Exhibition Audience in United States

Exhibition logo

Exhibition has an estimated audience of 5,054,868 people in United States. 50.9% are female, 49.1% are male, average age 38.1. Top regions: California, Texas, New York. Top brand affinities: Art Collecting, Art exhibition, Saatchi Gallery, Museum, Art auction.

The average Exhibition fan in United States is 38.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Art Collecting, Art exhibition, Saatchi Gallery, with strongest over-indexing on Art Collecting (15.55× the country average). Demographically, the Exhibition audience skews balanced with an average age of 38.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Touchpoint

Demographics of Exhibition fans

Demographic split for Exhibition audience in United States
MetricValue
Female50.9%
Male49.1%
Average age38.1
Estimated audience size5,054,868

Audience persona

The typical Exhibition fan in United States is balanced, around 38.1 years old, with strong Design Affinity tendencies and a notable affinity for Art Collecting.

Top regions in United States

Top regions ranked by reach for Exhibition in United States
RegionReachAffinity
California704,5461.27×
Texas475,1011.09×
New York327,0911.16×
Florida317,4480.93×
Georgia203,1051.3×
Ohio173,8811.12×
Illinois172,0411.02×
North Carolina163,5971.08×
Pennsylvania160,8020.94×
Virginia146,1911.19×
Michigan138,4781.05×
New Jersey117,7160.92×
Tennessee114,7811.13×
Washington107,3401.06×
Massachusetts101,3141.02×
Arizona98,4620.95×
Maryland93,2711.07×
Indiana91,2150.99×
Colorado78,6800.99×
Missouri77,4510.95×
Louisiana73,4991.13×
South Carolina69,2320.91×
Minnesota69,0340.95×
Alabama66,4040.94×
Kentucky66,2631.05×
Wisconsin64,8310.85×
Oregon62,9161.09×
Oklahoma58,7491.05×
Nevada58,1091.19×
Connecticut47,8020.94×
Utah46,4871.03×
Iowa42,4611.02×
Kansas42,4091.06×
Arkansas40,3640.97×
Mississippi37,8370.91×
Nebraska25,1010.99×
Hawaii23,5711.08×
New Mexico22,7550.9×
Idaho22,7050.9×
West Virginia20,5730.87×
Washington, District of Columbia17,4901.15×
Maine16,7580.93×
Rhode Island16,3691.02×
New Hampshire15,6080.78×
Delaware12,3350.88×
Montana12,2230.87×
South Dakota10,1250.87×
Alaska10,0150.93×
North Dakota9,1240.88×
Vermont7,0680.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Exhibition audience
BrandAffinityCategory
Art Collecting15.55×Arts & Culture
Art exhibition6.9×Arts & Culture
Saatchi Gallery15.86×Arts & Culture
Museum4.89×Arts & Culture
Art auction15.04×Arts & Culture
Art dealer17.59×Arts & Culture
Contemporary art5.11×Arts & Culture
Digital illustration6.62×Arts & Culture
Collection (artwork)16.73×Arts & Culture
Abstract art6.59×Arts & Culture
Tate Modern15.01×Arts & Culture
Art Basel12.44×Arts & Culture
Modern art4.37×Arts & Culture
Plastic arts6.09×Arts & Culture
Art museum4.15×Arts & Culture
Gagosian Gallery14.39×Arts & Culture
Peacemaker2.54×Movies & TV
Museology7.68×Politics & Society
Online art gallery13.6×Arts & Culture
Digital art4.52×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Exhibition audience
TraitClusterScore
Design AffinityPREMIUM2.61
Luxury OrientationPREMIUM2.42
SustainabilityBALANCE2.37
LGBTQ+ IdentityOPEN2.16
TravellingTHRILL1.97
Urban LifestyleOPEN1.87

Worldwide distribution

Worldwide audience distribution share by country for Exhibition
CountryShare
United States12.2%
China10.5%
Japan9.6%

See Exhibition audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Exhibition have in United States?

Exhibition has an estimated audience of 5,054,868 people in United States, concentrated in California and Texas.

What is the gender split and age of Exhibition fans?

50.9% of Exhibition fans are female, 49.1% are male, with an average age of 38.1 years.

Which brands do Exhibition fans like most?

Exhibition fans show strongest brand affinity for Art Collecting (15.55×), Art exhibition (6.9×), and Saatchi Gallery (15.86×) over the country average.

Where do Exhibition fans live in United States?

Exhibition fans in United States are most concentrated in California (reach 704,546), Texas (reach 475,101), and New York (reach 327,091). These three regions account for the largest share of the active audience.

What other brands do Exhibition fans also like?

Beyond Exhibition itself, the audience over-indexes on Art exhibition (6.9×), Saatchi Gallery (15.86×), Museum (4.89×), and Art auction (15.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.