Rascasse Audience Intelligence

Stater Bros. Target Market in United States

A data profile of the people who buy, follow and care about Stater Bros. in United States — modelled from more than twelve digital signal sources. Stater Bros. has an estimated audience of 2,291,923 people in United States.

#39among Supermarket in United States#1283among Brand in United States#236in Shopping

The average Stater Bros. fan in United States is 42.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Smart & Final, Vons, Ralphs, with strongest over-indexing on Smart & Final (112.16× the country average).

Demographically, the Stater Bros. audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Tradition, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Stater Bros. fan in United States is more female, around 42.9 years old, with strong Tradition tendencies and a notable affinity for Smart & Final.

Category: Shopping · Type: Brand · Subtype: Supermarket

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stater Bros. profile in United States.

Audience size
2.3M
in United States
Gender
58.1%♀
41.9% male
Age
42.9
average years
Country rank
#12763
Brand in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Stater Bros.

58.1% are female, 41.9% are male, average age 42.9.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Stater Bros. audience in United States
MetricValue
Female58.1%
Male41.9%
Average age42.9
Estimated audience size2,291,923
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Stater Bros. audience in United States
Age bracketShare%
16-1916%
20-2914%
30-3916%
40-4921%
50+32%
Fig. 04

Worldwide distribution

97.0%

of the worldwide Stater Bros. audience comes from United States.

Worldwide audience distribution share by country for Stater Bros.
CountryShare
United States97.0%
United Kingdom0.7%
Canada0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stater Bros. audience in United States is strongest.

Fig. 05

Top regions by affinity

Stater Bros. customers by region in United States
#RegionReachAffinity×
01California~1.5M41.71×
02Nevada~30K1.28×
03Alaska~4K0.88×
04Vermont~3K0.81×
05North Dakota~4K0.79×
06Rhode Island~6K0.78×
07Delaware~5K0.77×
08Maine~6K0.75×
09New Hampshire~6K0.72×
10West Virginia~7K0.70×
11South Dakota~4K0.68×
12Montana~4K0.64×
13Oregon~20K0.62×
14Mississippi~10K0.61×
15Idaho~7K0.59×
16Nebraska~7K0.58×
17Arizona~20K0.53×
18Hawaii~5K0.53×
19Washington~20K0.52×
20Washington, District of Columbia~4K0.52×
21New Mexico~6K0.50×
22Connecticut~10K0.49×
23Iowa~9K0.49×
24Arkansas~9K0.47×
25Kansas~8K0.47×
26Louisiana~10K0.44×
27Alabama~10K0.43×
28Kentucky~10K0.42×
29Oklahoma~10K0.42×
30Utah~8K0.40×
31South Carolina~10K0.38×
32Wisconsin~10K0.38×
33Indiana~10K0.34×
34Missouri~10K0.34×
35Minnesota~10K0.34×
36Maryland~10K0.33×
37Colorado~10K0.32×
38Massachusetts~10K0.31×
39Tennessee~10K0.30×
40Michigan~20K0.28×
41New Jersey~20K0.27×
42Virginia~10K0.26×
43Texas~50K0.24×
44Pennsylvania~20K0.24×
45Ohio~20K0.24×
46Georgia~20K0.24×
47North Carolina~20K0.24×
48Illinois~20K0.23×
49New York~20K0.19×
50Florida~30K0.18×
Fig. 06

Affinity by region

Affinity by region — Stater Bros., United States
0.18×1.00×41.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stater Bros. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stater Bros. audience
#·InterestCategoryAffinity×
01Smart & FinalShopping112.16×
02VonsShopping35.74×
03Blue ApronShopping35.14×
04Food 4 LessShopping30.88×
05RalphsShopping26.06×
06DeMoulas Market BasketBusiness & Career24.07×
07King SoopersShopping22.21×
08WinCo FoodsFood & Beverages13.61×
09The OutsidersMovies & TV11.13×
10ShopRite (United States)Food & Beverages10.92×
11Stop & ShopShopping10.69×
12Acme MarketsShopping10.42×
13Giant EagleShopping9.99×
14Fred MeyerShopping9.97×
15Food LionShopping9.72×
16AlbertsonsShopping8.18×
17MeijerShopping5.01×
18Circle KShopping3.83×
19KrogerFood & Beverages2.30×
20Dollar GeneralShopping2.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stater Bros. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stater Bros. audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.52×
Urban LifestyleOPEN1.42×
Quality AwarenessPREMIUM1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stater Bros. audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.91×
Risk AppetiteTHRILL0.96×
Early Adopter MentalityPOWER0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Stater Bros.'s target market in United States?

Stater Bros.'s target market in United States covers an estimated 2,291,923 people, concentrated in California and Texas.

02

What is the gender split and age of Stater Bros. customers?

58.1% of the Stater Bros. audience are female, 41.9% are male, with an average age of 42.9 years.

03

Which brands do Stater Bros. fans like most?

Stater Bros. fans show strongest brand affinity for Smart & Final (112.16×), Vons (35.74×), and Ralphs (26.06×) over the country average.

04

Where do Stater Bros. fans live in United States?

Stater Bros. fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~50K), and Nevada (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Stater Bros. fans also like?

Beyond Stater Bros. itself, the audience over-indexes on Vons (35.74×), Ralphs (26.06×), DeMoulas Market Basket (24.07×), and Food 4 Less (30.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Supermarket audiences in United States

See Stater Bros. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Stater Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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