Rascasse Audience Intelligence

Nabisco Target Market in United States

A data profile of the people who buy, follow and care about Nabisco in United States — modelled from more than twelve digital signal sources. Nabisco has an estimated audience of 495,801 people in United States.

#136among Sweet in United States#3787among Brand in United States#1959in Food & Beverages

The average Nabisco fan in United States is 33.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Chips Ahoy!, Pantera, Ice cream, with strongest over-indexing on Chips Ahoy! (54.75× the country average).

Demographically, the Nabisco audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nabisco fan in United States is balanced, around 33.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Chips Ahoy!.

Category: Food & Beverages · Type: Brand · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nabisco profile in United States.

Audience size
496K
in United States
Gender
53.9%♀
46.1% male
Age
33.1
average years
Country rank
#36843
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Nabisco

53.9% are female, 46.1% are male, average age 33.1.

Fig. 02

Gender split

53.9%
Female
46.1%
Male
Demographic split for Nabisco audience in United States
MetricValue
Female53.9%
Male46.1%
Average age33.1
Estimated audience size495,801
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Nabisco audience in United States
Age bracketShare%
16-1935%
20-2923%
30-3919%
40-4913%
50+11%
Fig. 04

Worldwide distribution

55.5%

of the worldwide Nabisco audience comes from United States.

Worldwide audience distribution share by country for Nabisco
CountryShare
United States55.5%
Canada8.0%
United Kingdom6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nabisco audience in United States is strongest.

Fig. 05

Top regions by affinity

Nabisco customers by region in United States
#RegionReachAffinity×
01Illinois~30K1.89×
02Virginia~20K1.46×
03New Jersey~20K1.32×
04New York~30K1.20×
05Pennsylvania~20K1.19×
06Oregon~7K1.15×
07Massachusetts~10K1.14×
08Alabama~8K1.12×
09Georgia~20K1.11×
10Michigan~10K1.11×
11North Carolina~20K1.10×
12Louisiana~7K1.08×
13South Carolina~8K1.07×
14Washington~10K1.06×
15New Hampshire~2K1.06×
16Connecticut~5K1.05×
17Rhode Island~2K1.05×
18Maryland~9K1.04×
19Ohio~20K1.03×
20Indiana~9K1.03×
21Arkansas~4K1.02×
22Missouri~8K0.99×
23Mississippi~4K0.99×
24Washington, District of Columbia~1K0.99×
25Maine~2K0.98×
26Delaware~1K0.98×
27Vermont<1K0.98×
28Kentucky~6K0.97×
29Tennessee~10K0.96×
30Minnesota~7K0.96×
31Alaska~1K0.96×
32Kansas~4K0.95×
33Wisconsin~7K0.94×
34Texas~40K0.93×
35Iowa~4K0.93×
36West Virginia~2K0.93×
37Montana~1K0.93×
38North Dakota<1K0.93×
39Florida~30K0.92×
40Oklahoma~5K0.92×
41Idaho~2K0.92×
42Utah~4K0.91×
43Nebraska~2K0.88×
44Hawaii~2K0.88×
45South Dakota~1K0.87×
46California~50K0.85×
47Nevada~4K0.83×
48Arizona~8K0.82×
49Colorado~6K0.81×
50New Mexico~2K0.79×
Fig. 06

Affinity by region

Affinity by region — Nabisco, United States
0.79×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nabisco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nabisco audience
#·InterestCategoryAffinity×
01Chips Ahoy!Food & Beverages54.75×
02PanteraMusic & Radio27.19×
03InboxDollarsBusiness & Career18.09×
04Tate ModernArts & Culture14.92×
05Volunteer fire departmentHealth8.25×
06Bargain HuntersShopping6.39×
07MosquitoPets & Animals5.49×
08Pedro PascalMovies & TV5.08×
09Ice creamFood & Beverages4.72×
10Chocolate cakeFood & Beverages4.72×
117-ElevenShopping4.43×
12SnackingFood & Beverages3.11×
13Pizza HutFood & Beverages2.88×
14Fast food restaurantsFood & Beverages2.72×
15Domino's PizzaFood & Beverages2.61×
16AldiShopping2.44×
17CVS PharmacyShopping2.36×
18Italian cuisineFood & Beverages2.17×
19WalgreensShopping2.07×
20SubwayFood & Beverages2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nabisco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nabisco audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.64×
IndulgenceJOY1.58×
Family OrientationCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nabisco audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.71×
Risk AppetiteTHRILL0.75×
TravellingTHRILL0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Nabisco's target market in United States?

Nabisco's target market in United States covers an estimated 495,801 people, concentrated in California and Texas.

02

What is the gender split and age of Nabisco customers?

53.9% of the Nabisco audience are female, 46.1% are male, with an average age of 33.1 years.

03

Which brands do Nabisco fans like most?

Nabisco fans show strongest brand affinity for Chips Ahoy! (54.75×), Pantera (27.19×), and Ice cream (4.72×) over the country average.

04

Where do Nabisco fans live in United States?

Nabisco fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Nabisco fans also like?

Beyond Nabisco itself, the audience over-indexes on Pantera (27.19×), Ice cream (4.72×), 7-Eleven (4.43×), and Tate Modern (14.92×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Nabisco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nabisco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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