Rascasse Audience Intelligence

Plastic arts Audience in Germany

A data profile of the people who buy, follow and care about Plastic arts in Germany — modelled from more than twelve digital signal sources. Plastic arts has an estimated audience of 1,345,095 people in Germany.

#16among Art movement in Germany#2589among Topic in Germany#63in Arts & Culture

The average Plastic arts fan in Germany is 39.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Art exhibition, Modern art, Digital illustration, with strongest over-indexing on Art exhibition (5.29× the country average).

Demographically, the Plastic arts audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plastic arts fan in Germany is more female, around 39.8 years old, with strong Design Affinity tendencies and a notable affinity for Art exhibition.

Category: Arts & Culture · Type: Topic · Subtype: Art movement

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plastic arts profile in Germany.

Audience size
1.3M
in Germany
Gender
60.7%♀
39.3% male
Age
39.8
average years
Country rank
#4941
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plastic arts fans

60.7% are female, 39.3% are male, average age 39.8.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Plastic arts audience in Germany
MetricValue
Female60.7%
Male39.3%
Average age39.8
Estimated audience size1,345,095
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Plastic arts audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3922%
40-4923%
50+19%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Plastic arts audience comes from Germany.

Worldwide audience distribution share by country for Plastic arts
CountryShare
United States26.8%
United Kingdom6.8%
China4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plastic arts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plastic arts fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~80K1.20×
02Thüringen~40K1.11×
03Rheinland-Pfalz~70K1.06×
04Nordrhein-Westfalen~300K1.03×
05Niedersachsen~100K1.03×
06Schleswig-Holstein~50K1.01×
07Brandenburg~40K1.01×
08Hessen~100K1.00×
09Hamburg~30K0.99×
10Bremen~10K0.99×
11Sachsen-Anhalt~30K0.97×
12Berlin~60K0.96×
13Mecklenburg-Vorpommern~20K0.95×
14Saarland~20K0.93×
15Bayern~200K0.92×
16Baden-Württemberg~200K0.92×
Fig. 06

Affinity by region

Affinity by region — Plastic arts, Germany
0.92×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plastic arts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plastic arts audience
#·InterestCategoryAffinity×
01Art CollectingArts & Culture7.92×
02ExhibitionArts & Culture7.22×
03Digital illustrationArts & Culture6.15×
04SculptureArts & Culture6.08×
05Museum of Modern ArtArts & Culture6.03×
06PaintHome & Garden5.66×
07Abstract artArts & Culture5.57×
08Oil paintingArts & Culture5.55×
09Art exhibitionArts & Culture5.29×
10Watercolor paintingArts & Culture5.21×
11Digital artArts & Culture4.58×
12Modern artArts & Culture4.13×
13Art museumArts & Culture4.03×
14Fine artBusiness & Career3.47×
15MuseumArts & Culture3.35×
16Contemporary artArts & Culture3.30×
17IllustrationArts & Culture3.09×
18CreativityHome & Garden2.37×
19HandicraftHome & Garden2.12×
20TagesschauMovies & TV1.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plastic arts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plastic arts audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.04×
Urban LifestyleOPEN1.80×
MindfulnessBALANCE1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plastic arts audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.78×
PatriotismCONSERVATISM0.85×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plastic arts have in Germany?

Plastic arts has an estimated audience of 1,345,095 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Plastic arts fans?

60.7% of Plastic arts fans are female, 39.3% are male, with an average age of 39.8 years.

03

Which brands do Plastic arts fans like most?

Plastic arts fans show strongest brand affinity for Art exhibition (5.29×), Modern art (4.13×), and Digital illustration (6.15×) over the country average.

04

Where do Plastic arts fans live in Germany?

Plastic arts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Plastic arts fans also like?

Beyond Plastic arts itself, the audience over-indexes on Modern art (4.13×), Digital illustration (6.15×), Abstract art (5.57×), and Paint (5.66×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Art movement audiences in Germany

See Plastic arts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plastic arts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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