Rascasse Audience Intelligence

DeMoulas Market Basket Target Market in United States

A data profile of the people who buy, follow and care about DeMoulas Market Basket in United States — modelled from more than twelve digital signal sources. DeMoulas Market Basket has an estimated audience of 6,927,164 people in United States.

#527among Brand in United States#475in Business & Career

The average DeMoulas Market Basket fan in United States is 45.1 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, New Hampshire, Rhode Island.

Top brand affinities include Cumberland Farms, King Soopers, Stop & Shop, with strongest over-indexing on Cumberland Farms (147.35× the country average).

Demographically, the DeMoulas Market Basket audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DeMoulas Market Basket fan in United States is more female, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Cumberland Farms.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DeMoulas Market Basket profile in United States.

Audience size
6.9M
in United States
Gender
74.7%♀
25.3% male
Age
45.1
average years
Country rank
#5067
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DeMoulas Market Basket

74.7% are female, 25.3% are male, average age 45.1.

Fig. 02

Gender split

74.7%
Female
25.3%
Male
Demographic split for DeMoulas Market Basket audience in United States
MetricValue
Female74.7%
Male25.3%
Average age45.1
Estimated audience size6,927,164
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the DeMoulas Market Basket audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3917%
40-4924%
50+36%
Fig. 04

Worldwide distribution

98.3%

of the worldwide DeMoulas Market Basket audience comes from United States.

Worldwide audience distribution share by country for DeMoulas Market Basket
CountryShare
United States98.3%
Canada0.2%
United Kingdom0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DeMoulas Market Basket audience in United States is strongest.

Fig. 05

Top regions by affinity

DeMoulas Market Basket customers by region in United States
#RegionReachAffinity×
01New Hampshire~500K19.60×
02Massachusetts~2M14.16×
03Rhode Island~200K8.66×
04Maine~100K5.67×
05Vermont~10K0.85×
06Louisiana~60K0.71×
07North Dakota~9K0.61×
08Wyoming~6K0.60×
09South Dakota~9K0.59×
10Alaska~7K0.45×
11Idaho~10K0.36×
12Connecticut~20K0.35×
13New Mexico~10K0.34×
14Hawaii~9K0.31×
15Montana~5K0.28×
16Kansas~10K0.26×
17Delaware~5K0.26×
18West Virginia~8K0.25×
19Arkansas~10K0.23×
20Oklahoma~20K0.22×
21Utah~10K0.21×
22Iowa~10K0.21×
23Nebraska~7K0.20×
24Nevada~10K0.19×
25New Jersey~30K0.17×
26Alabama~20K0.17×
27Mississippi~9K0.16×
28Oregon~10K0.15×
29Kentucky~10K0.14×
30Minnesota~10K0.12×
31Texas~70K0.11×
32Arizona~10K0.10×
33Indiana~10K0.10×
34Missouri~10K0.10×
35Wisconsin~10K0.10×
36Pennsylvania~20K0.09×
37Tennessee~10K0.09×
38Colorado~10K0.09×
39South Carolina~9K0.09×
40Maryland~9K0.08×
41New York~30K0.07×
42Washington~10K0.07×
43Illinois~10K0.06×
44North Carolina~10K0.06×
45Georgia~10K0.06×
46Ohio~10K0.06×
47Michigan~10K0.06×
48Virginia~10K0.06×
49Florida~20K0.04×
50California~20K0.03×
Fig. 06

Affinity by region

Affinity by region — DeMoulas Market Basket, United States
0.03×1.00×19.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DeMoulas Market Basket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DeMoulas Market Basket audience
#·InterestCategoryAffinity×
01Cumberland FarmsShopping147.35×
02Cub FoodsShopping42.39×
03King SoopersShopping41.13×
04Melrose PlaceMovies & TV39.96×
05Stop & ShopShopping36.07×
06Giant EagleShopping35.22×
07U.S. CellularTechnology & Electronics27.64×
08Piggly WigglyFood & Beverages24.71×
09Stater Bros.Shopping24.07×
10VonsShopping20.24×
11Jewel-OscoShopping20.00×
12Boston BruinsSports16.21×
13Food LionShopping15.16×
14WinCo FoodsFood & Beverages14.35×
15Fred MeyerShopping12.53×
16Harris TeeterShopping12.21×
17RalphsShopping10.12×
18MeijerShopping8.62×
19QVCMovies & TV7.77×
20PublixShopping6.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DeMoulas Market Basket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DeMoulas Market Basket audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.05×
Community OrientationOPEN1.93×
Family OrientationCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DeMoulas Market Basket audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.77×
Risk AppetiteTHRILL0.78×
Luxury OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DeMoulas Market Basket's target market in United States?

DeMoulas Market Basket's target market in United States covers an estimated 6,927,164 people, concentrated in Massachusetts and New Hampshire.

02

What is the gender split and age of DeMoulas Market Basket customers?

74.7% of the DeMoulas Market Basket audience are female, 25.3% are male, with an average age of 45.1 years.

03

Which brands do DeMoulas Market Basket fans like most?

DeMoulas Market Basket fans show strongest brand affinity for Cumberland Farms (147.35×), King Soopers (41.13×), and Stop & Shop (36.07×) over the country average.

04

Where do DeMoulas Market Basket fans live in United States?

DeMoulas Market Basket fans in United States are most concentrated in Massachusetts (reach ~2M), New Hampshire (reach ~500K), and Rhode Island (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do DeMoulas Market Basket fans also like?

Beyond DeMoulas Market Basket itself, the audience over-indexes on King Soopers (41.13×), Stop & Shop (36.07×), Giant Eagle (35.22×), and Food Lion (15.16×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for DeMoulas Market Basket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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