Rascasse Audience Intelligence

ShopRite (United States) Target Market in United States

A data profile of the people who buy, follow and care about ShopRite (United States) in United States — modelled from more than twelve digital signal sources. ShopRite (United States) has an estimated audience of 8,360,881 people in United States.

#428among Brand in United States#326in Food & Beverages

The average ShopRite (United States) fan in United States is 42.0 years old, more female, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Pennsylvania.

Top brand affinities include Acme Markets, Stop & Shop, Food Lion, with strongest over-indexing on Acme Markets (27.53× the country average).

Demographically, the ShopRite (United States) audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical ShopRite (United States) fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Acme Markets.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ShopRite (United States) profile in United States.

Audience size
8.4M
in United States
Gender
64.5%♀
35.5% male
Age
42.0
average years
Country rank
#4236
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ShopRite (United States)

64.5% are female, 35.5% are male, average age 42.0.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for ShopRite (United States) audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.0
Estimated audience size8,360,881
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the ShopRite (United States) audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3917%
40-4922%
50+28%
Fig. 04

Worldwide distribution

79.2%

of the worldwide ShopRite (United States) audience comes from United States.

Worldwide audience distribution share by country for ShopRite (United States)
CountryShare
United States79.2%
South Africa16.3%
Brazil0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ShopRite (United States) audience in United States is strongest.

Fig. 05

Top regions by affinity

ShopRite (United States) customers by region in United States
#RegionReachAffinity×
01New Jersey~4M19.62×
02Connecticut~800K9.56×
03Delaware~200K7.76×
04New York~2.5M4.92×
05Pennsylvania~1.5M4.49×
06Maryland~200K1.56×
07North Dakota~9K0.52×
08Wyoming~6K0.50×
09Alaska~9K0.49×
10South Dakota~9K0.46×
11Montana~10K0.43×
12Washington, District of Columbia~9K0.37×
13Rhode Island~10K0.36×
14Idaho~10K0.32×
15Massachusetts~50K0.29×
16Nebraska~10K0.26×
17New Mexico~10K0.26×
18Louisiana~30K0.24×
19Hawaii~8K0.22×
20Mississippi~10K0.19×
21Iowa~10K0.17×
22Arkansas~10K0.17×
23West Virginia~7K0.17×
24New Hampshire~6K0.17×
25Maine~5K0.17×
26Virginia~30K0.16×
27Oklahoma~20K0.16×
28Utah~10K0.16×
29Kansas~10K0.16×
30Nevada~9K0.12×
31North Carolina~30K0.11×
32South Carolina~10K0.11×
33Oregon~10K0.11×
34Florida~50K0.10×
35Missouri~10K0.10×
36Wisconsin~10K0.10×
37Alabama~10K0.10×
38Kentucky~10K0.10×
39Georgia~20K0.09×
40Minnesota~10K0.09×
41Tennessee~10K0.08×
42Arizona~10K0.08×
43Indiana~10K0.08×
44Colorado~10K0.08×
45Ohio~20K0.07×
46Michigan~20K0.07×
47Washington~10K0.07×
48Illinois~20K0.06×
49Texas~30K0.05×
50California~40K0.04×
Fig. 06

Affinity by region

Affinity by region — ShopRite (United States), United States
0.04×1.00×19.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ShopRite (United States) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ShopRite (United States) audience
#·InterestCategoryAffinity×
01Acme MarketsShopping27.53×
02E.LeclercShopping26.56×
03Stop & ShopShopping19.00×
04Harvey'sFood & Beverages17.45×
05Giant EagleShopping12.47×
06King SoopersShopping11.09×
07Stater Bros.Shopping10.92×
08VonsShopping10.69×
09Food LionShopping9.91×
10Harris TeeterShopping8.20×
11RalphsShopping8.02×
12Philadelphia PhilliesSports6.17×
13WegmansShopping6.11×
14AlbertsonsShopping5.62×
15Wawa Inc.Shopping3.52×
16MeijerShopping3.36×
17PublixShopping3.23×
18Planet FitnessSports2.44×
19Taco BellFood & Beverages2.34×
20AldiShopping2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ShopRite (United States) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ShopRite (United States) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.75×
IndulgenceJOY1.47×
Price SensitivityPREMIUM1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ShopRite (United States) audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.79×
Risk AppetiteTHRILL0.80×
ExtroversionTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ShopRite (United States)'s target market in United States?

ShopRite (United States)'s target market in United States covers an estimated 8,360,881 people, concentrated in New Jersey and New York.

02

What is the gender split and age of ShopRite (United States) customers?

64.5% of the ShopRite (United States) audience are female, 35.5% are male, with an average age of 42.0 years.

03

Which brands do ShopRite (United States) fans like most?

ShopRite (United States) fans show strongest brand affinity for Acme Markets (27.53×), Stop & Shop (19×), and Food Lion (9.91×) over the country average.

04

Where do ShopRite (United States) fans live in United States?

ShopRite (United States) fans in United States are most concentrated in New Jersey (reach ~4M), New York (reach ~2.5M), and Pennsylvania (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do ShopRite (United States) fans also like?

Beyond ShopRite (United States) itself, the audience over-indexes on Stop & Shop (19×), Food Lion (9.91×), King Soopers (11.09×), and Vons (10.69×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for ShopRite (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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