Nabisco Audience in United States
Nabisco has an estimated audience of 498,953 people in United States. 53.9% are female, 46.1% are male, average age 33.1. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, Circle K, Autism Awareness.
The average Nabisco fan in United States is 33.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (12.85× the country average). Demographically, the Nabisco audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand · Subtype: Sweet
Demographics of Nabisco fans
| Metric | Value |
|---|---|
| Female | 53.9% |
| Male | 46.1% |
| Average age | 33.1 |
| Estimated audience size | 498,953 |
Audience persona
The typical Nabisco fan in United States is balanced, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 50,232 | 0.92× |
| Texas | 41,773 | 0.97× |
| New York | 36,166 | 1.3× |
| Florida | 32,457 | 0.96× |
| Illinois | 31,101 | 1.87× |
| Pennsylvania | 20,786 | 1.24× |
| Virginia | 17,869 | 1.47× |
| New Jersey | 17,736 | 1.4× |
| Georgia | 17,444 | 1.13× |
| North Carolina | 16,749 | 1.12× |
| Ohio | 16,455 | 1.07× |
| Michigan | 14,046 | 1.08× |
| Massachusetts | 12,004 | 1.22× |
| Washington | 10,931 | 1.09× |
| Indiana | 9,794 | 1.07× |
| Tennessee | 9,640 | 0.96× |
| Maryland | 9,173 | 1.07× |
| Arizona | 8,351 | 0.82× |
| South Carolina | 8,242 | 1.1× |
| Missouri | 8,159 | 1.01× |
| Alabama | 7,981 | 1.14× |
| Oregon | 7,090 | 1.24× |
| Wisconsin | 6,968 | 0.93× |
| Minnesota | 6,933 | 0.97× |
| Louisiana | 6,846 | 1.06× |
| Colorado | 6,309 | 0.8× |
| Kentucky | 5,826 | 0.93× |
| Connecticut | 5,301 | 1.06× |
| Oklahoma | 5,065 | 0.91× |
| Arkansas | 4,240 | 1.03× |
| Mississippi | 4,059 | 0.99× |
| Utah | 4,050 | 0.91× |
| Nevada | 3,867 | 0.8× |
| Iowa | 3,793 | 0.92× |
| Kansas | 3,733 | 0.95× |
| Idaho | 2,213 | 0.88× |
| New Hampshire | 2,142 | 1.09× |
| Nebraska | 2,065 | 0.83× |
| West Virginia | 1,950 | 0.84× |
| Rhode Island | 1,745 | 1.1× |
| New Mexico | 1,663 | 0.66× |
| Maine | 1,615 | 0.9× |
| Hawaii | 1,577 | 0.74× |
| Washington, District of Columbia | 1,494 | 1× |
| Delaware | 1,158 | 0.84× |
| Montana | 1,113 | 0.8× |
| Alaska | 871 | 0.82× |
| North Dakota | 798 | 0.78× |
| Vermont | 779 | 0.89× |
| South Dakota | 767 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Maps | 12.85× | Internet & Social Media |
| Capital One | 12.35× | Business & Career |
| Indeed.com | 11.02× | Business & Career |
| Circle K | 16.23× | Shopping |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Enterprise Rent-A-Car | 11.07× | Cars & Mobility |
| AccuWeather | 11.54× | Home & Garden |
| Google News | 10.39× | News |
| French toast | 43.7× | Food & Beverages |
| OpenTable | 19.62× | Food & Beverages |
| Oscar Isaac | 20.12× | Movies & TV |
| Nicole Kidman | 13.14× | Movies & TV |
| Khan Academy | 11.94× | Business & Career |
| Aaron Rodgers | 9.12× | Sports |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Chips Ahoy! | 51.75× | Food & Beverages |
| Beetlejuice | 6.14× | Movies & TV |
| Kia Sportage | 25.78× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.47 |
| LGBTQ+ Identity | OPEN | 1.46 |
| Indulgence | JOY | 1.34 |
| Family Orientation | CONSERVATISM | 1.31 |
| Price Sensitivity | PREMIUM | 1.17 |
| DIY Mentality | THRILL | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.7% |
| Canada | 8.1% |
| United Kingdom | 6.2% |
See Nabisco audiences in other countries
More Sweet audiences in United States
Frequently asked questions
How many fans does Nabisco have in United States?
Nabisco has an estimated audience of 498,953 people in United States, concentrated in California and Texas.
What is the gender split and age of Nabisco fans?
53.9% of Nabisco fans are female, 46.1% are male, with an average age of 33.1 years.
Which brands do Nabisco fans like most?
Nabisco fans show strongest brand affinity for Google Maps (12.85×), Capital One (12.35×), and Indeed.com (11.02×) over the country average.
Where do Nabisco fans live in United States?
Nabisco fans in United States are most concentrated in California (reach 50,232), Texas (reach 41,773), and New York (reach 36,166). These three regions account for the largest share of the active audience.
What other brands do Nabisco fans also like?
Beyond Nabisco itself, the audience over-indexes on Capital One (12.35×), Indeed.com (11.02×), Circle K (16.23×), and Autism Awareness (19.03×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Nabisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.