Chips Ahoy! Audience in United States

Chips Ahoy! logo

Chips Ahoy! has an estimated audience of 641,499 people in United States. 51.7% are female, 48.3% are male, average age 31.3. Top regions: California, Texas, New York. Top brand affinities: Little Debbie, Welch's Fruit Snacks, Luna (singer), skittles, Central Market (Texas).

The average Chips Ahoy! fan in United States is 31.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Little Debbie, Welch's Fruit Snacks, Luna (singer), with strongest over-indexing on Little Debbie (118.35× the country average). Demographically, the Chips Ahoy! audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

Demographics of Chips Ahoy! fans

Demographic split for Chips Ahoy! audience in United States
MetricValue
Female51.7%
Male48.3%
Average age31.3
Estimated audience size641,499

Audience persona

The typical Chips Ahoy! fan in United States is balanced, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Little Debbie.

Top regions in United States

Top regions ranked by reach for Chips Ahoy! in United States
RegionReachAffinity
California102,8901.46×
Texas89,3591.62×
New York59,2541.65×
Florida55,2101.27×
Illinois28,3661.33×
Georgia25,8871.31×
New Jersey24,8221.52×
Pennsylvania23,7321.1×
North Carolina21,6561.12×
Ohio17,5870.89×
Virginia16,3351.05×
Michigan16,1860.96×
Massachusetts14,5271.15×
Arizona14,2391.09×
Maryland12,5211.14×
Indiana12,4451.06×
Tennessee12,1990.95×
Washington12,1390.94×
Louisiana11,3471.37×
South Carolina10,7021.11×
Alabama9,8761.1×
Missouri9,3350.9×
Minnesota8,3760.91×
Wisconsin8,0280.83×
Kentucky7,8460.98×
Colorado7,7970.77×
Nevada7,7461.25×
Connecticut7,2381.12×
Oklahoma6,7620.95×
Oregon6,4430.88×
Mississippi5,9501.13×
Utah5,6130.98×
Arkansas5,3841.02×
Kansas4,7280.94×
Iowa4,4320.84×
New Mexico3,0500.95×
Nebraska2,8060.87×
Hawaii2,7601×
Idaho2,4110.75×
Rhode Island2,2941.12×
West Virginia2,1980.74×
Washington, District of Columbia1,8420.96×
New Hampshire1,7680.7×
Delaware1,7590.99×
Maine1,6040.7×
South Dakota1,0660.72×
Montana9220.52×
North Dakota8750.66×
Alaska8390.61×
Vermont6580.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chips Ahoy! audience
BrandAffinityCategory
Little Debbie118.35×Food & Beverages
Welch's Fruit Snacks139.58×Food & Beverages
Luna (singer)111.38×Music & Radio
skittles52.91×Food & Beverages
Central Market (Texas)28.33×Food & Beverages
Nabisco54.75×Food & Beverages
Cinnamon Toast Crunch42.77×Food & Beverages
Jack in the Box7.75×Food & Beverages
My Little Pony: Equestria Girls88.45×Kids & Family
White Cube61.47×Arts & Culture
ShopRite (United States)11.08×Food & Beverages
Pop-Tarts31.86×Food & Beverages
Bonefish Grill14.37×Food & Beverages
Ruby Tuesday (restaurant)14.81×Food & Beverages
Oreo12.22×Food & Beverages
Red Robin9.6×Food & Beverages
Mountain Dew18.6×Food & Beverages
New Orleans Pelicans8.46×Sports
Gagosian Gallery15.99×Arts & Culture
Ferrero Rocher16.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chips Ahoy! audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.88
Early Adopter MentalityPOWER1.38
IndulgenceJOY1.23
Social Media UsageJOY1.22
Price SensitivityPREMIUM1.21
Convenience OrientationPREMIUM1.16

Worldwide distribution

Worldwide audience distribution share by country for Chips Ahoy!
CountryShare
United States42.2%
Spain6.4%
United Kingdom5.9%

See Chips Ahoy! audiences in other countries

More Sweet audiences in United States

Frequently asked questions

How many fans does Chips Ahoy! have in United States?

Chips Ahoy! has an estimated audience of 641,499 people in United States, concentrated in California and Texas.

What is the gender split and age of Chips Ahoy! fans?

51.7% of Chips Ahoy! fans are female, 48.3% are male, with an average age of 31.3 years.

Which brands do Chips Ahoy! fans like most?

Chips Ahoy! fans show strongest brand affinity for Little Debbie (118.35×), Welch's Fruit Snacks (139.58×), and Luna (singer) (111.38×) over the country average.

Where do Chips Ahoy! fans live in United States?

Chips Ahoy! fans in United States are most concentrated in California (reach 102,890), Texas (reach 89,359), and New York (reach 59,254). These three regions account for the largest share of the active audience.

What other brands do Chips Ahoy! fans also like?

Beyond Chips Ahoy! itself, the audience over-indexes on Welch's Fruit Snacks (139.58×), Luna (singer) (111.38×), skittles (52.91×), and Central Market (Texas) (28.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chips Ahoy!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.