Rascasse Audience Intelligence

Art history Audience in United States

A data profile of the people who buy, follow and care about Art history in United States — modelled from more than twelve digital signal sources. Art history has an estimated audience of 4,167,034 people in United States.

#213among Field of study in United States#4218among Topic in United States#86in Arts & Culture

The average Art history fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include International education, Art dealer, Art exhibition, with strongest over-indexing on International education (18.38× the country average).

Demographically, the Art history audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Art history fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for International education.

Category: Arts & Culture · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Art history profile in United States.

Audience size
4.2M
in United States
Gender
55.6%♀
44.4% male
Age
41.3
average years
Country rank
#7779
Topic in United States
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Art history fans

55.6% are female, 44.4% are male, average age 41.3.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for Art history audience in United States
MetricValue
Female55.6%
Male44.4%
Average age41.3
Estimated audience size4,167,034
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Art history audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3916%
40-4919%
50+29%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Art history audience comes from United States.

Worldwide audience distribution share by country for Art history
CountryShare
United States20.4%
Italy11.8%
India9.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Art history audience in United States is strongest.

Fig. 05

Top regions by affinity

Art history fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~200K1.48×
02California~700K1.42×
03New York~300K1.30×
04Illinois~200K1.22×
05Texas~400K1.20×
06Washington, District of Columbia~10K1.15×
07Virginia~100K1.13×
08Massachusetts~90K1.13×
09Utah~40K1.12×
10Rhode Island~10K1.10×
11Vermont~8K1.10×
12New Jersey~100K1.09×
13Maryland~80K1.08×
14Georgia~100K1.07×
15Oklahoma~50K1.06×
16Idaho~20K1.06×
17Washington~90K1.05×
18New Mexico~20K1.05×
19Missouri~70K1.04×
20Oregon~50K1.04×
21Connecticut~40K1.04×
22Kansas~30K1.02×
23Florida~300K1.01×
24South Carolina~60K1.00×
25North Carolina~100K0.99×
26Louisiana~50K0.99×
27Arkansas~30K0.99×
28Minnesota~60K0.98×
29Indiana~70K0.97×
30Colorado~60K0.97×
31Maine~10K0.96×
32Arizona~80K0.95×
33New Hampshire~20K0.95×
34Montana~10K0.95×
35West Virginia~20K0.94×
36Alaska~8K0.94×
37Michigan~100K0.93×
38Kentucky~50K0.93×
39Iowa~30K0.93×
40Hawaii~20K0.93×
41Alabama~50K0.92×
42Delaware~10K0.92×
43North Dakota~8K0.92×
44Tennessee~80K0.91×
45Ohio~100K0.90×
46South Dakota~9K0.90×
47Mississippi~30K0.88×
48Nebraska~20K0.87×
49Wisconsin~50K0.86×
50Nevada~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Art history, United States
0.86×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Art history audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Art history audience
#·InterestCategoryAffinity×
01Cultural tourismTravel & Leisure19.69×
02International educationBusiness & Career18.38×
03Art dealerArts & Culture17.26×
04BanksyArts & Culture9.97×
05ExhibitionArts & Culture8.62×
06Ceramic artArts & Culture6.77×
07Art exhibitionArts & Culture5.82×
08Minnesota WildSports5.68×
09Plastic artsArts & Culture5.46×
10GraffitiArts & Culture5.37×
11Watercolor paintingArts & Culture3.97×
12Digital artArts & Culture3.79×
13MuseumArts & Culture3.64×
14Contemporary artArts & Culture3.58×
15Art museumArts & Culture3.53×
16Fine artBusiness & Career3.27×
17Planet FitnessSports2.18×
18Do it yourself (DIY)Home & Garden2.01×
19Trader Joe'sShopping1.99×
20SupermanMovies & TV1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Art history audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Art history audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN5.69×
Luxury OrientationPREMIUM2.89×
Design AffinityPREMIUM2.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Art history audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.67×
Convenience OrientationPREMIUM0.69×
Price SensitivityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Art history have in United States?

Art history has an estimated audience of 4,167,034 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Art history fans?

55.6% of Art history fans are female, 44.4% are male, with an average age of 41.3 years.

03

Which brands do Art history fans like most?

Art history fans show strongest brand affinity for International education (18.38×), Art dealer (17.26×), and Art exhibition (5.82×) over the country average.

04

Where do Art history fans live in United States?

Art history fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Art history fans also like?

Beyond Art history itself, the audience over-indexes on Art dealer (17.26×), Art exhibition (5.82×), Museum (3.64×), and Superman (1.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Art history audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Art history. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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