ShopRite (United States) Audience in United States

ShopRite (United States) logo

ShopRite (United States) has an estimated audience of 8,408,197 people in United States. 64.5% are female, 35.5% are male, average age 42.0. Top regions: New Jersey, New York, Pennsylvania. Top brand affinities: The Other Woman (2009 film), Dyango, Nebraska Cornhuskers football, Jesse Plemons, Google Analytics.

The average ShopRite (United States) fan in United States is 42.0 years old, more female, and lives primarily in New Jersey. The audience is concentrated in New Jersey, New York, Pennsylvania. Top brand affinities include The Other Woman (2009 film), Dyango, Nebraska Cornhuskers football, with strongest over-indexing on The Other Woman (2009 film) (13× the country average). Demographically, the ShopRite (United States) audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of ShopRite (United States) fans

Demographic split for ShopRite (United States) audience in United States
MetricValue
Female64.5%
Male35.5%
Average age42.0
Estimated audience size8,408,197

Audience persona

The typical ShopRite (United States) fan in United States is more female, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for The Other Woman (2009 film).

Top regions in United States

Top regions ranked by reach for ShopRite (United States) in United States
RegionReachAffinity
New Jersey4,212,97419.7×
New York2,387,5895.08×
Pennsylvania1,284,7354.54×
Connecticut808,0969.58×
Maryland222,0671.54×
Delaware173,6827.49×
Florida51,3410.09×
Massachusetts50,8610.31×
California35,0800.04×
Virginia32,6130.16×
Texas27,9350.04×
North Carolina24,3360.1×
Louisiana23,5960.22×
Georgia21,2420.08×
Ohio14,6070.06×
Michigan11,4120.05×
South Carolina11,2140.09×
Illinois10,4290.04×
Rhode Island9,4780.35×
Washington, District of Columbia8,8480.35×
Indiana8,2870.05×
Tennessee7,5460.04×
Kentucky5,3170.05×
Arizona5,2220.03×
Washington5,1640.03×
Colorado4,2880.03×
Alabama3,8580.03×
Missouri3,7900.03×
New Hampshire3,5650.11×
Wisconsin3,3030.03×
Minnesota3,1350.03×
West Virginia3,0730.08×
Maine2,9070.1×
Oregon2,5770.03×
Nevada2,5110.03×
Arkansas1,9570.03×
Kansas1,9080.03×
Oklahoma1,9070.02×
Vermont1,8620.13×
Mississippi1,7960.03×
Utah1,5510.02×
Iowa1,4940.02×
Hawaii8080.02×
New Mexico8040.02×
Nebraska7860.02×
Idaho5910.01×
Montana3600.02×
South Dakota3330.02×
Alaska2990.02×
North Dakota2570.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for ShopRite (United States) audience
BrandAffinityCategory
The Other Woman (2009 film)13×Movies & TV
Dyango46.67×Music & Radio
Nebraska Cornhuskers football3.88×Sports
Jesse Plemons3.5×Movies & TV
Google Analytics4.38×Internet & Social Media
Jaws4.1×Movies & TV
Pillow1.58×Home & Garden
Queens College, City University of New York5.31×Business & Career
Jingoism1.54×Politics & Society
Google Wallet4.44×Technology & Electronics
Urban horticulture2.04×Home & Garden
Mothercare1.65×Kids & Family
Voltron: Legendary Defender8.01×Movies & TV
Keeper (password manager)2.93×Technology & Electronics
Colorado River2.97×Travel & Leisure
Crust punk8.52×Music & Radio
Home staging2.28×Home & Garden
South Asian cuisine3.74×Food & Beverages
Grammarly1.96×Business & Career
Corona (band)2.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by ShopRite (United States) audience
TraitClusterScore
Family OrientationCONSERVATISM1.83
IndulgenceJOY1.41
Healthy LifestyleBALANCE1.36
Price SensitivityPREMIUM1.3
TravellingTHRILL1.25
Convenience OrientationPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for ShopRite (United States)
CountryShare
United States79.6%
South Africa16.2%
Brazil0.7%

See ShopRite (United States) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does ShopRite (United States) have in United States?

ShopRite (United States) has an estimated audience of 8,408,197 people in United States, concentrated in New Jersey and New York.

What is the gender split and age of ShopRite (United States) fans?

64.5% of ShopRite (United States) fans are female, 35.5% are male, with an average age of 42.0 years.

Which brands do ShopRite (United States) fans like most?

ShopRite (United States) fans show strongest brand affinity for The Other Woman (2009 film) (13×), Dyango (46.67×), and Nebraska Cornhuskers football (3.88×) over the country average.

Where do ShopRite (United States) fans live in United States?

ShopRite (United States) fans in United States are most concentrated in New Jersey (reach 4,212,974), New York (reach 2,387,589), and Pennsylvania (reach 1,284,735). These three regions account for the largest share of the active audience.

What other brands do ShopRite (United States) fans also like?

Beyond ShopRite (United States) itself, the audience over-indexes on Dyango (46.67×), Nebraska Cornhuskers football (3.88×), Jesse Plemons (3.5×), and Google Analytics (4.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for ShopRite (United States). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.