Tate Modern Audience in United States

Tate Modern logo

Tate Modern has an estimated audience of 2,625,270 people in United States. 56.1% are female, 43.9% are male, average age 35.7. Top regions: California, New York, Texas. Top brand affinities: Kwik Trip, Saatchi Gallery, Stock photography, Gagosian Gallery, Museum of Modern Art.

The average Tate Modern fan in United States is 35.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Kwik Trip, Saatchi Gallery, Stock photography, with strongest over-indexing on Kwik Trip (23.46× the country average). Demographically, the Tate Modern audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of Tate Modern fans

Demographic split for Tate Modern audience in United States
MetricValue
Female56.1%
Male43.9%
Average age35.7
Estimated audience size2,625,270

Audience persona

The typical Tate Modern fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Kwik Trip.

Top regions in United States

Top regions ranked by reach for Tate Modern in United States
RegionReachAffinity
California505,0431.75×
New York450,5453.07×
Texas193,7610.86×
Florida139,8050.79×
Massachusetts114,9842.22×
Illinois104,3331.19×
New Jersey90,6291.36×
Pennsylvania89,0151.01×
Washington82,9321.57×
Virginia80,3901.26×
Georgia74,3360.92×
North Carolina66,4040.84×
Colorado55,5591.34×
Maryland52,1521.16×
Ohio49,9410.62×
Washington, District of Columbia44,1025.59×
Michigan43,4170.63×
Oregon43,1491.43×
Tennessee40,0260.76×
Connecticut38,1821.45×
Arizona37,8910.71×
Minnesota35,3340.94×
Indiana26,8910.56×
Missouri26,8250.63×
Wisconsin26,4770.67×
Utah22,7260.97×
South Carolina21,4160.54×
Alabama19,4530.53×
Kentucky18,5320.56×
Nevada18,2590.72×
Louisiana17,4720.52×
Oklahoma14,6460.5×
Kansas13,8090.67×
Maine12,2671.3×
Rhode Island11,4521.37×
Iowa11,3660.53×
New Hampshire10,8111.05×
Hawaii10,7330.95×
New Mexico10,2760.78×
Idaho10,2070.78×
Arkansas9,4990.44×
Nebraska6,9940.53×
Vermont6,7831.47×
Mississippi5,6830.26×
Delaware4,7600.66×
West Virginia4,5330.37×
Montana3,8740.53×
Alaska3,1740.57×
Wyoming1,8660.48×
South Dakota1,7750.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tate Modern audience
BrandAffinityCategory
Kwik Trip23.46×Shopping
Saatchi Gallery24.3×Arts & Culture
Stock photography21.45×Arts & Culture
Gagosian Gallery23.03×Arts & Culture
Museum of Modern Art10.03×Arts & Culture
Frieze Art Fair22.65×Arts & Culture
Metropolitan Museum of Art10.7×Arts & Culture
Art Basel12.76×Arts & Culture
Music1.58×Business & Career
White Cube40.39×Arts & Culture
Mystery Tackle Box25.3×Travel & Leisure
Sports1.6×Sports
Movies1.63×Movies & TV
Food and drink1.54×Food & Beverages
Food1.57×Food & Beverages
Consumer electronics1.59×Technology & Electronics
Art Collecting8.24×Arts & Culture
Live events1.62×Music & Radio
Reading1.54×Literature
ARTnews16.33×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tate Modern audience
TraitClusterScore
Design AffinityPREMIUM3.18
LGBTQ+ IdentityOPEN2.59
Luxury OrientationPREMIUM2.51
Quality AwarenessPREMIUM2.05
SustainabilityBALANCE2.03
Urban LifestyleOPEN2

Worldwide distribution

Worldwide audience distribution share by country for Tate Modern
CountryShare
United Kingdom16.7%
United States15.5%
China13.5%

See Tate Modern audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does Tate Modern have in United States?

Tate Modern has an estimated audience of 2,625,270 people in United States, concentrated in California and New York.

What is the gender split and age of Tate Modern fans?

56.1% of Tate Modern fans are female, 43.9% are male, with an average age of 35.7 years.

Which brands do Tate Modern fans like most?

Tate Modern fans show strongest brand affinity for Kwik Trip (23.46×), Saatchi Gallery (24.3×), and Stock photography (21.45×) over the country average.

Where do Tate Modern fans live in United States?

Tate Modern fans in United States are most concentrated in California (reach 505,043), New York (reach 450,545), and Texas (reach 193,761). These three regions account for the largest share of the active audience.

What other brands do Tate Modern fans also like?

Beyond Tate Modern itself, the audience over-indexes on Saatchi Gallery (24.3×), Stock photography (21.45×), Gagosian Gallery (23.03×), and Museum of Modern Art (10.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tate Modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.