Rascasse Audience Intelligence

White Cube Audience in United States

A data profile of the people who buy, follow and care about White Cube in United States — modelled from more than twelve digital signal sources. White Cube has an estimated audience of 277,762 people in United States.

#91among Museum in United States#6076among POI in United States#502in Arts & Culture

The average White Cube fan in United States is 31.4 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Art Collecting, Roche Bobois, Tate Modern, with strongest over-indexing on Art Collecting (38.57× the country average).

Demographically, the White Cube audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Indulgence, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White Cube fan in United States is more male, around 31.4 years old, with strong Indulgence tendencies and a notable affinity for Art Collecting.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White Cube profile in United States.

Audience size
278K
in United States
Gender
42.6%♀
57.4% male
Age
31.4
average years
Country rank
#50265
POI in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White Cube fans

42.6% are female, 57.4% are male, average age 31.4.

Fig. 02

Gender split

42.6%
Female
57.4%
Male
Demographic split for White Cube audience in United States
MetricValue
Female42.6%
Male57.4%
Average age31.4
Estimated audience size277,762
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the White Cube audience in United States
Age bracketShare%
16-1947%
20-2917%
30-3912%
40-4911%
50+12%
Fig. 04

Worldwide distribution

14.4%

of the worldwide White Cube audience comes from United States.

Worldwide audience distribution share by country for White Cube
CountryShare
United Kingdom16.9%
United States14.4%
France13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White Cube audience in United States is strongest.

Fig. 05

Top regions by affinity

White Cube fans by region: top regions in United States
#RegionReachAffinity×
01New York~100K6.17×
02Washington, District of Columbia~1K1.43×
03Connecticut~4K1.38×
04California~40K1.26×
05New Jersey~9K1.25×
06Vermont<1K1.15×
07Alaska<1K1.13×
08Rhode Island<1K1.12×
09North Dakota<1K1.10×
10South Dakota<1K1.07×
11Massachusetts~6K1.06×
12Montana<1K1.02×
13Maine<1K1.00×
14Delaware<1K1.00×
15Hawaii~1K0.99×
16New Hampshire~1K0.98×
17West Virginia~1K0.97×
18Illinois~9K0.96×
19New Mexico~1K0.96×
20Idaho~1K0.95×
21Florida~20K0.93×
22Nebraska~1K0.93×
23Oregon~3K0.92×
24Arkansas~2K0.92×
25Mississippi~2K0.92×
26Kansas~2K0.91×
27Iowa~2K0.90×
28Virginia~6K0.88×
29Maryland~4K0.88×
30Louisiana~3K0.88×
31Utah~2K0.88×
32Washington~5K0.87×
33Oklahoma~3K0.87×
34Nevada~2K0.87×
35Kentucky~3K0.86×
36Colorado~4K0.85×
37Pennsylvania~8K0.84×
38Missouri~4K0.84×
39Alabama~3K0.84×
40South Carolina~3K0.83×
41Wisconsin~3K0.82×
42Minnesota~3K0.82×
43Arizona~5K0.81×
44Tennessee~5K0.81×
45Indiana~4K0.81×
46North Carolina~7K0.79×
47Georgia~7K0.77×
48Michigan~6K0.77×
49Ohio~6K0.75×
50Texas~20K0.74×
Fig. 06

Affinity by region

Affinity by region — White Cube, United States
0.74×1.00×6.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White Cube audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White Cube audience
#·InterestCategoryAffinity×
01ArtemideHome & Garden90.96×
02Affordable Art FairArts & Culture70.93×
03Roche BoboisHome & Garden66.15×
04Chips Ahoy!Food & Beverages61.47×
05Bremont WatchesFashion & Accessoires61.34×
06Pebble Beach Golf LinksSports45.04×
07Tate ModernArts & Culture40.39×
08Art CollectingArts & Culture38.57×
09ElectropopMusic & Radio34.43×
10Private JetsCars & Mobility31.64×
11Christie'sBusiness & Career30.87×
12Art dealerArts & Culture30.65×
13Jimmy PageMusic & Radio25.81×
14Georgia O'KeeffeArts & Culture22.64×
15Art BaselArts & Culture18.44×
16ExhibitionArts & Culture12.68×
17MosquitoPets & Animals9.38×
18DuckDuckGoInternet & Social Media8.16×
19SolitaireGames7.12×
20Ice creamFood & Beverages6.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White Cube audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White Cube audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.60×
Design AffinityPREMIUM2.55×
Pet OwnershipJOY1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White Cube audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.88×
Social Media UsageJOY0.95×
ExtroversionTHRILL0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White Cube have in United States?

White Cube has an estimated audience of 277,762 people in United States, concentrated in New York and California.

02

What is the gender split and age of White Cube fans?

42.6% of White Cube fans are female, 57.4% are male, with an average age of 31.4 years.

03

Which brands do White Cube fans like most?

White Cube fans show strongest brand affinity for Art Collecting (38.57×), Roche Bobois (66.15×), and Tate Modern (40.39×) over the country average.

04

Where do White Cube fans live in United States?

White Cube fans in United States are most concentrated in New York (reach ~100K), California (reach ~40K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do White Cube fans also like?

Beyond White Cube itself, the audience over-indexes on Roche Bobois (66.15×), Tate Modern (40.39×), Pebble Beach Golf Links (45.04×), and Electropop (34.43×) compared to the United States average.

Appendix

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See White Cube audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for White Cube. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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