A data profile of the people who buy, follow and care about Damien Hirst in United States — modelled from more than twelve digital signal sources. Damien Hirst has an estimated audience of 384,224 people in United States.
The average Damien Hirst fan in United States is 45.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, New York, Texas.
Top brand affinities include Anish Kapoor, Goapele, Yayoi Kusama, with strongest over-indexing on Anish Kapoor (156.97× the country average).
Demographically, the Damien Hirst audience skews more female with an average age of 45.3, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Damien Hirst fan in United States is more female, around 45.3 years old, with strong Design Affinity tendencies and a notable affinity for Anish Kapoor.
The key figures that characterise the Damien Hirst profile in United States.
58.9% are female, 41.1% are male, average age 45.3.
| Metric | Value |
|---|---|
| Female | 58.9% |
| Male | 41.1% |
| Average age | 45.3 |
| Estimated audience size | 384,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 20% | |
| 50+ | 39% |
of the worldwide Damien Hirst audience comes from United States.
| Country | Share |
|---|---|
| United Kingdom | 21.2% |
| United States | 16.2% |
| Germany | 6.5% |
Where the Damien Hirst audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New York | ~40K | 2.00× | |
| 02 | Washington, District of Columbia | ~2K | 1.92× | |
| 03 | Oregon | ~6K | 1.50× | |
| 04 | Massachusetts | ~10K | 1.41× | |
| 05 | California | ~60K | 1.40× | |
| 06 | Rhode Island | ~2K | 1.38× | |
| 07 | Washington | ~10K | 1.30× | |
| 08 | Vermont | <1K | 1.29× | |
| 09 | Hawaii | ~2K | 1.25× | |
| 10 | Connecticut | ~5K | 1.24× | |
| 11 | Nevada | ~4K | 1.24× | |
| 12 | Colorado | ~7K | 1.23× | |
| 13 | Utah | ~4K | 1.15× | |
| 14 | Illinois | ~10K | 1.14× | |
| 15 | Maine | ~2K | 1.14× | |
| 16 | Montana | ~1K | 1.05× | |
| 17 | New Mexico | ~2K | 1.04× | |
| 18 | Virginia | ~9K | 1.00× | |
| 19 | Pennsylvania | ~10K | 0.97× | |
| 20 | New Jersey | ~9K | 0.96× | |
| 21 | Tennessee | ~7K | 0.95× | |
| 22 | Florida | ~20K | 0.94× | |
| 23 | Maryland | ~6K | 0.94× | |
| 24 | Georgia | ~10K | 0.93× | |
| 25 | Idaho | ~2K | 0.93× | |
| 26 | New Hampshire | ~1K | 0.93× | |
| 27 | Texas | ~30K | 0.91× | |
| 28 | Minnesota | ~5K | 0.91× | |
| 29 | Alaska | <1K | 0.90× | |
| 30 | Michigan | ~9K | 0.89× | |
| 31 | Missouri | ~5K | 0.89× | |
| 32 | Wisconsin | ~5K | 0.87× | |
| 33 | Ohio | ~10K | 0.86× | |
| 34 | North Carolina | ~9K | 0.85× | |
| 35 | Arizona | ~6K | 0.85× | |
| 36 | North Dakota | <1K | 0.85× | |
| 37 | Indiana | ~6K | 0.84× | |
| 38 | Kentucky | ~4K | 0.84× | |
| 39 | Iowa | ~3K | 0.84× | |
| 40 | Kansas | ~2K | 0.83× | |
| 41 | Arkansas | ~3K | 0.82× | |
| 42 | Nebraska | ~2K | 0.82× | |
| 43 | South Dakota | <1K | 0.82× | |
| 44 | Louisiana | ~4K | 0.81× | |
| 45 | Oklahoma | ~3K | 0.81× | |
| 46 | West Virginia | ~1K | 0.80× | |
| 47 | Delaware | <1K | 0.80× | |
| 48 | South Carolina | ~4K | 0.75× | |
| 49 | Alabama | ~4K | 0.71× | |
| 50 | Mississippi | ~2K | 0.68× |
The strongest cross-interests of the Damien Hirst audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Goapele | Music & Radio | 199.63× | ||
| 02 | Anish Kapoor | Arts & Culture | 156.97× | ||
| 03 | Tracey Emin | Arts & Culture | 86.85× | ||
| 04 | David Hockney | Arts & Culture | 65.83× | ||
| 05 | Mr. Brainwash | Arts & Culture | 62.69× | ||
| 06 | Yoshitomo Nara | Arts & Culture | 53.66× | ||
| 07 | Marcel Duchamp | Arts & Culture | 50.90× | ||
| 08 | Rene Caovilla | Fashion & Accessoires | 45.58× | ||
| 09 | Allen Ginsberg | Literature | 41.40× | ||
| 10 | Emily Brontë | Literature | 36.15× | ||
| 11 | Yayoi Kusama | Arts & Culture | 35.64× | ||
| 12 | Walt Whitman | Literature | 35.11× | ||
| 13 | Tradesy | Shopping | 34.53× | ||
| 14 | Jean-Michel Basquiat | Arts & Culture | 31.21× | ||
| 15 | Man Ray | Arts & Culture | 26.18× | ||
| 16 | Emily Dickinson | Literature | 25.64× | ||
| 17 | Marina Abramović | Arts & Culture | 22.05× | ||
| 18 | Keith Haring | Arts & Culture | 21.82× | ||
| 19 | Menswear | Fashion & Accessoires | 14.23× | ||
| 20 | Depop | Fashion & Accessoires | 9.03× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.58× | |
| Quality Awareness | PREMIUM | 1.46× | |
| Luxury Orientation | PREMIUM | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.83× | |
| Patriotism | CONSERVATISM | 0.88× | |
| DIY Mentality | THRILL | 0.93× |
Damien Hirst has an estimated audience of 384,224 people in United States, concentrated in California and New York.
58.9% of Damien Hirst fans are female, 41.1% are male, with an average age of 45.3 years.
Damien Hirst fans show strongest brand affinity for Anish Kapoor (156.97×), Goapele (199.63×), and Yayoi Kusama (35.64×) over the country average.
Damien Hirst fans in United States are most concentrated in California (reach ~60K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Damien Hirst itself, the audience over-indexes on Goapele (199.63×), Yayoi Kusama (35.64×), David Hockney (65.83×), and Tracey Emin (86.85×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Damien Hirst. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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