Rascasse Audience Intelligence

Welch's Fruit Snacks Target Market in United States

Welch's Fruit Snacks has an estimated audience of 492K people in United States.

#4255among brands in United States#2054in Food & Beverages

The average Welch's Fruit Snacks fan in United States is 33.1 years old, balanced, and lives primarily in California.

Most fans live in California, Texas, New York.

Top affinities include Kamen Rider Kuuga, Macross Zero, Oporto (restaurant), with strongest over-indexing on Kamen Rider Kuuga (826.94× the country average).

Demographically, the Welch's Fruit Snacks audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Luxury Orientation, Individualism.

The typical Welch's Fruit Snacks fan in United States is balanced, around 33.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Kamen Rider Kuuga.

Category: Food & Beverages · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
492K
in United States
Gender
49.7%♀
50.3% male
Age
33.1
average years
Country rank
#38495
among all objects in United States
Fig. 01

Search interest · 12-month trend

+47%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Welch's Fruit Snacks

49.7% are female, 50.3% are male, average age 33.1.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Welch's Fruit Snacks audience in United States
MetricValue
Female49.7%
Male50.3%
Average age33.1
Estimated audience size492K
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Welch's Fruit Snacks audience in United States
Age bracketShare%
16-2430%
25-3426%
35-4426%
45-5416%
55+2%
Fig. 04

Worldwide distribution

68.9%

of the worldwide Welch's Fruit Snacks audience comes from United States.

Worldwide audience distribution share by country for Welch's Fruit Snacks
CountryShare
United States68.9%
Canada8.3%
United Kingdom2.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Welch's Fruit Snacks customers by region in United States
#RegionReachAffinity×
01New Jersey~20K1.28×
02Georgia~20K1.25×
03Maryland~10K1.22×
04Pennsylvania~20K1.18×
05Delaware~2K1.15×
06Texas~40K1.14×
07Iowa~5K1.13×
08Louisiana~8K1.12×
09Connecticut~6K1.12×
10Utah~5K1.12×
11Virginia~10K1.11×
12New York~30K1.09×
13North Carolina~20K1.08×
14Massachusetts~10K1.08×
15Wisconsin~9K1.08×
16Nebraska~3K1.08×
17Michigan~20K1.07×
18Missouri~10K1.06×
19Alabama~8K1.06×
20Kansas~5K1.06×
21Illinois~20K1.05×
22Minnesota~9K1.05×
23South Carolina~8K1.05×
24Mississippi~5K1.05×
25Ohio~20K1.03×
26Indiana~10K1.03×
27North Dakota~1K1.03×
28California~60K1.00×
29Rhode Island~2K0.99×
30Washington~10K0.95×
31Kentucky~6K0.95×
32South Dakota~1K0.95×
33Hawaii~2K0.94×
34Washington, District of Columbia<1K0.94×
35Vermont<1K0.94×
36Oklahoma~5K0.93×
37Nevada~4K0.93×
38Maine~2K0.93×
39New Hampshire~2K0.93×
40Alaska<1K0.93×
41Arkansas~4K0.92×
42Arizona~10K0.90×
43Tennessee~10K0.90×
44Idaho~2K0.90×
45Oregon~6K0.88×
46West Virginia~2K0.88×
47Montana~1K0.88×
48Florida~30K0.87×
49New Mexico~3K0.83×
50Colorado~7K0.81×
Fig. 06

Affinity by region

Affinity by region — Welch's Fruit Snacks, United States
0.81×1.00×1.28×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Welch's Fruit Snacks audience vs. the country average
#·InterestCategoryAffinity×
01Kamen Rider KuugaMovies & TV826.94×
02Macross ZeroMovies & TV629.80×
03Oporto (restaurant)Food & Beverages312.28×
04Capri SunFood & Beverages229.28×
05Mott'sFood & Beverages202.06×
06Connecting ThreadsShopping106.10×
07Shipwreck BeadsBrand93.65×
08Paleoaholic - Eat Real FoodTopic85.55×
09Fire Mountain Gems and BeadsBrand85.43×
10Kaplan NCLEX® PrepTopic80.08×
11Fruit by the FootFood & Beverages78.19×
12EdekaShopping72.09×
13NCLEX MasteryTopic68.99×
14Ocean SprayBusiness & Career61.72×
15Apple juiceFood & Beverages49.20×
16Welch'sFood & Beverages46.93×
17Schlager musicMusic & Radio45.61×
18Colgate Raiders footballSports20.00×
19Drive-inBusiness & Career20.00×
20Apple cider vinegarFood & Beverages16.80×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Welch's Fruit Snacks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Welch's Fruit Snacks audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.32×
IndividualismJOY1.70×
MindfulnessBALANCE1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Welch's Fruit Snacks audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.79×
CreativityOPEN0.82×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Food & Beverages audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Welch's Fruit Snacks over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/welchs-fruit-snacks-48899” · Methodology