Rascasse Audience Intelligence

Chips Ahoy! Target Market in United States

A data profile of the people who buy, follow and care about Chips Ahoy! in United States — modelled from more than twelve digital signal sources. Chips Ahoy! has an estimated audience of 653,455 people in United States.

#112among Sweet in United States#3203among Brand in United States#1700in Food & Beverages

The average Chips Ahoy! fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Little Debbie, Welch's Fruit Snacks, Luna (singer), with strongest over-indexing on Little Debbie (118.35× the country average).

Demographically, the Chips Ahoy! audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Healthy Lifestyle, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chips Ahoy! fan in United States is balanced, around 31.3 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Little Debbie.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chips Ahoy! profile in United States.

Audience size
653K
in United States
Gender
51.7%♀
48.3% male
Age
31.3
average years
Country rank
#31162
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Chips Ahoy!

51.7% are female, 48.3% are male, average age 31.3.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Chips Ahoy! audience in United States
MetricValue
Female51.7%
Male48.3%
Average age31.3
Estimated audience size653,455
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Chips Ahoy! audience in United States
Age bracketShare%
16-1938%
20-2929%
30-3914%
40-4910%
50+9%
Fig. 04

Worldwide distribution

42.1%

of the worldwide Chips Ahoy! audience comes from United States.

Worldwide audience distribution share by country for Chips Ahoy!
CountryShare
United States42.1%
Spain6.5%
United Kingdom6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chips Ahoy! audience in United States is strongest.

Fig. 05

Top regions by affinity

Chips Ahoy! customers by region in United States
#RegionReachAffinity×
01Texas~90K1.57×
02New York~50K1.51×
03New Jersey~20K1.47×
04California~100K1.38×
05Louisiana~10K1.37×
06Georgia~30K1.28×
07Illinois~30K1.25×
08Nevada~7K1.20×
09Mississippi~6K1.20×
10Florida~50K1.18×
11North Carolina~20K1.15×
12Maryland~10K1.15×
13South Carolina~10K1.12×
14Alabama~10K1.12×
15Connecticut~7K1.12×
16Massachusetts~10K1.11×
17Pennsylvania~20K1.09×
18Rhode Island~2K1.09×
19Delaware~2K1.08×
20Arizona~10K1.07×
21Virginia~20K1.06×
22Arkansas~6K1.05×
23Indiana~10K1.04×
24Hawaii~3K1.00×
25Kentucky~8K0.99×
26New Mexico~3K0.99×
27Oklahoma~7K0.98×
28Michigan~20K0.97×
29Utah~6K0.97×
30Tennessee~10K0.94×
31Kansas~5K0.94×
32Nebraska~3K0.94×
33Minnesota~9K0.93×
34Washington, District of Columbia~2K0.91×
35Ohio~20K0.90×
36Washington~10K0.90×
37Missouri~9K0.90×
38Iowa~5K0.88×
39Oregon~6K0.86×
40Wisconsin~8K0.85×
41West Virginia~3K0.85×
42Alaska~1K0.84×
43South Dakota~1K0.83×
44North Dakota~1K0.82×
45Idaho~3K0.80×
46Colorado~8K0.79×
47Maine~2K0.77×
48New Hampshire~2K0.76×
49Vermont<1K0.76×
50Montana~1K0.69×
Fig. 06

Affinity by region

Affinity by region — Chips Ahoy!, United States
0.69×1.00×1.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chips Ahoy! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chips Ahoy! audience
#·InterestCategoryAffinity×
01Welch's Fruit SnacksFood & Beverages139.58×
02Little DebbieFood & Beverages118.35×
03Luna (singer)Music & Radio111.38×
04My Little Pony: Equestria GirlsKids & Family88.45×
05White CubeArts & Culture61.47×
06NabiscoFood & Beverages54.75×
07skittlesFood & Beverages52.91×
08Cinnamon Toast CrunchFood & Beverages42.77×
09Girl Scout CookiesPolitics & Society41.13×
10Pop-TartsFood & Beverages31.86×
11Central Market (Texas)Food & Beverages28.33×
12Mountain DewFood & Beverages18.60×
13Gagosian GalleryArts & Culture15.99×
14Ruby Tuesday (restaurant)Food & Beverages14.81×
15Bonefish GrillFood & Beverages14.37×
16OreoFood & Beverages12.22×
17ShopRite (United States)Food & Beverages11.08×
18Red RobinFood & Beverages9.60×
19New Orleans PelicansSports8.46×
20Jack in the BoxFood & Beverages7.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chips Ahoy! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chips Ahoy! audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.85×
TravellingTHRILL1.72×
Pet OwnershipJOY1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chips Ahoy! audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.92×
TraditionCONSERVATISM0.93×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Chips Ahoy!'s target market in United States?

Chips Ahoy!'s target market in United States covers an estimated 653,455 people, concentrated in California and Texas.

02

What is the gender split and age of Chips Ahoy! customers?

51.7% of the Chips Ahoy! audience are female, 48.3% are male, with an average age of 31.3 years.

03

Which brands do Chips Ahoy! fans like most?

Chips Ahoy! fans show strongest brand affinity for Little Debbie (118.35×), Welch's Fruit Snacks (139.58×), and Luna (singer) (111.38×) over the country average.

04

Where do Chips Ahoy! fans live in United States?

Chips Ahoy! fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chips Ahoy! fans also like?

Beyond Chips Ahoy! itself, the audience over-indexes on Welch's Fruit Snacks (139.58×), Luna (singer) (111.38×), Girl Scout Cookies (41.13×), and skittles (52.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Chips Ahoy! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Chips Ahoy!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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