Rascasse Audience Intelligence

Luna (singer) Audience in United States

A data profile of the people who buy, follow and care about Luna (singer) in United States — modelled from more than twelve digital signal sources. Luna (singer) has an estimated audience of 253,447 people in United States.

#268among Pop in United States#13820among Person in United States#8243in Music & Radio

The average Luna (singer) fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bethany Hamilton, Chips Ahoy!, Romanticism, with strongest over-indexing on Bethany Hamilton (140.72× the country average).

Demographically, the Luna (singer) audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Luna (singer) fan in United States is more female, around 41.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Bethany Hamilton.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Luna (singer) profile in United States.

Audience size
253K
in United States
Gender
59.3%♀
40.7% male
Age
41.0
average years
Country rank
#52583
Person in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Luna (singer) fans

59.3% are female, 40.7% are male, average age 41.0.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Luna (singer) audience in United States
MetricValue
Female59.3%
Male40.7%
Average age41.0
Estimated audience size253,447
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Luna (singer) audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Luna (singer) audience comes from United States.

Worldwide audience distribution share by country for Luna (singer)
CountryShare
United States16.3%
Mexico13.2%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Luna (singer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Luna (singer) fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~7K2.01×
02Delaware~1K1.95×
03New Mexico~2K1.82×
04New Jersey~9K1.45×
05Louisiana~5K1.45×
06North Dakota<1K1.41×
07Missouri~6K1.38×
08Washington~6K1.28×
09Kansas~2K1.25×
10California~30K1.24×
11Texas~30K1.23×
12Kentucky~4K1.18×
13North Carolina~9K1.17×
14Pennsylvania~10K1.15×
15Maine~1K1.15×
16Florida~20K1.12×
17Michigan~7K1.07×
18Connecticut~3K1.06×
19Ohio~8K1.03×
20Georgia~8K1.01×
21Oklahoma~3K1.00×
22Arizona~5K0.99×
23Maryland~4K0.98×
24Oregon~3K0.95×
25South Carolina~4K0.93×
26Tennessee~5K0.92×
27Illinois~7K0.89×
28Colorado~4K0.89×
29Mississippi~2K0.88×
30New York~10K0.87×
31Virginia~5K0.86×
32Nevada~2K0.83×
33Indiana~4K0.82×
34Utah~2K0.82×
35Arkansas~2K0.82×
36Washington, District of Columbia<1K0.82×
37Idaho~1K0.81×
38Wyoming<1K0.81×
39Massachusetts~4K0.78×
40Wisconsin~3K0.78×
41Iowa~2K0.76×
42Nebraska<1K0.75×
43Alaska<1K0.74×
44West Virginia<1K0.71×
45Rhode Island<1K0.71×
46Hawaii<1K0.70×
47Minnesota~2K0.69×
48South Dakota<1K0.68×
49Montana<1K0.67×
50New Hampshire<1K0.66×
Fig. 06

Affinity by region

Affinity by region — Luna (singer), United States
0.66×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Luna (singer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Luna (singer) audience
#·InterestCategoryAffinity×
01Bethany HamiltonSports140.72×
02Chips Ahoy!Food & Beverages111.38×
03Paul MitchellBeauty & Wellness47.60×
04Lost in SpaceMovies & TV46.40×
05The Man in the High Castle (TV series)Movies & TV29.11×
06RomanticismPolitics & Society26.91×
07Chocolate cakeFood & Beverages8.82×
08Revenge (TV series)Movies & TV8.55×
09Scooby-DooMovies & TV8.13×
10Liga MXSports7.39×
11CrochetHome & Garden6.90×
12Persian catPets & Animals6.87×
13SnackingFood & Beverages5.56×
14LipstickBeauty & Wellness5.42×
15EyebrowBeauty & Wellness4.52×
16NBA FinalsSports4.32×
17PoodlePets & Animals3.45×
18High schoolBusiness & Career3.40×
19Dog walkingPets & Animals2.92×
20Musical instrumentMusic & Radio2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Luna (singer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Luna (singer) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Price SensitivityPREMIUM1.38×
SpiritualityBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Luna (singer) audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.78×
Risk AppetiteTHRILL0.81×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Luna (singer) have in United States?

Luna (singer) has an estimated audience of 253,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Luna (singer) fans?

59.3% of Luna (singer) fans are female, 40.7% are male, with an average age of 41.0 years.

03

Which brands do Luna (singer) fans like most?

Luna (singer) fans show strongest brand affinity for Bethany Hamilton (140.72×), Chips Ahoy! (111.38×), and Romanticism (26.91×) over the country average.

04

Where do Luna (singer) fans live in United States?

Luna (singer) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Luna (singer) fans also like?

Beyond Luna (singer) itself, the audience over-indexes on Chips Ahoy! (111.38×), Romanticism (26.91×), Lost in Space (46.4×), and Scooby-Doo (8.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in United States

See Luna (singer) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Luna (singer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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