.18×
New Jersey46,2821.36×
Ohio37,2740.9×
Michigan35,8411.02×
Virginia34,4641.05×
Arizona32,3131.18×
Maryland30,2571.31×
Massachusetts27,6311.04×
Tennessee25,7690.96×
Louisiana25,1931.45×
Washington23,9860.89×
Alabama23,3261.24×
South Carolina22,1811.1×
Indiana21,9550.89×
Missouri20,9300.97×
Arkansas20,7501.88×
Colorado19,4960.92×
Nevada18,7141.44×
Connecticut15,2551.13×
Mississippi13,9571.26×
Wisconsin12,5200.62×
Oklahoma12,2950.82×
Kentucky11,9340.71×
Oregon11,7890.77×
Minnesota11,0730.58×
Utah9,4830.79×
Kansas8,7220.82×
New Mexico7,1821.07×
Hawaii6,2781.09×
Iowa6,0770.55×
Washington, District of Columbia5,4691.36×
Nebraska4,8930.73×
Delaware4,2771.15×
Rhode Island4,1360.97×
West Virginia3,8610.62×
Idaho3,6690.54×
New Hampshire2,6410.5×
Maine2,0170.42×
South Dakota1,5830.51×
Montana1,4000.38×
Alaska1,3710.48×
North Dakota1,2210.44×
Vermont1,0940.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KAWS (artist) audience
BrandAffinityCategory
DeviantArt10.37×Internet & Social Media
Takashi Murakami39.81×Arts & Culture
Skateboarder (magazine)30.93×Sports
Mongoose (bicycles)33.03×Cars & Mobility
Robert Williams (artist)63.01×
Fuse (TV channel)32.73×Movies & TV
Tradesy33.07×Shopping
Fox (clothing)45×Movies & TV
Street art6.69×Arts & Culture
Foot Locker5.22×Shopping
Marcel Duchamp41.59×Arts & Culture
Jeff Koons28.11×Arts & Culture
Zumiez8.5×Sports
Damien Hirst29.08×Arts & Culture
The Berrics20.26×Sports
Shepard Fairey31.22×Arts & Culture
The Voice Kids41.04×Movies & TV
Banksy9.94×Arts & Culture
Artist2.34×Music & Radio
Blind Skateboards26.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KAWS (artist) audience
TraitClusterScore
IndulgenceJOY3.47
Early Adopter MentalityPOWER3.04
LGBTQ+ IdentityOPEN2.57
Luxury OrientationPREMIUM2.24
Design AffinityPREMIUM2.09
SustainabilityBALANCE1.98

Worldwide distribution

Worldwide audience distribution share by country for KAWS (artist)
CountryShare
United States31.3%
Japan12.3%
China8.5%

See KAWS (artist) audiences in other countries

More Street art audiences in United States

Frequently asked questions

How many fans does KAWS (artist) have in United States?

KAWS (artist) has an estimated audience of 1,342,811 people in United States, concentrated in California and Texas.

What is the gender split and age of KAWS (artist) fans?

40.7% of KAWS (artist) fans are female, 59.3% are male, with an average age of 32.5 years.

Which brands do KAWS (artist) fans like most?

KAWS (artist) fans show strongest brand affinity for DeviantArt (10.37×), Takashi Murakami (39.81×), and Skateboarder (magazine) (30.93×) over the country average.

Where do KAWS (artist) fans live in United States?

KAWS (artist) fans in United States are most concentrated in California (reach 216,912), Texas (reach 170,445), and New York (reach 148,610). These three regions account for the largest share of the active audience.

What other brands do KAWS (artist) fans also like?

Beyond KAWS (artist) itself, the audience over-indexes on Takashi Murakami (39.81×), Skateboarder (magazine) (30.93×), Mongoose (bicycles) (33.03×), and Robert Williams (artist) (63.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KAWS (artist). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.