Angry Birds 2 Audience in United States

Angry Birds 2 logo

Angry Birds 2 has an estimated audience of 783,728 people in United States. 42.0% are female, 58.0% are male, average age 32.8. Top regions: California, Texas, Florida. Top brand affinities: Electrolyte, Home equity, Hampton University, Nebraska Cornhuskers football, JDSU.

The average Angry Birds 2 fan in United States is 32.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Electrolyte, Home equity, Hampton University, with strongest over-indexing on Electrolyte (5.81× the country average). Demographically, the Angry Birds 2 audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Pet Ownership, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Casual game

Demographics of Angry Birds 2 fans

Demographic split for Angry Birds 2 audience in United States
MetricValue
Female42.0%
Male58.0%
Average age32.8
Estimated audience size783,728

Audience persona

The typical Angry Birds 2 fan in United States is more male, around 32.8 years old, with strong Pet Ownership tendencies and a notable affinity for Electrolyte.

Top regions in United States

Top regions ranked by reach for Angry Birds 2 in United States
RegionReachAffinity
California93,3461.08×
Texas82,4601.22×
Florida49,8360.94×
New York33,3620.76×
Washington24,2921.55×
Georgia23,9850.99×
Ohio23,7970.99×
Illinois23,0730.88×
North Carolina22,3820.95×
Pennsylvania21,5720.82×
Michigan19,6760.96×
Arizona19,2751.2×
Virginia17,2510.9×
New Jersey16,7660.84×
Tennessee15,6621×
Indiana14,5511.02×
Missouri14,1671.12×
Nevada12,9181.7×
Colorado12,5091.01×
Wisconsin12,0831.02×
Maryland11,4270.85×
Kansas10,7941.75×
Oregon10,7521.2×
Massachusetts10,5130.68×
South Carolina10,3860.88×
Oklahoma10,2491.18×
Alabama10,1410.93×
Minnesota9,8130.87×
Kentucky9,6090.98×
Louisiana9,0900.9×
Utah8,5501.22×
Idaho6,8081.73×
Iowa6,7951.05×
Mississippi6,4691×
Arkansas6,3560.98×
Connecticut5,8040.74×
New Mexico5,1771.32×
Nebraska3,9201×
West Virginia3,5600.98×
Hawaii2,7160.81×
New Hampshire2,2610.73×
Montana2,1681×
Maine2,1150.75×
South Dakota1,7620.97×
Alaska1,7351.03×
North Dakota1,6811.04×
Rhode Island1,5500.62×
Delaware1,5370.71×
Wyoming1,3211.14×
Washington, District of Columbia1,0560.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Angry Birds 2 audience
BrandAffinityCategory
Electrolyte5.81×Health
Home equity2.41×Home & Garden
Hampton University12.24×Business & Career
Nebraska Cornhuskers football3.81×Sports
JDSU2.87×Business & Career
Gordita9.69×Food & Beverages
UK garage4.48×Music & Radio
Noodle (Gorillaz)2.28×Music & Radio
Staycation2.08×Home & Garden
Monogram2.42×Home & Garden
Grammarly2.72×Business & Career
Hope For Paws9.88×Pets & Animals
Home staging2.52×Home & Garden
Nipsey Hussle2.73×Music & Radio
Grinch1.86×Movies & TV
Captain America (1990 film)2.08×Movies & TV
Halsey, Oregon3.67×Travel & Leisure
Laneige2.26×Beauty & Wellness
Personalised Gifts1.81×Home & Garden
La Opinión2.86×News

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Angry Birds 2 audience
TraitClusterScore
Pet OwnershipJOY1.97
Risk AppetiteTHRILL1.04
Luxury OrientationPREMIUM1.01
Quality AwarenessPREMIUM0.95
Early Adopter MentalityPOWER0.92
PatriotismCONSERVATISM0.92

Worldwide distribution

Worldwide audience distribution share by country for Angry Birds 2
CountryShare
United States25.5%
India6.0%
United Kingdom5.7%

See Angry Birds 2 audiences in other countries

More Casual game audiences in United States

Frequently asked questions

How many fans does Angry Birds 2 have in United States?

Angry Birds 2 has an estimated audience of 783,728 people in United States, concentrated in California and Texas.

What is the gender split and age of Angry Birds 2 fans?

42.0% of Angry Birds 2 fans are female, 58.0% are male, with an average age of 32.8 years.

Which brands do Angry Birds 2 fans like most?

Angry Birds 2 fans show strongest brand affinity for Electrolyte (5.81×), Home equity (2.41×), and Hampton University (12.24×) over the country average.

Where do Angry Birds 2 fans live in United States?

Angry Birds 2 fans in United States are most concentrated in California (reach 93,346), Texas (reach 82,460), and Florida (reach 49,836). These three regions account for the largest share of the active audience.

What other brands do Angry Birds 2 fans also like?

Beyond Angry Birds 2 itself, the audience over-indexes on Home equity (2.41×), Hampton University (12.24×), Nebraska Cornhuskers football (3.81×), and JDSU (2.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Angry Birds 2. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.