Rascasse Audience Intelligence

Tate Modern Audience in United States

A data profile of the people who buy, follow and care about Tate Modern in United States — modelled from more than twelve digital signal sources. Tate Modern has an estimated audience of 2,625,270 people in United States.

#6among Museum in United States#878among POI in United States#119in Arts & Culture

The average Tate Modern fan in United States is 35.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Kwik Trip, Saatchi Gallery, Stock photography, with strongest over-indexing on Kwik Trip (23.46× the country average).

Demographically, the Tate Modern audience skews more female with an average age of 35.7, and over-indexes on personality traits such as Design Affinity, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tate Modern fan in United States is more female, around 35.7 years old, with strong Design Affinity tendencies and a notable affinity for Kwik Trip.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tate Modern profile in United States.

Audience size
2.6M
in United States
Gender
56.1%♀
43.9% male
Age
35.7
average years
Country rank
#11487
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tate Modern fans

56.1% are female, 43.9% are male, average age 35.7.

Fig. 02

Gender split

56.1%
Female
43.9%
Male
Demographic split for Tate Modern audience in United States
MetricValue
Female56.1%
Male43.9%
Average age35.7
Estimated audience size2,625,270
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Tate Modern audience in United States
Age bracketShare%
16-1929%
20-2922%
30-3918%
40-4916%
50+16%
Fig. 04

Worldwide distribution

15.5%

of the worldwide Tate Modern audience comes from United States.

Worldwide audience distribution share by country for Tate Modern
CountryShare
United Kingdom16.7%
United States15.5%
China13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tate Modern audience in United States is strongest.

Fig. 05

Top regions by affinity

Tate Modern fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~40K4.92×
02New York~400K2.77×
03Massachusetts~100K2.15×
04California~500K1.62×
05Washington~80K1.52×
06Connecticut~40K1.46×
07Oregon~40K1.41×
08Vermont~6K1.35×
09Maine~10K1.33×
10New Jersey~90K1.32×
11Rhode Island~10K1.30×
12Colorado~50K1.28×
13Virginia~80K1.21×
14Maryland~50K1.18×
15Illinois~100K1.17×
16New Hampshire~10K1.04×
17Pennsylvania~90K1.01×
18Hawaii~10K1.01×
19Minnesota~40K0.98×
20Utah~20K0.95×
21Georgia~80K0.94×
22New Mexico~10K0.88×
23Montana~6K0.87×
24North Carolina~70K0.86×
25Idaho~10K0.84×
26Alaska~5K0.84×
27Delaware~6K0.83×
28Texas~200K0.81×
29Tennessee~40K0.81×
30North Dakota~4K0.80×
31Kansas~20K0.78×
32South Dakota~5K0.78×
33Florida~100K0.76×
34Wisconsin~30K0.75×
35Arizona~40K0.74×
36Missouri~30K0.73×
37Nevada~20K0.73×
38Nebraska~9K0.70×
39West Virginia~9K0.70×
40Michigan~50K0.67×
41Iowa~10K0.67×
42Kentucky~20K0.66×
43Ohio~50K0.65×
44South Carolina~30K0.65×
45Arkansas~10K0.65×
46Louisiana~20K0.64×
47Mississippi~10K0.64×
48Indiana~30K0.63×
49Oklahoma~20K0.63×
50Alabama~20K0.60×
Fig. 06

Affinity by region

Affinity by region — Tate Modern, United States
0.60×1.00×4.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tate Modern audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tate Modern audience
#·InterestCategoryAffinity×
01White CubeArts & Culture40.39×
02Mystery Tackle BoxTravel & Leisure25.30×
03Saatchi GalleryArts & Culture24.30×
04Kwik TripShopping23.46×
05Gagosian GalleryArts & Culture23.03×
06Frieze Art FairArts & Culture22.65×
07Stock photographyArts & Culture21.45×
08ARTnewsArts & Culture16.33×
09Art BaselArts & Culture12.76×
10Metropolitan Museum of ArtArts & Culture10.70×
11Museum of Modern ArtArts & Culture10.03×
12Art CollectingArts & Culture8.24×
13MoviesMovies & TV1.63×
14Live eventsMusic & Radio1.62×
15SportsSports1.60×
16Consumer electronicsTechnology & Electronics1.59×
17MusicBusiness & Career1.58×
18FoodFood & Beverages1.57×
19Food and drinkFood & Beverages1.54×
20ReadingLiterature1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tate Modern audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tate Modern audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.81×
Urban LifestyleOPEN1.65×
SustainabilityBALANCE1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tate Modern audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Social Media UsageJOY0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tate Modern have in United States?

Tate Modern has an estimated audience of 2,625,270 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tate Modern fans?

56.1% of Tate Modern fans are female, 43.9% are male, with an average age of 35.7 years.

03

Which brands do Tate Modern fans like most?

Tate Modern fans show strongest brand affinity for Kwik Trip (23.46×), Saatchi Gallery (24.3×), and Stock photography (21.45×) over the country average.

04

Where do Tate Modern fans live in United States?

Tate Modern fans in United States are most concentrated in California (reach ~500K), New York (reach ~400K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tate Modern fans also like?

Beyond Tate Modern itself, the audience over-indexes on Saatchi Gallery (24.3×), Stock photography (21.45×), Gagosian Gallery (23.03×), and Museum of Modern Art (10.03×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tate Modern. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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