Rascasse Audience Intelligence

Banksy Audience in United States

A data profile of the people who buy, follow and care about Banksy in United States — modelled from more than twelve digital signal sources. Banksy has an estimated audience of 2,783,971 people in United States.

#1among Street art in United States#1742among Person in United States#112in Arts & Culture

The average Banksy fan in United States is 32.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Urban art, Spray painting, Warriors (novel series), with strongest over-indexing on Urban art (25.65× the country average).

Demographically, the Banksy audience skews balanced with an average age of 32.8, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banksy fan in United States is balanced, around 32.8 years old, with strong Design Affinity tendencies and a notable affinity for Urban art.

Category: Arts & Culture · Type: Person · Subtype: Street art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banksy profile in United States.

Audience size
2.8M
in United States
Gender
50.9%♀
49.1% male
Age
32.8
average years
Country rank
#10929
Person in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banksy fans

50.9% are female, 49.1% are male, average age 32.8.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Banksy audience in United States
MetricValue
Female50.9%
Male49.1%
Average age32.8
Estimated audience size2,783,971
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Banksy audience in United States
Age bracketShare%
16-1934%
20-2925%
30-3919%
40-4913%
50+9%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Banksy audience comes from United States.

Worldwide audience distribution share by country for Banksy
CountryShare
United States17.3%
Germany11.9%
United Kingdom11.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banksy audience in United States is strongest.

Fig. 05

Top regions by affinity

Banksy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.67×
02Utah~40K1.61×
03Washington~70K1.33×
04New York~200K1.32×
05Oregon~40K1.32×
06Colorado~50K1.30×
07Vermont~6K1.28×
08California~400K1.26×
09Massachusetts~60K1.22×
10Maine~10K1.16×
11Montana~9K1.16×
12New Hampshire~10K1.13×
13Connecticut~30K1.10×
14Hawaii~10K1.08×
15Virginia~70K1.07×
16Rhode Island~9K1.07×
17New Jersey~70K1.05×
18Idaho~10K1.03×
19Arizona~60K1.02×
20Alaska~6K1.02×
21New Mexico~10K1.01×
22Minnesota~40K0.99×
23Illinois~90K0.98×
24Maryland~40K0.98×
25Wisconsin~40K0.98×
26Pennsylvania~90K0.96×
27Nevada~20K0.95×
28Florida~200K0.92×
29Missouri~40K0.92×
30Texas~200K0.91×
31North Carolina~70K0.90×
32Michigan~60K0.90×
33Louisiana~30K0.90×
34Kansas~20K0.90×
35Ohio~70K0.89×
36Indiana~40K0.87×
37Nebraska~10K0.86×
38Kentucky~30K0.84×
39Oklahoma~20K0.84×
40North Dakota~5K0.84×
41Georgia~70K0.83×
42Delaware~6K0.83×
43South Dakota~5K0.83×
44Tennessee~40K0.82×
45Iowa~20K0.82×
46Arkansas~20K0.82×
47West Virginia~10K0.77×
48South Carolina~30K0.73×
49Alabama~30K0.68×
50Mississippi~10K0.60×
Fig. 06

Affinity by region

Affinity by region — Banksy, United States
0.60×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banksy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banksy audience
#·InterestCategoryAffinity×
01Spray paintingArts & Culture25.96×
02Urban artArts & Culture25.65×
03Red Bull RecordsMusic & Radio20.80×
04Gagosian GalleryArts & Culture18.63×
05Pop artArts & Culture13.51×
06Princess PollyFashion & Accessoires11.00×
07Warriors (novel series)Literature10.63×
08Art schoolArts & Culture10.13×
09Art historyArts & Culture9.97×
10GraffitiArts & Culture7.49×
11Art movementArts & Culture7.32×
12Red Digital Cinema Camera CompanyTechnology & Electronics5.98×
13DeviantArtInternet & Social Media5.62×
14Digital illustrationArts & Culture5.49×
15Art exhibitionArts & Culture5.09×
16Contemporary artArts & Culture4.63×
17Digital artArts & Culture4.57×
18Communication designBusiness & Career4.11×
19Modern artArts & Culture4.10×
20SupermanMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banksy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banksy audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.62×
SustainabilityBALANCE2.13×
ExtroversionTHRILL2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banksy audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.50×
Career OrientationPOWER0.68×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banksy have in United States?

Banksy has an estimated audience of 2,783,971 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Banksy fans?

50.9% of Banksy fans are female, 49.1% are male, with an average age of 32.8 years.

03

Which brands do Banksy fans like most?

Banksy fans show strongest brand affinity for Urban art (25.65×), Spray painting (25.96×), and Warriors (novel series) (10.63×) over the country average.

04

Where do Banksy fans live in United States?

Banksy fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Banksy fans also like?

Beyond Banksy itself, the audience over-indexes on Spray painting (25.96×), Warriors (novel series) (10.63×), Princess Polly (11×), and Red Bull Records (20.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Street art audiences in United States

See Banksy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banksy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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