DeMoulas Market Basket Audience in United States

DeMoulas Market Basket logo

DeMoulas Market Basket has an estimated audience of 6,866,010 people in United States. 74.7% are female, 25.3% are male, average age 45.1. Top regions: Massachusetts, New Hampshire, Rhode Island. Top brand affinities: Alaska, Bell Helmets, Jerry Savelle, The Other Woman (2009 film), The Halal Guys.

The average DeMoulas Market Basket fan in United States is 45.1 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Rhode Island. Top brand affinities include Alaska, Bell Helmets, Jerry Savelle, with strongest over-indexing on Alaska (17.78× the country average). Demographically, the DeMoulas Market Basket audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of DeMoulas Market Basket fans

Demographic split for DeMoulas Market Basket audience in United States
MetricValue
Female74.7%
Male25.3%
Average age45.1
Estimated audience size6,866,010

Audience persona

The typical DeMoulas Market Basket fan in United States is more female, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for DeMoulas Market Basket in United States
RegionReachAffinity
Massachusetts1,858,64013.74×
New Hampshire489,03318.08×
Rhode Island202,0929.25×
Maine151,8736.18×
Texas83,9620.14×
Louisiana73,5740.83×
New York35,7320.09×
New Jersey31,5850.18×
Connecticut28,5860.42×
Pennsylvania25,0990.11×
Florida17,6820.04×
California14,1880.02×
Vermont11,9010.99×
Illinois11,8620.05×
North Carolina10,3690.05×
Virginia7,9080.05×
Ohio6,1030.03×
Georgia5,9550.03×
Michigan4,7750.03×
Maryland4,0000.03×
Tennessee3,4930.03×
South Carolina3,4450.03×
Missouri3,1210.03×
Washington2,9300.02×
Indiana2,7600.02×
Colorado2,4250.02×
Arizona2,2900.02×
Wisconsin2,1680.02×
Nebraska1,9230.06×
Kentucky1,8940.02×
Minnesota1,7040.02×
Mississippi1,5500.03×
Oregon1,4490.02×
Washington, District of Columbia1,4190.07×
Alabama1,3850.01×
Arkansas1,0850.02×
Oklahoma1,0160.01×
Nevada9990.02×
Iowa9680.02×
Utah9430.02×
West Virginia8330.03×
Kansas7580.01×
Hawaii6330.02×
Delaware5420.03×
Idaho4570.01×
Montana4150.02×
New Mexico3970.01×
Alaska2470.02×
North Dakota1410.01×
South Dakota1400.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeMoulas Market Basket audience
BrandAffinityCategory
Alaska17.78×Travel & Leisure
Bell Helmets45.67×Cars & Mobility
Jerry Savelle65.04×Literature
The Other Woman (2009 film)15.36×Movies & TV
The Halal Guys8.94×Food & Beverages
The Haunted13.63×Music & Radio
Universiti Malaysia Kelantan30.91×Business & Career
Nationality2.24×Politics & Society
Jesse Plemons3.42×Movies & TV
Sailor4.77×Travel & Leisure
Zahi Hawass15.75×Business & Career
Nebraska Cornhuskers football3.21×Sports
headspace8.1×Health
Google Home5.53×Technology & Electronics
Cherish (group)9.17×Music & Radio
TV Fanatic8.67×Movies & TV
Goop4.27×Internet & Social Media
El Hijo del Santo25.06×Sports
Historic site3.37×Arts & Culture
Grinch3.03×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeMoulas Market Basket audience
TraitClusterScore
Luxury OrientationPREMIUM2.15
Community OrientationOPEN1.85
Risk AppetiteTHRILL1.64
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.31
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for DeMoulas Market Basket
CountryShare
United States98.4%
Canada0.2%
Australia0.2%

See DeMoulas Market Basket audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does DeMoulas Market Basket have in United States?

DeMoulas Market Basket has an estimated audience of 6,866,010 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of DeMoulas Market Basket fans?

74.7% of DeMoulas Market Basket fans are female, 25.3% are male, with an average age of 45.1 years.

Which brands do DeMoulas Market Basket fans like most?

DeMoulas Market Basket fans show strongest brand affinity for Alaska (17.78×), Bell Helmets (45.67×), and Jerry Savelle (65.04×) over the country average.

Where do DeMoulas Market Basket fans live in United States?

DeMoulas Market Basket fans in United States are most concentrated in Massachusetts (reach 1,858,640), New Hampshire (reach 489,033), and Rhode Island (reach 202,092). These three regions account for the largest share of the active audience.

What other brands do DeMoulas Market Basket fans also like?

Beyond DeMoulas Market Basket itself, the audience over-indexes on Bell Helmets (45.67×), Jerry Savelle (65.04×), The Other Woman (2009 film) (15.36×), and The Halal Guys (8.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeMoulas Market Basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.