Exhibition Audience in Germany
Exhibition has an estimated audience of 1,397,064 people in Germany. 55.1% are female, 44.9% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Museum, Art exhibition, Abstract art, Modern art, Consumer electronics.
The average Exhibition fan in Germany is 36.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Museum, Art exhibition, Abstract art, with strongest over-indexing on Museum (5.26× the country average). Demographically, the Exhibition audience skews more female with an average age of 36.2, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Touchpoint
Demographics of Exhibition fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 36.2 |
| Estimated audience size | 1,397,064 |
Audience persona
The typical Exhibition fan in Germany is more female, around 36.2 years old, with strong Sustainability tendencies and a notable affinity for Museum.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 313,575 | 1.03× |
| Bayern | 219,916 | 0.98× |
| Baden-Württemberg | 188,630 | 0.99× |
| Niedersachsen | 121,585 | 0.9× |
| Berlin | 104,280 | 1.67× |
| Hessen | 100,656 | 0.95× |
| Sachsen | 84,160 | 1.23× |
| Rheinland-Pfalz | 71,133 | 1.02× |
| Brandenburg | 43,490 | 1× |
| Schleswig-Holstein | 43,243 | 0.86× |
| Hamburg | 36,271 | 1.15× |
| Sachsen-Anhalt | 32,418 | 0.9× |
| Thüringen | 30,332 | 0.85× |
| Mecklenburg-Vorpommern | 25,762 | 0.97× |
| Saarland | 12,457 | 0.73× |
| Bremen | 10,328 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Museum | 5.26× | Arts & Culture |
| Art exhibition | 5.3× | Arts & Culture |
| Abstract art | 5.95× | Arts & Culture |
| Modern art | 4.15× | Arts & Culture |
| Consumer electronics | 1.79× | Technology & Electronics |
| Plastic arts | 8.54× | Arts & Culture |
| Art museum | 4.57× | Arts & Culture |
| Oil painting | 5.37× | Arts & Culture |
| Lena Headey | 11.38× | Movies & TV |
| Food and drink | 1.55× | Food & Beverages |
| Digital illustration | 5.05× | Arts & Culture |
| Contemporary art | 3.31× | Arts & Culture |
| Movies | 1.63× | Movies & TV |
| Art Collecting | 7.83× | Arts & Culture |
| Tagesschau | 1.89× | Movies & TV |
| Watercolor painting | 4.57× | Arts & Culture |
| Shopping | 1.54× | Shopping |
| Sports | 1.53× | Sports |
| Museum of Modern Art | 6.88× | Arts & Culture |
| Paint | 4.57× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.3 |
| Design Affinity | PREMIUM | 2.13 |
| Urban Lifestyle | OPEN | 1.82 |
| DIY Mentality | THRILL | 1.81 |
| Indulgence | JOY | 1.73 |
| LGBTQ+ Identity | OPEN | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.2% |
| China | 10.5% |
| Japan | 9.6% |
See Exhibition audiences in other countries
More Arts & Culture audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Exhibition have in Germany?
Exhibition has an estimated audience of 1,397,064 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Exhibition fans?
55.1% of Exhibition fans are female, 44.9% are male, with an average age of 36.2 years.
Which brands do Exhibition fans like most?
Exhibition fans show strongest brand affinity for Museum (5.26×), Art exhibition (5.3×), and Abstract art (5.95×) over the country average.
Where do Exhibition fans live in Germany?
Exhibition fans in Germany are most concentrated in Nordrhein-Westfalen (reach 313,575), Bayern (reach 219,916), and Baden-Württemberg (reach 188,630). These three regions account for the largest share of the active audience.
What other brands do Exhibition fans also like?
Beyond Exhibition itself, the audience over-indexes on Art exhibition (5.3×), Abstract art (5.95×), Modern art (4.15×), and Consumer electronics (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exhibition. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.