Hobbs Audience in United States
Hobbs has an estimated audience of 271,567 people in United States. 42.4% are female, 57.6% are male, average age 35.0. Top regions: Texas, New Mexico, California.
The average Hobbs fan in United States is 35.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, New Mexico, California. Demographically, the Hobbs audience skews more male with an average age of 35.0, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Shopping · Type: Brand
Demographics of Hobbs fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 35.0 |
| Estimated audience size | 271,567 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 33,378 | 1.43× |
| New Mexico | 29,449 | 21.62× |
| California | 12,292 | 0.41× |
| New York | 8,597 | 0.57× |
| Florida | 7,531 | 0.41× |
| Pennsylvania | 7,083 | 0.77× |
| Virginia | 4,262 | 0.64× |
| Georgia | 4,124 | 0.49× |
| Arizona | 4,056 | 0.73× |
| North Carolina | 3,689 | 0.45× |
| Illinois | 3,677 | 0.41× |
| Massachusetts | 3,453 | 0.65× |
| New Hampshire | 3,321 | 3.1× |
| Oklahoma | 3,252 | 1.08× |
| New Jersey | 3,223 | 0.47× |
| Ohio | 3,089 | 0.37× |
| Tennessee | 2,807 | 0.52× |
| Michigan | 2,425 | 0.34× |
| Indiana | 2,388 | 0.48× |
| Colorado | 2,374 | 0.55× |
| Washington | 2,260 | 0.41× |
| Missouri | 2,189 | 0.5× |
| Maryland | 2,041 | 0.44× |
| Alabama | 2,004 | 0.53× |
| Maine | 1,887 | 1.94× |
| Wisconsin | 1,883 | 0.46× |
| Louisiana | 1,806 | 0.52× |
| South Carolina | 1,789 | 0.44× |
| Arkansas | 1,741 | 0.78× |
| Kentucky | 1,485 | 0.44× |
| Minnesota | 1,428 | 0.37× |
| Oregon | 1,293 | 0.42× |
| Kansas | 1,269 | 0.59× |
| Connecticut | 1,229 | 0.45× |
| Utah | 1,156 | 0.48× |
| Iowa | 969 | 0.43× |
| Mississippi | 916 | 0.41× |
| Nevada | 900 | 0.34× |
| Washington, District of Columbia | 643 | 0.79× |
| West Virginia | 592 | 0.47× |
| Idaho | 583 | 0.43× |
| Nebraska | 573 | 0.42× |
| Hawaii | 296 | 0.25× |
| Montana | 286 | 0.38× |
| Rhode Island | 283 | 0.33× |
| Wyoming | 282 | 0.7× |
| North Dakota | 264 | 0.47× |
| South Dakota | 260 | 0.41× |
| Delaware | 239 | 0.32× |
| Alaska | 164 | 0.28× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.93 |
| Design Affinity | PREMIUM | 1.56 |
| Risk Appetite | THRILL | 1.37 |
| LGBTQ+ Identity | OPEN | 1.36 |
| Patriotism | CONSERVATISM | 1.36 |
| Sustainability | BALANCE | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 57.3% |
| United States | 14.5% |
| Ireland | 2.4% |
See Hobbs audiences in other countries
More Shopping audiences in United States
- Walmart (94,971,264)
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- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Hobbs. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.