Rascasse Audience Intelligence

Cumberland Farms Target Market in United States

A data profile of the people who buy, follow and care about Cumberland Farms in United States — modelled from more than twelve digital signal sources. Cumberland Farms has an estimated audience of 2,535,098 people in United States.

#1188among Brand in United States#225in Shopping

The average Cumberland Farms fan in United States is 31.7 years old, more female, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Connecticut, Florida.

Top brand affinities include DeMoulas Market Basket, Artsy, Turkey Hill Dairy, with strongest over-indexing on DeMoulas Market Basket (147.35× the country average).

Demographically, the Cumberland Farms audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cumberland Farms fan in United States is more female, around 31.7 years old, with strong Mindfulness tendencies and a notable affinity for DeMoulas Market Basket.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cumberland Farms profile in United States.

Audience size
2.5M
in United States
Gender
55.4%♀
44.6% male
Age
31.7
average years
Country rank
#11798
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cumberland Farms

55.4% are female, 44.6% are male, average age 31.7.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for Cumberland Farms audience in United States
MetricValue
Female55.4%
Male44.6%
Average age31.7
Estimated audience size2,535,098
Fig. 03

Age distribution

Ø 31.7
average years
Age distribution of the Cumberland Farms audience in United States
Age bracketShare%
16-1942%
20-2921%
30-3914%
40-4913%
50+10%
Fig. 04

Worldwide distribution

98.0%

of the worldwide Cumberland Farms audience comes from United States.

Worldwide audience distribution share by country for Cumberland Farms
CountryShare
United States98.0%
Germany0.2%
Canada0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cumberland Farms audience in United States is strongest.

Fig. 05

Top regions by affinity

Cumberland Farms customers by region in United States
#RegionReachAffinity×
01Rhode Island~100K14.18×
02Massachusetts~400K8.12×
03Maine~60K7.18×
04Connecticut~200K7.08×
05New Hampshire~60K6.68×
06Vermont~20K5.33×
07Alaska~4K0.79×
08New York~100K0.76×
09North Dakota~4K0.73×
10South Dakota~4K0.72×
11Florida~100K0.68×
12Idaho~7K0.60×
13New Mexico~7K0.59×
14Montana~4K0.59×
15Hawaii~6K0.57×
16Nebraska~6K0.47×
17West Virginia~5K0.42×
18Arkansas~7K0.38×
19Mississippi~7K0.37×
20Oklahoma~10K0.36×
21Utah~8K0.36×
22Iowa~7K0.34×
23Delaware~2K0.34×
24Nevada~8K0.33×
25Washington, District of Columbia~2K0.32×
26Oregon~8K0.29×
27Kansas~5K0.29×
28Wisconsin~9K0.26×
29Kentucky~7K0.25×
30Minnesota~8K0.23×
31Missouri~8K0.22×
32Arizona~10K0.21×
33Indiana~9K0.21×
34Louisiana~6K0.19×
35Washington~9K0.18×
36Michigan~9K0.15×
37Tennessee~7K0.15×
38Alabama~5K0.15×
39Maryland~5K0.13×
40Colorado~5K0.13×
41South Carolina~5K0.13×
42Ohio~8K0.11×
43New Jersey~6K0.11×
44Illinois~8K0.10×
45North Carolina~7K0.10×
46Virginia~6K0.10×
47Pennsylvania~7K0.09×
48Georgia~6K0.09×
49Texas~10K0.06×
50California~10K0.05×
Fig. 06

Affinity by region

Affinity by region — Cumberland Farms, United States
0.05×1.00×14.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cumberland Farms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cumberland Farms audience
#·InterestCategoryAffinity×
01Fresh Step litterBrand244.27×
02Turkey Hill DairyTopic216.49×
03New Home, TexasTravel & Leisure188.26×
04ArtsyArts & Culture162.99×
05DeMoulas Market BasketBusiness & Career147.35×
06limeCars & Mobility96.59×
07Sun DropFood & Beverages89.02×
08Norse ProjectsFashion & Accessoires74.44×
09carlitos wayMovies & TV60.39×
10ThorntonsFood & Beverages52.68×
11Big Cat RescuePets & Animals46.55×
12Simon's CatMovies & TV39.00×
13MoleskineBusiness & Career38.89×
14LukoilCars & Mobility31.45×
15WEBstaurantStoreBusiness & Career20.00×
16MØLMusic & Radio17.58×
17DeadlockMusic & Radio17.12×
18TurboMusic & Radio14.75×
19Art CollectingArts & Culture11.94×
20City BankBusiness & Career6.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cumberland Farms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cumberland Farms audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.47×
Healthy LifestyleBALANCE1.39×
Pet OwnershipJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cumberland Farms audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.66×
Need for SecurityCONSERVATISM0.69×
CreativityOPEN0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cumberland Farms's target market in United States?

Cumberland Farms's target market in United States covers an estimated 2,535,098 people, concentrated in Massachusetts and Connecticut.

02

What is the gender split and age of Cumberland Farms customers?

55.4% of the Cumberland Farms audience are female, 44.6% are male, with an average age of 31.7 years.

03

Which brands do Cumberland Farms fans like most?

Cumberland Farms fans show strongest brand affinity for DeMoulas Market Basket (147.35×), Artsy (162.99×), and Turkey Hill Dairy (216.49×) over the country average.

04

Where do Cumberland Farms fans live in United States?

Cumberland Farms fans in United States are most concentrated in Massachusetts (reach ~400K), Connecticut (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cumberland Farms fans also like?

Beyond Cumberland Farms itself, the audience over-indexes on Artsy (162.99×), Turkey Hill Dairy (216.49×), lime (96.59×), and Fresh Step litter (244.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cumberland Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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