Plastic arts Audience in Germany
Plastic arts has an estimated audience of 1,345,095 people in Germany. 60.7% are female, 39.3% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Art exhibition, Modern art, Digital illustration, Abstract art, Paint.
The average Plastic arts fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Art exhibition, Modern art, Digital illustration, with strongest over-indexing on Art exhibition (5.29× the country average). Demographically, the Plastic arts audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Arts & Culture · Type: Topic · Subtype: Art movement
Demographics of Plastic arts fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 39.8 |
| Estimated audience size | 1,345,095 |
Audience persona
The typical Plastic arts fan in Germany is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Art exhibition.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 308,687 | 1.05× |
| Bayern | 201,451 | 0.93× |
| Baden-Württemberg | 175,981 | 0.96× |
| Niedersachsen | 135,649 | 1.04× |
| Hessen | 102,690 | 1× |
| Sachsen | 76,497 | 1.16× |
| Rheinland-Pfalz | 73,581 | 1.09× |
| Berlin | 62,364 | 1.04× |
| Schleswig-Holstein | 49,353 | 1.02× |
| Brandenburg | 41,868 | 1× |
| Thüringen | 37,210 | 1.09× |
| Hamburg | 30,852 | 1.01× |
| Sachsen-Anhalt | 29,884 | 0.86× |
| Mecklenburg-Vorpommern | 23,566 | 0.92× |
| Saarland | 13,975 | 0.85× |
| Bremen | 11,329 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Art exhibition | 5.29× | Arts & Culture |
| Modern art | 4.13× | Arts & Culture |
| Digital illustration | 6.15× | Arts & Culture |
| Abstract art | 5.57× | Arts & Culture |
| Paint | 5.66× | Home & Garden |
| Watercolor painting | 5.21× | Arts & Culture |
| Oil painting | 5.55× | Arts & Culture |
| Digital art | 4.58× | Arts & Culture |
| Contemporary art | 3.3× | Arts & Culture |
| Museum | 3.35× | Arts & Culture |
| Art Collecting | 7.92× | Arts & Culture |
| Art museum | 4.03× | Arts & Culture |
| Exhibition | 7.22× | Arts & Culture |
| Fine art | 3.47× | Business & Career |
| Tagesschau | 1.68× | Movies & TV |
| Illustration | 3.09× | Arts & Culture |
| Museum of Modern Art | 6.03× | Arts & Culture |
| Handicraft | 2.12× | Home & Garden |
| Sculpture | 6.08× | Arts & Culture |
| Creativity | 2.37× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.23 |
| Indulgence | JOY | 1.7 |
| Pet Ownership | JOY | 1.7 |
| Urban Lifestyle | OPEN | 1.67 |
| Design Affinity | PREMIUM | 1.67 |
| Sports Activity | POWER | 1.65 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.9% |
| United Kingdom | 6.8% |
| China | 4.8% |
See Plastic arts audiences in other countries
More Art movement audiences in Germany
- Decorative arts (8,651,096)
- Contemporary art (8,060,441)
- Modern art (8,013,008)
- Performance art (7,564,405)
- Illustration (6,588,413)
Frequently asked questions
How many fans does Plastic arts have in Germany?
Plastic arts has an estimated audience of 1,345,095 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Plastic arts fans?
60.7% of Plastic arts fans are female, 39.3% are male, with an average age of 39.8 years.
Which brands do Plastic arts fans like most?
Plastic arts fans show strongest brand affinity for Art exhibition (5.29×), Modern art (4.13×), and Digital illustration (6.15×) over the country average.
Where do Plastic arts fans live in Germany?
Plastic arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 308,687), Bayern (reach 201,451), and Baden-Württemberg (reach 175,981). These three regions account for the largest share of the active audience.
What other brands do Plastic arts fans also like?
Beyond Plastic arts itself, the audience over-indexes on Modern art (4.13×), Digital illustration (6.15×), Abstract art (5.57×), and Paint (5.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plastic arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.