Rascasse Audience Intelligence

lime Target Market in United States

A data profile of the people who buy, follow and care about lime in United States — modelled from more than twelve digital signal sources. lime has an estimated audience of 790,342 people in United States.

#2858among Brand in United States#832in Cars & Mobility

The average lime fan in United States is 31.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Talamasca, Michael Gambon, Norse Projects, with strongest over-indexing on Talamasca (63.85× the country average).

Demographically, the lime audience skews balanced with an average age of 31.9, and over-indexes on personality traits such as Mindfulness, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical lime fan in United States is balanced, around 31.9 years old, with strong Mindfulness tendencies and a notable affinity for Talamasca.

Category: Cars & Mobility · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the lime profile in United States.

Audience size
790K
in United States
Gender
50.0%♀
50.0% male
Age
31.9
average years
Country rank
#27688
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of lime

50.0% are female, 50.0% are male, average age 31.9.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for lime audience in United States
MetricValue
Female50.0%
Male50.0%
Average age31.9
Estimated audience size790,342
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the lime audience in United States
Age bracketShare%
16-1938%
20-2923%
30-3919%
40-4912%
50+8%
Fig. 04

Worldwide distribution

23.2%

of the worldwide lime audience comes from United States.

Worldwide audience distribution share by country for lime
CountryShare
United States23.2%
Italy11.9%
Germany9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the lime audience in United States is strongest.

Fig. 05

Top regions by affinity

lime customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.93×
02Colorado~20K1.61×
03Florida~80K1.54×
04Texas~90K1.41×
05Washington~20K1.41×
06New Mexico~5K1.41×
07California~100K1.31×
08Illinois~30K1.19×
09Georgia~30K1.14×
10New York~50K1.11×
11Virginia~20K1.09×
12Oregon~9K1.09×
13Utah~7K1.09×
14Oklahoma~9K1.08×
15North Carolina~20K1.04×
16Nevada~8K1.03×
17Arkansas~6K1.03×
18Maryland~10K1.01×
19Minnesota~10K1.01×
20Idaho~4K1.01×
21New Jersey~20K0.99×
22Arizona~20K0.99×
23Michigan~20K0.98×
24Massachusetts~10K0.98×
25Nebraska~4K0.98×
26Kansas~6K0.95×
27Alabama~10K0.94×
28Iowa~6K0.94×
29Mississippi~6K0.94×
30Indiana~10K0.93×
31Wisconsin~10K0.92×
32Kentucky~9K0.92×
33Connecticut~7K0.91×
34Hawaii~3K0.90×
35Tennessee~10K0.89×
36Louisiana~9K0.89×
37West Virginia~3K0.87×
38Rhode Island~2K0.87×
39Missouri~10K0.86×
40Pennsylvania~20K0.84×
41South Carolina~10K0.84×
42Alaska~1K0.83×
43Delaware~2K0.82×
44Ohio~20K0.80×
45New Hampshire~2K0.77×
46Maine~2K0.77×
47North Dakota~1K0.77×
48Vermont~1K0.75×
49South Dakota~1K0.72×
50Montana~1K0.70×
Fig. 06

Affinity by region

Affinity by region — lime, United States
0.70×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the lime audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for lime audience
#·InterestCategoryAffinity×
01BassjackersMusic & Radio182.71×
02Norse ProjectsFashion & Accessoires143.48×
03Andrew W.K.Music & Radio71.23×
04TalamascaMusic & Radio63.85×
05Michael GambonMovies & TV45.59×
06MoleskineBusiness & Career38.20×
07The Dark Tower (series)Literature29.12×
08The 5th Wave (film)Movies & TV28.60×
09Gary AllanMusic & Radio27.65×
10Melanie Martinez (singer)Music & Radio24.54×
11Astral Projection (band)Music & Radio23.99×
12Insane Clown PosseMusic & Radio17.67×
13Gary OldmanMovies & TV15.05×
14Black and White PhotographyArts & Culture14.81×
15Unity (game engine)Technology & Electronics12.85×
16Caitriona BalfeFashion & Accessoires12.26×
17APEXMusic & Radio10.96×
18DumboMovies & TV9.69×
19Bradley CooperMovies & TV8.52×
20City BankBusiness & Career6.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the lime audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by lime audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.38×
Pet OwnershipJOY1.30×
Luxury OrientationPREMIUM1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by lime audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.53×
Convenience OrientationPREMIUM0.58×
Quality AwarenessPREMIUM0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is lime's target market in United States?

lime's target market in United States covers an estimated 790,342 people, concentrated in California and Texas.

02

What is the gender split and age of lime customers?

50.0% of the lime audience are female, 50.0% are male, with an average age of 31.9 years.

03

Which brands do lime fans like most?

lime fans show strongest brand affinity for Talamasca (63.85×), Michael Gambon (45.59×), and Norse Projects (143.48×) over the country average.

04

Where do lime fans live in United States?

lime fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do lime fans also like?

Beyond lime itself, the audience over-indexes on Michael Gambon (45.59×), Norse Projects (143.48×), Melanie Martinez (singer) (24.54×), and The Dark Tower (series) (29.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See lime audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for lime. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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