Cumberland Farms Audience in United States

Cumberland Farms logo

Cumberland Farms has an estimated audience of 2,384,996 people in United States. 55.4% are female, 44.6% are male, average age 31.7. Top regions: Massachusetts, Connecticut, Florida. Top brand affinities: DeMoulas Market Basket, Artsy, Turkey Hill Dairy, lime, Fresh Step litter.

The average Cumberland Farms fan in United States is 31.7 years old, more female, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Connecticut, Florida. Top brand affinities include DeMoulas Market Basket, Artsy, Turkey Hill Dairy, with strongest over-indexing on DeMoulas Market Basket (147.35× the country average). Demographically, the Cumberland Farms audience skews more female with an average age of 31.7, and over-indexes on personality traits such as Convenience Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Cumberland Farms fans

Demographic split for Cumberland Farms audience in United States
MetricValue
Female55.4%
Male44.6%
Average age31.7
Estimated audience size2,384,996

Audience persona

The typical Cumberland Farms fan in United States is more female, around 31.7 years old, with strong Convenience Orientation tendencies and a notable affinity for DeMoulas Market Basket.

Top regions in United States

Top regions ranked by reach for Cumberland Farms in United States
RegionReachAffinity
Massachusetts378,3718.05×
Connecticut174,0997.28×
Florida126,3930.78×
New York121,3580.91×
Rhode Island99,50013.11×
Maine60,9317.13×
New Hampshire59,4146.32×
Vermont23,6945.66×
California9,8460.04×
New Jersey7,3660.12×
Pennsylvania6,5390.08×
Texas6,3470.03×
Alabama4,2650.13×
Georgia4,1390.06×
Virginia3,6940.06×
North Carolina3,2850.05×
Ohio2,9220.04×
Illinois2,6510.03×
Maryland2,3780.06×
Tennessee2,2410.05×
Louisiana1,8860.06×
Michigan1,8520.03×
South Carolina1,6120.04×
Colorado1,5590.04×
Washington1,1960.03×
Indiana1,1400.03×
Kentucky1,1070.04×
Missouri1,0980.03×
Arizona1,0240.02×
Minnesota8690.03×
Kansas8090.04×
Mississippi8000.04×
Wisconsin7840.02×
Iowa7110.04×
Oregon6910.03×
Arkansas6720.03×
Oklahoma6040.02×
Delaware5670.09×
Nevada5630.02×
Washington, District of Columbia5320.07×
Utah4620.02×
West Virginia3590.03×
Hawaii2850.03×
Nebraska2840.02×
Idaho2120.02×
New Mexico1670.01×
Wyoming1630.05×
Montana1500.02×
North Dakota1140.02×
South Dakota990.02×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cumberland Farms audience
BrandAffinityCategory
DeMoulas Market Basket147.35×Business & Career
Artsy162.99×Arts & Culture
Turkey Hill Dairy216.49×
lime96.59×Cars & Mobility
Fresh Step litter244.27×
New Home, Texas188.26×Travel & Leisure
Thorntons52.68×Food & Beverages
carlitos way60.39×Movies & TV
Big Cat Rescue46.55×Pets & Animals
WEBstaurantStore20×Business & Career
MØL17.58×Music & Radio
Art Collecting11.94×Arts & Culture
Sun Drop89.02×Food & Beverages
Norse Projects74.44×Fashion & Accessoires
Deadlock17.12×Music & Radio
Moleskine38.89×Business & Career
Lukoil31.45×Cars & Mobility
Michael Gambon20.63×Movies & TV
Turbo14.75×Music & Radio
Sheetz5.45×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cumberland Farms audience
TraitClusterScore
Convenience OrientationPREMIUM2.56
Healthy LifestyleBALANCE2.44
Community OrientationOPEN1.79
IndulgenceJOY1.54
Family OrientationCONSERVATISM1.54
LGBTQ+ IdentityOPEN1.35

Worldwide distribution

Worldwide audience distribution share by country for Cumberland Farms
CountryShare
United States97.9%
Germany0.2%
Canada0.2%

See Cumberland Farms audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Cumberland Farms have in United States?

Cumberland Farms has an estimated audience of 2,384,996 people in United States, concentrated in Massachusetts and Connecticut.

What is the gender split and age of Cumberland Farms fans?

55.4% of Cumberland Farms fans are female, 44.6% are male, with an average age of 31.7 years.

Which brands do Cumberland Farms fans like most?

Cumberland Farms fans show strongest brand affinity for DeMoulas Market Basket (147.35×), Artsy (162.99×), and Turkey Hill Dairy (216.49×) over the country average.

Where do Cumberland Farms fans live in United States?

Cumberland Farms fans in United States are most concentrated in Massachusetts (reach 378,371), Connecticut (reach 174,099), and Florida (reach 126,393). These three regions account for the largest share of the active audience.

What other brands do Cumberland Farms fans also like?

Beyond Cumberland Farms itself, the audience over-indexes on Artsy (162.99×), Turkey Hill Dairy (216.49×), lime (96.59×), and Fresh Step litter (244.27×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cumberland Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.