Welch's Fruit Snacks Audience in United States

Welch's Fruit Snacks logo

Welch's Fruit Snacks has an estimated audience of 317,559 people in United States. 49.7% are female, 50.3% are male, average age 32.5. Top regions: California, Texas, New York. Top brand affinities: Kamen Rider Kuuga, Capri Sun, Macross Zero, Connecting Threads, Oporto (restaurant).

The average Welch's Fruit Snacks fan in United States is 32.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Kamen Rider Kuuga, Capri Sun, Macross Zero, with strongest over-indexing on Kamen Rider Kuuga (826.94× the country average). Demographically, the Welch's Fruit Snacks audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Quality Awareness, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Welch's Fruit Snacks fans

Demographic split for Welch's Fruit Snacks audience in United States
MetricValue
Female49.7%
Male50.3%
Average age32.5
Estimated audience size317,559

Audience persona

The typical Welch's Fruit Snacks fan in United States is balanced, around 32.5 years old, with strong Quality Awareness tendencies and a notable affinity for Kamen Rider Kuuga.

Top regions in United States

Top regions ranked by reach for Welch's Fruit Snacks in United States
RegionReachAffinity
California35,3391.01×
Texas33,4081.22×
New York21,5641.22×
Florida20,2120.94×
Pennsylvania12,8021.2×
Georgia12,1861.25×
Illinois11,4741.08×
New Jersey11,0721.37×
North Carolina10,5301.1×
Ohio10,3381.06×
Michigan9,3631.13×
Virginia9,2431.19×
Massachusetts7,4191.19×
Maryland6,9991.28×
Washington6,7731.06×
Indiana6,1211.06×
Tennessee5,8630.92×
Arizona5,7070.88×
Missouri5,3531.05×
Wisconsin5,1021.07×
South Carolina5,1011.07×
Minnesota4,8531.07×
Alabama4,5941.04×
Louisiana4,4531.09×
Colorado4,0650.81×
Connecticut3,8721.22×
Kentucky3,5470.89×
Oregon3,3650.92×
Iowa3,0711.17×
Utah3,0701.08×
Nevada3,0350.99×
Oklahoma3,0100.85×
Mississippi2,8521.09×
Kansas2,6061.04×
Arkansas2,3140.88×
Nebraska1,6801.05×
Idaho1,2940.81×
New Hampshire1,1220.9×
New Mexico1,1010.69×
Hawaii1,0980.8×
West Virginia1,0600.72×
Delaware1,0541.2×
Rhode Island9980.99×
Maine9750.86×
Washington, District of Columbia8860.93×
South Dakota6520.89×
North Dakota5940.91×
Montana5500.62×
Alaska5150.76×
Vermont4190.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Welch's Fruit Snacks audience
BrandAffinityCategory
Kamen Rider Kuuga826.94×Movies & TV
Capri Sun229.28×Food & Beverages
Macross Zero629.8×Movies & TV
Connecting Threads106.1×Shopping
Oporto (restaurant)312.28×Food & Beverages
Apple juice49.2×Food & Beverages
Kaplan NCLEX® Prep80.08×
Schlager music45.61×Music & Radio
Apple cider vinegar16.8×Food & Beverages
Paleoaholic - Eat Real Food85.55×
Ocean Spray61.72×Business & Career
NCLEX Mastery68.99×
Shipwreck Beads93.65×
Drive-in20×Business & Career
Fruit by the Foot78.19×Food & Beverages
Edeka72.09×Shopping
Fire Mountain Gems and Beads85.43×
Hancock's of Paducah63.79×Shopping
Sweet Frog20×Food & Beverages
Manhattan4.31×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Welch's Fruit Snacks audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
IndulgenceJOY1.73
Community OrientationOPEN1.41
Urban LifestyleOPEN1.35
Family OrientationCONSERVATISM1.34
Price SensitivityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Welch's Fruit Snacks
CountryShare
United States69.2%
Canada7.8%
Japan4.1%

See Welch's Fruit Snacks audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Welch's Fruit Snacks have in United States?

Welch's Fruit Snacks has an estimated audience of 317,559 people in United States, concentrated in California and Texas.

What is the gender split and age of Welch's Fruit Snacks fans?

49.7% of Welch's Fruit Snacks fans are female, 50.3% are male, with an average age of 32.5 years.

Which brands do Welch's Fruit Snacks fans like most?

Welch's Fruit Snacks fans show strongest brand affinity for Kamen Rider Kuuga (826.94×), Capri Sun (229.28×), and Macross Zero (629.8×) over the country average.

Where do Welch's Fruit Snacks fans live in United States?

Welch's Fruit Snacks fans in United States are most concentrated in California (reach 35,339), Texas (reach 33,408), and New York (reach 21,564). These three regions account for the largest share of the active audience.

What other brands do Welch's Fruit Snacks fans also like?

Beyond Welch's Fruit Snacks itself, the audience over-indexes on Capri Sun (229.28×), Macross Zero (629.8×), Connecting Threads (106.1×), and Oporto (restaurant) (312.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Welch's Fruit Snacks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.