Art history Audience in United States

Art history has an estimated audience of 4,167,034 people in United States. 55.6% are female, 44.4% are male, average age 41.3. Top regions: California, Texas, New York. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Art exhibition.

The average Art history fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Art history audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic · Subtype: Field of study

Demographics of Art history fans

Demographic split for Art history audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.3
Estimated audience size4,167,034

Audience persona

The typical Art history fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Art history in United States
RegionReachAffinity
California696,4801.52×
Texas390,2691.09×
New York326,8131.4×
Florida293,1581.04×
Pennsylvania240,7991.72×
Illinois185,9451.34×
Georgia142,3641.11×
Virginia122,8881.21×
North Carolina122,3900.98×
New Jersey121,6681.15×
Ohio107,9730.84×
Massachusetts104,3541.27×
Michigan104,1060.96×
Washington97,2241.16×
Maryland85,0041.19×
Arizona79,9730.94×
Tennessee78,0770.93×
Indiana69,6620.92×
Missouri68,5301.02×
Colorado60,1970.92×
South Carolina57,1980.91×
Louisiana55,9891.04×
Minnesota53,4690.9×
Alabama52,5150.9×
Wisconsin52,4480.84×
Oregon50,4621.06×
Kentucky48,0880.92×
Utah47,0451.26×
Connecticut44,7571.07×
Oklahoma44,6860.97×
Kansas33,3551.02×
Arkansas31,1740.91×
Nevada29,5260.73×
Iowa29,2300.85×
Mississippi26,9190.78×
New Mexico21,0221.01×
Idaho20,8881×
Washington, District of Columbia17,5571.4×
West Virginia15,4770.8×
New Hampshire15,3680.94×
Rhode Island14,5241.09×
Nebraska14,4080.69×
Hawaii14,0030.78×
Maine13,2530.89×
Montana9,3210.81×
Vermont9,0061.23×
Delaware8,7650.76×
Alaska6,7320.76×
South Dakota5,7930.6×
North Dakota5,3080.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Art history audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Art exhibition8.89×Arts & Culture
Income tax13.19×Business & Career
Planet Fitness4.3×Sports
Contemporary art5.56×Arts & Culture
Diaper bag5.88×Kids & Family
Do it yourself (DIY)2.82×Home & Garden
International education14.19×Business & Career
Art dealer15.82×Arts & Culture
Superman2.1×Movies & TV
Graffiti6.42×Arts & Culture
Fine art3.86×Business & Career
Digital art5.33×Arts & Culture
Plastic arts6.24×Arts & Culture
Banksy14.2×Arts & Culture
Charles, Prince of Wales18.87×Politics & Society
Bass guitar3.71×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Art history audience
TraitClusterScore
Community OrientationOPEN5.89
Design AffinityPREMIUM3.8
LGBTQ+ IdentityOPEN3.19
Luxury OrientationPREMIUM3.08
Urban LifestyleOPEN2.5
SustainabilityBALANCE2.49

Worldwide distribution

Worldwide audience distribution share by country for Art history
CountryShare
United States20.5%
Italy11.8%
India9.8%

See Art history audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Art history have in United States?

Art history has an estimated audience of 4,167,034 people in United States, concentrated in California and Texas.

What is the gender split and age of Art history fans?

55.6% of Art history fans are female, 44.4% are male, with an average age of 41.3 years.

Which brands do Art history fans like most?

Art history fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Art history fans live in United States?

Art history fans in United States are most concentrated in California (reach 696,480), Texas (reach 390,269), and New York (reach 326,813). These three regions account for the largest share of the active audience.

What other brands do Art history fans also like?

Beyond Art history itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Art exhibition (8.89×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Art history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.