Stater Bros. Audience in United States

Stater Bros. logo

Stater Bros. has an estimated audience of 2,240,931 people in United States. 58.1% are female, 41.9% are male, average age 42.9. Top regions: California, Texas, Nevada. Top brand affinities: Smart & Final, Vons, Ralphs, DeMoulas Market Basket, Food 4 Less.

The average Stater Bros. fan in United States is 42.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Smart & Final, Vons, Ralphs, with strongest over-indexing on Smart & Final (112.16× the country average). Demographically, the Stater Bros. audience skews more female with an average age of 42.9, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Supermarket

Demographics of Stater Bros. fans

Demographic split for Stater Bros. audience in United States
MetricValue
Female58.1%
Male41.9%
Average age42.9
Estimated audience size2,240,931

Audience persona

The typical Stater Bros. fan in United States is more female, around 42.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Smart & Final.

Top regions in United States

Top regions ranked by reach for Stater Bros. in United States
RegionReachAffinity
California1,680,69942.55×
Texas39,9310.21×
Nevada26,5841.23×
Washington21,1020.47×
Arizona20,7920.45×
Florida15,4080.1×
Oregon15,0840.59×
New York13,2620.11×
Illinois12,2530.16×
Georgia8,4900.12×
Ohio7,8410.11×
Virginia7,8170.14×
Colorado7,5240.21×
North Carolina6,7810.1×
Tennessee6,5510.15×
Pennsylvania5,9800.08×
Idaho5,3230.47×
Michigan4,8600.08×
Utah4,6190.23×
New Jersey4,4860.08×
Missouri4,1270.11×
Indiana3,6600.09×
Minnesota3,5130.11×
Massachusetts3,4550.08×
Oklahoma3,4220.14×
Maryland3,1660.08×
Arkansas3,1500.17×
Kentucky2,9390.1×
South Carolina2,9150.09×
Wisconsin2,9050.09×
Hawaii2,8690.3×
Louisiana2,5150.09×
New Mexico2,3730.21×
Alabama2,1640.07×
Kansas2,1300.12×
Iowa1,7110.09×
Connecticut1,3580.06×
Washington, District of Columbia1,3080.19×
Mississippi1,2180.07×
Nebraska1,0500.09×
Montana9260.15×
South Dakota7870.15×
West Virginia7100.07×
New Hampshire5600.06×
Alaska5310.11×
Wyoming4300.13×
Maine4230.05×
Delaware3790.06×
North Dakota3710.08×
Rhode Island3530.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stater Bros. audience
BrandAffinityCategory
Smart & Final112.16×Shopping
Vons35.74×Shopping
Ralphs26.06×Shopping
DeMoulas Market Basket24.07×Business & Career
Food 4 Less30.88×Shopping
King Soopers22.21×Shopping
Blue Apron35.14×Shopping
Food Lion9.72×Shopping
WinCo Foods13.61×Food & Beverages
Fred Meyer9.97×Shopping
ShopRite (United States)10.92×Food & Beverages
Stop & Shop10.69×Shopping
Albertsons8.18×Shopping
Meijer5.01×Shopping
The Outsiders11.13×Movies & TV
Giant Eagle9.99×Shopping
Acme Markets10.42×Shopping
Circle K3.83×Shopping
Dollar General2.11×Shopping
Kroger2.3×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stater Bros. audience
TraitClusterScore
Price SensitivityPREMIUM1.83
Luxury OrientationPREMIUM1.69
IndulgenceJOY1.46
Healthy LifestyleBALANCE1.24
Community OrientationOPEN1.21
Urban LifestyleOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Stater Bros.
CountryShare
United States97.0%
United Kingdom0.7%
Canada0.5%

See Stater Bros. audiences in other countries

More Supermarket audiences in United States

Frequently asked questions

How many fans does Stater Bros. have in United States?

Stater Bros. has an estimated audience of 2,240,931 people in United States, concentrated in California and Texas.

What is the gender split and age of Stater Bros. fans?

58.1% of Stater Bros. fans are female, 41.9% are male, with an average age of 42.9 years.

Which brands do Stater Bros. fans like most?

Stater Bros. fans show strongest brand affinity for Smart & Final (112.16×), Vons (35.74×), and Ralphs (26.06×) over the country average.

Where do Stater Bros. fans live in United States?

Stater Bros. fans in United States are most concentrated in California (reach 1,680,699), Texas (reach 39,931), and Nevada (reach 26,584). These three regions account for the largest share of the active audience.

What other brands do Stater Bros. fans also like?

Beyond Stater Bros. itself, the audience over-indexes on Vons (35.74×), Ralphs (26.06×), DeMoulas Market Basket (24.07×), and Food 4 Less (30.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stater Bros.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.