DeMoulas Market Basket Audience in United States

DeMoulas Market Basket has an estimated audience of 6,866,010 people in United States. 74.7% are female, 25.3% are male, average age 45.1. Top regions: Massachusetts, New Hampshire, Rhode Island. Top brand affinities: Cumberland Farms, Apple Store, King Soopers, Stop & Shop, Meijer.

The average DeMoulas Market Basket fan in United States is 45.1 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, New Hampshire, Rhode Island. Top brand affinities include Cumberland Farms, Apple Store, King Soopers, with strongest over-indexing on Cumberland Farms (196.98× the country average). Demographically, the DeMoulas Market Basket audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Luxury Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of DeMoulas Market Basket fans

Demographic split for DeMoulas Market Basket audience in United States
MetricValue
Female74.7%
Male25.3%
Average age45.1
Estimated audience size6,866,010

Audience persona

The typical DeMoulas Market Basket fan in United States is more female, around 45.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Cumberland Farms.

Top regions in United States

Top regions ranked by reach for DeMoulas Market Basket in United States
RegionReachAffinity
Massachusetts1,858,64013.74×
New Hampshire489,03318.08×
Rhode Island202,0929.25×
Maine151,8736.18×
Texas83,9620.14×
Louisiana73,5740.83×
New York35,7320.09×
New Jersey31,5850.18×
Connecticut28,5860.42×
Pennsylvania25,0990.11×
Florida17,6820.04×
California14,1880.02×
Vermont11,9010.99×
Illinois11,8620.05×
North Carolina10,3690.05×
Virginia7,9080.05×
Ohio6,1030.03×
Georgia5,9550.03×
Michigan4,7750.03×
Maryland4,0000.03×
Tennessee3,4930.03×
South Carolina3,4450.03×
Missouri3,1210.03×
Washington2,9300.02×
Indiana2,7600.02×
Colorado2,4250.02×
Arizona2,2900.02×
Wisconsin2,1680.02×
Nebraska1,9230.06×
Kentucky1,8940.02×
Minnesota1,7040.02×
Mississippi1,5500.03×
Oregon1,4490.02×
Washington, District of Columbia1,4190.07×
Alabama1,3850.01×
Arkansas1,0850.02×
Oklahoma1,0160.01×
Nevada9990.02×
Iowa9680.02×
Utah9430.02×
West Virginia8330.03×
Kansas7580.01×
Hawaii6330.02×
Delaware5420.03×
Idaho4570.01×
Montana4150.02×
New Mexico3970.01×
Alaska2470.02×
North Dakota1410.01×
South Dakota1400.01×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DeMoulas Market Basket audience
BrandAffinityCategory
Cumberland Farms196.98×Shopping
Apple Store22.8×Shopping
King Soopers31.46×Shopping
Stop & Shop24.68×Shopping
Meijer13.63×Shopping
Food Lion15.36×Shopping
Depop25.06×Fashion & Accessoires
Publix10.12×Shopping
Giant Eagle29.43×Shopping
Fred Meyer15.75×Shopping
Jewel-Osco20×Shopping
Capital One6.7×Business & Career
Google Maps6.28×Internet & Social Media
Circle K10.54×Shopping
Boston Bruins17.78×Sports
Kroger6.19×Food & Beverages
PSV Eindhoven49.5×Sports
Indeed.com5.54×Business & Career
Wegmans10.24×Shopping
Vons16.3×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DeMoulas Market Basket audience
TraitClusterScore
Luxury OrientationPREMIUM2.15
Community OrientationOPEN1.85
Risk AppetiteTHRILL1.64
Family OrientationCONSERVATISM1.32
Price SensitivityPREMIUM1.31
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for DeMoulas Market Basket
CountryShare
United States98.4%
Canada0.2%
Australia0.2%

See DeMoulas Market Basket audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does DeMoulas Market Basket have in United States?

DeMoulas Market Basket has an estimated audience of 6,866,010 people in United States, concentrated in Massachusetts and New Hampshire.

What is the gender split and age of DeMoulas Market Basket fans?

74.7% of DeMoulas Market Basket fans are female, 25.3% are male, with an average age of 45.1 years.

Which brands do DeMoulas Market Basket fans like most?

DeMoulas Market Basket fans show strongest brand affinity for Cumberland Farms (196.98×), Apple Store (22.8×), and King Soopers (31.46×) over the country average.

Where do DeMoulas Market Basket fans live in United States?

DeMoulas Market Basket fans in United States are most concentrated in Massachusetts (reach 1,858,640), New Hampshire (reach 489,033), and Rhode Island (reach 202,092). These three regions account for the largest share of the active audience.

What other brands do DeMoulas Market Basket fans also like?

Beyond DeMoulas Market Basket itself, the audience over-indexes on Apple Store (22.8×), King Soopers (31.46×), Stop & Shop (24.68×), and Meijer (13.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DeMoulas Market Basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.