Rascasse Audience Intelligence

The 5th Wave (film) Audience in United States

A data profile of the people who buy, follow and care about The 5th Wave (film) in United States — modelled from more than twelve digital signal sources. The 5th Wave (film) has an estimated audience of 721,015 people in United States.

#2461among Movie / TV Show / Series in United States#5450in Movies & TV

The average The 5th Wave (film) fan in United States is 39.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Good news, Maze Runner (film series), Melanie Martinez (singer), with strongest over-indexing on Good news (367.93× the country average).

Demographically, the The 5th Wave (film) audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The 5th Wave (film) fan in United States is balanced, around 39.3 years old, with strong Family Orientation tendencies and a notable affinity for Good news.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The 5th Wave (film) profile in United States.

Audience size
721K
in United States
Gender
52.6%♀
47.4% male
Age
39.3
average years
Country rank
#29353
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The 5th Wave (film) viewers

52.6% are female, 47.4% are male, average age 39.3.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for The 5th Wave (film) audience in United States
MetricValue
Female52.6%
Male47.4%
Average age39.3
Estimated audience size721,015
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the The 5th Wave (film) audience in United States
Age bracketShare%
16-1922%
20-2915%
30-3918%
40-4930%
50+15%
Fig. 04

Worldwide distribution

42.9%

of the worldwide The 5th Wave (film) audience comes from United States.

Worldwide audience distribution share by country for The 5th Wave (film)
CountryShare
United States42.9%
Germany10.9%
Spain4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The 5th Wave (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The 5th Wave (film) fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~6K1.37×
02Alaska~2K1.35×
03Oklahoma~10K1.25×
04Arkansas~8K1.19×
05Utah~8K1.16×
06Iowa~8K1.14×
07Kansas~7K1.13×
08South Dakota~2K1.13×
09Texas~80K1.11×
10Arizona~20K1.11×
11Missouri~10K1.11×
12Kentucky~10K1.11×
13Alabama~10K1.10×
14New Mexico~4K1.08×
15Montana~2K1.07×
16North Dakota~2K1.07×
17Wyoming~1K1.07×
18Oregon~10K1.06×
19West Virginia~4K1.06×
20Mississippi~7K1.05×
21Louisiana~10K1.03×
22Nebraska~4K1.02×
23Tennessee~20K1.01×
24Indiana~10K1.01×
25Washington~20K1.00×
26Wisconsin~10K1.00×
27Georgia~20K0.99×
28Hawaii~3K0.99×
29North Carolina~20K0.98×
30Ohio~20K0.97×
31South Carolina~10K0.97×
32Nevada~8K0.97×
33Colorado~10K0.96×
34Michigan~20K0.95×
35Minnesota~10K0.95×
36Maine~3K0.93×
37California~80K0.92×
38Florida~50K0.92×
39New Hampshire~3K0.92×
40Virginia~20K0.90×
41Connecticut~7K0.90×
42Pennsylvania~20K0.88×
43Illinois~20K0.88×
44Delaware~2K0.86×
45Rhode Island~2K0.83×
46Maryland~10K0.82×
47New Jersey~20K0.79×
48New York~30K0.73×
49Massachusetts~10K0.73×
50Washington, District of Columbia~2K0.68×
Fig. 06

Affinity by region

Affinity by region — The 5th Wave (film), United States
0.68×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The 5th Wave (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The 5th Wave (film) audience
#·InterestCategoryAffinity×
01Good newsNews367.93×
02CloverfieldMovies & TV58.80×
03HellsingLiterature58.56×
04Maze Runner (film series)Movies & TV50.01×
05Melanie Martinez (singer)Music & Radio40.17×
06Cast AwayMovies & TV35.72×
07Steven SeagalMovies & TV35.24×
08Armageddon (1998 film)Movies & TV32.23×
09The Day After TomorrowMovies & TV29.44×
10Eyes Wide ShutMovies & TV27.66×
11The MentalistMovies & TV26.95×
12American Gods (TV series)Movies & TV25.45×
13RÜFÜSMusic & Radio23.79×
14Emma WatsonMovies & TV21.25×
15Descendants (2015 film)Movies & TV20.05×
16Jason SegelMovies & TV20.00×
17Revenge (TV series)Movies & TV19.55×
18Dennis QuaidMovies & TV14.52×
19Anne HathawayMovies & TV12.50×
20Teyana TaylorMovies & TV10.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The 5th Wave (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The 5th Wave (film) audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.81×
SpiritualityBALANCE2.13×
TraditionCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The 5th Wave (film) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.63×
Design AffinityPREMIUM0.73×
Luxury OrientationPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The 5th Wave (film) have in United States?

The 5th Wave (film) has an estimated audience of 721,015 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The 5th Wave (film) viewers?

52.6% of The 5th Wave (film) fans are female, 47.4% are male, with an average age of 39.3 years.

03

Which brands do The 5th Wave (film) fans like most?

The 5th Wave (film) fans show strongest brand affinity for Good news (367.93×), Maze Runner (film series) (50.01×), and Melanie Martinez (singer) (40.17×) over the country average.

04

Where do The 5th Wave (film) fans live in United States?

The 5th Wave (film) fans in United States are most concentrated in California (reach ~80K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The 5th Wave (film) fans also like?

Beyond The 5th Wave (film) itself, the audience over-indexes on Maze Runner (film series) (50.01×), Melanie Martinez (singer) (40.17×), Steven Seagal (35.24×), and Cloverfield (58.8×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See The 5th Wave (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The 5th Wave (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →