A data profile of the people who buy, follow and care about Good news in United States — modelled from more than twelve digital signal sources. Good news has an estimated audience of 374,006 people in United States.
The average Good news fan in United States is 35.8 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include RC Lens, Talamasca, The 5th Wave (film), with strongest over-indexing on RC Lens (1041.06× the country average).
Demographically, the Good news audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as Tradition, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Good news fan in United States is balanced, around 35.8 years old, with strong Tradition tendencies and a notable affinity for RC Lens.
The key figures that characterise the Good news profile in United States.
54.5% are female, 45.5% are male, average age 35.8.
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 35.8 |
| Estimated audience size | 374,006 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 16% | |
| 50+ | 18% |
Where the Good news audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Vermont | ~1K | 1.93× | |
| 02 | North Dakota | ~1K | 1.87× | |
| 03 | Oregon | ~7K | 1.50× | |
| 04 | Alaska | ~1K | 1.50× | |
| 05 | Maine | ~2K | 1.40× | |
| 06 | Connecticut | ~5K | 1.31× | |
| 07 | Colorado | ~7K | 1.21× | |
| 08 | New Hampshire | ~2K | 1.20× | |
| 09 | New Mexico | ~2K | 1.19× | |
| 10 | Washington | ~9K | 1.18× | |
| 11 | Massachusetts | ~9K | 1.14× | |
| 12 | Utah | ~4K | 1.13× | |
| 13 | Idaho | ~2K | 1.12× | |
| 14 | Hawaii | ~2K | 1.07× | |
| 15 | Minnesota | ~6K | 1.05× | |
| 16 | Kansas | ~3K | 1.04× | |
| 17 | Missouri | ~6K | 1.02× | |
| 18 | Washington, District of Columbia | ~1K | 1.02× | |
| 19 | Wisconsin | ~6K | 1.01× | |
| 20 | Nebraska | ~2K | 1.00× | |
| 21 | West Virginia | ~2K | 0.97× | |
| 22 | Montana | ~1K | 0.97× | |
| 23 | Michigan | ~9K | 0.94× | |
| 24 | Iowa | ~3K | 0.94× | |
| 25 | California | ~40K | 0.93× | |
| 26 | Arizona | ~7K | 0.93× | |
| 27 | Maryland | ~6K | 0.93× | |
| 28 | North Carolina | ~10K | 0.92× | |
| 29 | Rhode Island | ~1K | 0.91× | |
| 30 | South Dakota | <1K | 0.91× | |
| 31 | Pennsylvania | ~10K | 0.90× | |
| 32 | Virginia | ~8K | 0.90× | |
| 33 | Delaware | <1K | 0.90× | |
| 34 | Ohio | ~10K | 0.89× | |
| 35 | New York | ~20K | 0.88× | |
| 36 | Illinois | ~10K | 0.88× | |
| 37 | Nevada | ~3K | 0.87× | |
| 38 | Indiana | ~6K | 0.85× | |
| 39 | Tennessee | ~6K | 0.84× | |
| 40 | Georgia | ~9K | 0.80× | |
| 41 | Oklahoma | ~3K | 0.80× | |
| 42 | Arkansas | ~2K | 0.77× | |
| 43 | Florida | ~20K | 0.76× | |
| 44 | New Jersey | ~7K | 0.75× | |
| 45 | South Carolina | ~4K | 0.74× | |
| 46 | Kentucky | ~4K | 0.74× | |
| 47 | Alabama | ~4K | 0.70× | |
| 48 | Texas | ~20K | 0.67× | |
| 49 | Louisiana | ~3K | 0.65× | |
| 50 | Mississippi | ~2K | 0.64× |
The strongest cross-interests of the Good news audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | RC Lens | Sports | 1041.06× | ||
| 02 | Institut Français de la Mode | Business & Career | 812.35× | ||
| 03 | Bavarian Alps | Travel & Leisure | 715.66× | ||
| 04 | Talamasca | Music & Radio | 558.98× | ||
| 05 | Sheffield Wednesday F.C. | Sports | 463.00× | ||
| 06 | The 5th Wave (film) | Movies & TV | 367.93× | ||
| 07 | Designtaxi | Internet & Social Media | 354.12× | ||
| 08 | Kevin Danso | Sports | 348.80× | ||
| 09 | Nevermore | Music & Radio | 342.25× | ||
| 10 | Symphony X | Music & Radio | 342.25× | ||
| 11 | Evergrey | Music & Radio | 342.25× | ||
| 12 | Topito | News | 316.79× | ||
| 13 | UCI Road World Championships | Sports | 295.85× | ||
| 14 | Lederhosen | Fashion & Accessoires | 264.28× | ||
| 15 | UCI Track Cycling World Championships | Sports | 219.02× | ||
| 16 | Bulova | Fashion & Accessoires | 155.48× | ||
| 17 | St. Croix Rods | Shopping | 143.20× | ||
| 18 | Austin360 | Sports | 110.43× | ||
| 19 | Schlager music | Music & Radio | 102.28× | ||
| 20 | Angry Birds 2 | Games | 93.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 3.33× | |
| Mindfulness | BALANCE | 2.80× | |
| Risk Appetite | THRILL | 2.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.81× | |
| Creativity | OPEN | 0.88× |
Good news has an estimated audience of 374,006 people in United States, concentrated in California and Texas.
54.5% of Good news fans are female, 45.5% are male, with an average age of 35.8 years.
Good news fans show strongest brand affinity for RC Lens (1041.06×), Talamasca (558.98×), and The 5th Wave (film) (367.93×) over the country average.
Good news fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Good news itself, the audience over-indexes on Talamasca (558.98×), The 5th Wave (film) (367.93×), Sheffield Wednesday F.C. (463×), and Nevermore (342.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Good news. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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