Rascasse Audience Intelligence

Exhibition Audience in United States

A data profile of the people who buy, follow and care about Exhibition in United States — modelled from more than twelve digital signal sources. Exhibition has an estimated audience of 5,054,868 people in United States.

#143among Touchpoint in United States#72in Arts & Culture

The average Exhibition fan in United States is 38.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Art Collecting, Art exhibition, Saatchi Gallery, with strongest over-indexing on Art Collecting (15.55× the country average).

Demographically, the Exhibition audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Exhibition fan in United States is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Art Collecting.

Category: Arts & Culture · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exhibition profile in United States.

Audience size
5.1M
in United States
Gender
50.9%♀
49.1% male
Age
38.1
average years
Country rank
#6649
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exhibition fans

50.9% are female, 49.1% are male, average age 38.1.

Fig. 02

Gender split

50.9%
Female
49.1%
Male
Demographic split for Exhibition audience in United States
MetricValue
Female50.9%
Male49.1%
Average age38.1
Estimated audience size5,054,868
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Exhibition audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3918%
40-4919%
50+20%
Fig. 04

Worldwide distribution

12.2%

of the worldwide Exhibition audience comes from United States.

Worldwide audience distribution share by country for Exhibition
CountryShare
United States12.2%
China10.5%
Japan9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exhibition audience in United States is strongest.

Fig. 05

Top regions by affinity

Exhibition fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K1.24×
02California~700K1.18×
03Nevada~60K1.18×
04Kansas~50K1.18×
05New York~300K1.13×
06Kentucky~70K1.10×
07Virginia~100K1.09×
08Tennessee~100K1.08×
09Louisiana~70K1.08×
10Hawaii~20K1.08×
11North Carolina~200K1.05×
12Oregon~60K1.05×
13Ohio~200K1.03×
14Michigan~100K1.03×
15Washington~100K1.03×
16Maryland~90K1.03×
17Utah~50K1.03×
18Rhode Island~20K1.03×
19Alaska~10K1.03×
20Oklahoma~60K1.02×
21Texas~400K1.01×
22Iowa~40K1.01×
23Washington, District of Columbia~20K1.00×
24South Dakota~10K1.00×
25Pennsylvania~200K0.99×
26North Dakota~10K0.99×
27Indiana~90K0.98×
28Illinois~200K0.97×
29Alabama~70K0.97×
30Connecticut~50K0.97×
31Idaho~20K0.97×
32New Jersey~100K0.96×
33Missouri~80K0.96×
34Arkansas~40K0.96×
35New Mexico~20K0.96×
36West Virginia~20K0.96×
37Maine~20K0.96×
38Delaware~10K0.96×
39Colorado~70K0.94×
40Mississippi~40K0.94×
41Arizona~100K0.93×
42Nebraska~20K0.93×
43Vermont~8K0.93×
44Florida~300K0.92×
45Minnesota~70K0.92×
46Montana~10K0.92×
47Massachusetts~90K0.91×
48South Carolina~70K0.91×
49New Hampshire~20K0.90×
50Wisconsin~70K0.88×
Fig. 06

Affinity by region

Affinity by region — Exhibition, United States
0.88×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exhibition audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exhibition audience
#·InterestCategoryAffinity×
01Art dealerArts & Culture17.59×
02Collection (artwork)Arts & Culture16.73×
03Saatchi GalleryArts & Culture15.86×
04Art CollectingArts & Culture15.55×
05Art auctionArts & Culture15.04×
06Tate ModernArts & Culture15.01×
07Gagosian GalleryArts & Culture14.39×
08Online art galleryArts & Culture13.60×
09Art BaselArts & Culture12.44×
10MuseologyPolitics & Society7.68×
11Art exhibitionArts & Culture6.90×
12Digital illustrationArts & Culture6.62×
13Abstract artArts & Culture6.59×
14Plastic artsArts & Culture6.09×
15Contemporary artArts & Culture5.11×
16MuseumArts & Culture4.89×
17Digital artArts & Culture4.52×
18Modern artArts & Culture4.37×
19Art museumArts & Culture4.15×
20PeacemakerMovies & TV2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exhibition audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exhibition audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.94×
Urban LifestyleOPEN2.20×
SustainabilityBALANCE1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exhibition audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
Convenience OrientationPREMIUM0.85×
Social Media UsageJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exhibition have in United States?

Exhibition has an estimated audience of 5,054,868 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Exhibition fans?

50.9% of Exhibition fans are female, 49.1% are male, with an average age of 38.1 years.

03

Which brands do Exhibition fans like most?

Exhibition fans show strongest brand affinity for Art Collecting (15.55×), Art exhibition (6.9×), and Saatchi Gallery (15.86×) over the country average.

04

Where do Exhibition fans live in United States?

Exhibition fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Exhibition fans also like?

Beyond Exhibition itself, the audience over-indexes on Art exhibition (6.9×), Saatchi Gallery (15.86×), Museum (4.89×), and Art auction (15.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Arts & Culture audiences in United States

See Exhibition audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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