Turbo Audience in United States
Turbo has an estimated audience of 2,112,496 people in United States. 48.6% are female, 51.4% are male, average age 30.7. Top brand affinities: Winemaking, Edelman (firm), Elsword, Nebraska Cornhuskers football, Voter registration.
Top brand affinities include Winemaking, Edelman (firm), Elsword, with strongest over-indexing on Winemaking (5.17× the country average). Demographically, the Turbo audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Tradition, LGBTQ+ Identity.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Turbo fans
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 30.7 |
| Estimated audience size | 2,112,496 |
Audience persona
The typical Turbo fan in United States is balanced, around 30.7 years old, with strong Tradition tendencies and a notable affinity for Winemaking.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Winemaking | 5.17× | Food & Beverages |
| Edelman (firm) | 20.84× | Business & Career |
| Elsword | 14.01× | Games |
| Nebraska Cornhuskers football | 3.02× | Sports |
| Voter registration | 3.8× | Politics & Society |
| Electrolyte | 3.59× | Health |
| Home staging | 3.47× | Home & Garden |
| JDSU | 2.01× | Business & Career |
| Nebraska | 1.7× | Travel & Leisure |
| Gift registry | 7.34× | Kids & Family |
| Justice | 1.57× | Politics & Society |
| Japanese domestic market | 2.47× | Politics & Society |
| Moquegua | 6.14× | Travel & Leisure |
| Grinch | 1.91× | Movies & TV |
| Staycation | 1.55× | Home & Garden |
| Jaws | 2.53× | Movies & TV |
| Nipsey Hussle | 2.58× | Music & Radio |
| Historic site | 1.86× | Arts & Culture |
| Information sensitivity | 3.83× | Technology & Electronics |
| Magazine (band) | 2.79× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.5 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Risk Appetite | THRILL | 1.19 |
| Spirituality | BALANCE | 1.14 |
| Social Media Usage | JOY | 1.14 |
| Patriotism | CONSERVATISM | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| India | 7.9% |
| Brazil | 5.5% |
See Turbo audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for Turbo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.