Rascasse Audience Intelligence

Affordable Art Fair Audience in United States

A data profile of the people who buy, follow and care about Affordable Art Fair in United States — modelled from more than twelve digital signal sources. Affordable Art Fair has an estimated audience of 149,309 people in United States.

#152among Museum in United States#9101among POI in United States#705in Arts & Culture

The average Affordable Art Fair fan in United States is 40.9 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include art people gallery, Yves Saint Laurent (film), Los Amigos, with strongest over-indexing on art people gallery (273.8× the country average).

Demographically, the Affordable Art Fair audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Affordable Art Fair fan in United States is more female, around 40.9 years old, with strong Design Affinity tendencies and a notable affinity for art people gallery.

Category: Arts & Culture · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Affordable Art Fair profile in United States.

Audience size
149K
in United States
Gender
57.0%♀
43.0% male
Age
40.9
average years
Country rank
#66683
POI in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Affordable Art Fair fans

57.0% are female, 43.0% are male, average age 40.9.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Affordable Art Fair audience in United States
MetricValue
Female57.0%
Male43.0%
Average age40.9
Estimated audience size149,309
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Affordable Art Fair audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Affordable Art Fair audience comes from United States.

Worldwide audience distribution share by country for Affordable Art Fair
CountryShare
United Kingdom21.7%
United States13.8%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Affordable Art Fair audience in United States is strongest.

Fig. 05

Top regions by affinity

Affordable Art Fair fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~4K3.02×
02New York~20K2.85×
03Washington, District of Columbia<1K2.00×
04New Jersey~5K1.24×
05Massachusetts~4K1.24×
06Connecticut~2K1.12×
07Texas~10K1.05×
08South Dakota<1K1.04×
09Florida~10K1.02×
10Virginia~4K1.02×
11Oklahoma~2K1.02×
12Missouri~2K0.99×
13Colorado~2K0.99×
14Alabama~2K0.99×
15Rhode Island<1K0.99×
16Illinois~5K0.97×
17Hawaii<1K0.97×
18Tennessee~3K0.96×
19Nevada~1K0.96×
20Utah~1K0.96×
21Kansas~1K0.95×
22Louisiana~2K0.94×
23Georgia~4K0.93×
24Kentucky~2K0.93×
25Nebraska<1K0.93×
26California~20K0.92×
27Ohio~4K0.92×
28North Carolina~4K0.92×
29Maryland~2K0.91×
30North Dakota<1K0.91×
31Vermont<1K0.91×
32Washington~3K0.90×
33Iowa~1K0.89×
34West Virginia<1K0.89×
35Alaska<1K0.89×
36Pennsylvania~4K0.88×
37Arizona~3K0.87×
38South Carolina~2K0.87×
39Idaho<1K0.87×
40Maine<1K0.87×
41Mississippi~1K0.86×
42New Hampshire<1K0.86×
43Michigan~3K0.85×
44Montana<1K0.84×
45Delaware<1K0.84×
46Oregon~1K0.83×
47Indiana~2K0.82×
48New Mexico<1K0.80×
49Minnesota~2K0.79×
50Wisconsin~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Affordable Art Fair, United States
0.73×1.00×3.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Affordable Art Fair audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Affordable Art Fair audience
#·InterestCategoryAffinity×
01art people galleryTopic273.80×
02Los AmigosMusic & Radio214.40×
03National Palace MuseumArts & Culture179.23×
04DoceMusic & Radio131.76×
05Yves Saint Laurent (film)Movies & TV128.26×
06Pick up stitches (knitting)Kids & Family118.57×
07Lotte Hotels & ResortsTravel & Leisure111.18×
08Paris FashionShopping99.12×
09Visual Art'sBrand79.00×
10HobbsShopping75.72×
11Sunny Day Real EstateMusic & Radio72.77×
12White CubeArts & Culture70.93×
13Art in AmericaArts & Culture56.24×
14Saatchi ArtArts & Culture54.00×
15Uruguay national football teamSports47.48×
16Rani MukerjiMovies & TV40.69×
17Queenstown, New ZealandTravel & Leisure38.83×
18ArtforumArts & Culture31.22×
19Krampus (film)Movies & TV23.12×
20Paradox (Thai band)Music & Radio17.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Affordable Art Fair audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Affordable Art Fair audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.19×
Quality AwarenessPREMIUM1.99×
TraditionCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Affordable Art Fair audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.90×
Convenience OrientationPREMIUM0.90×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Affordable Art Fair have in United States?

Affordable Art Fair has an estimated audience of 149,309 people in United States, concentrated in New York and California.

02

What is the gender split and age of Affordable Art Fair fans?

57.0% of Affordable Art Fair fans are female, 43.0% are male, with an average age of 40.9 years.

03

Which brands do Affordable Art Fair fans like most?

Affordable Art Fair fans show strongest brand affinity for art people gallery (273.8×), Yves Saint Laurent (film) (128.26×), and Los Amigos (214.4×) over the country average.

04

Where do Affordable Art Fair fans live in United States?

Affordable Art Fair fans in United States are most concentrated in New York (reach ~20K), California (reach ~20K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Affordable Art Fair fans also like?

Beyond Affordable Art Fair itself, the audience over-indexes on Yves Saint Laurent (film) (128.26×), Los Amigos (214.4×), Saatchi Art (54×), and National Palace Museum (179.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Museum audiences in United States

See Affordable Art Fair audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Affordable Art Fair. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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