Subnautica Audience in United States
Subnautica has an estimated audience of 333,268 people in United States. 39.0% are female, 61.0% are male, average age 29.9. Top regions: California, Texas, Florida. Top brand affinities: Clue (film), Jon Snow, Garena, Twitch, World of Tanks.
The average Subnautica fan in United States is 29.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Clue (film), Jon Snow, Garena, with strongest over-indexing on Clue (film) (64.63× the country average). Demographically, the Subnautica audience skews more male with an average age of 29.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Subnautica fans
| Metric | Value |
|---|---|
| Female | 39.0% |
| Male | 61.0% |
| Average age | 29.9 |
| Estimated audience size | 333,268 |
Audience persona
The typical Subnautica fan in United States is more male, around 29.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Clue (film).
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 35,652 | 0.97× |
| Texas | 28,980 | 1.01× |
| Florida | 21,333 | 0.95× |
| New York | 13,728 | 0.74× |
| Pennsylvania | 10,493 | 0.94× |
| Ohio | 10,299 | 1× |
| Illinois | 9,696 | 0.87× |
| North Carolina | 9,401 | 0.94× |
| Washington | 9,203 | 1.38× |
| Michigan | 9,158 | 1.05× |
| Georgia | 8,919 | 0.87× |
| Virginia | 7,923 | 0.98× |
| Tennessee | 6,929 | 1.04× |
| Indiana | 6,901 | 1.13× |
| Arizona | 6,579 | 0.97× |
| Colorado | 6,280 | 1.2× |
| Missouri | 6,024 | 1.12× |
| New Jersey | 5,765 | 0.68× |
| Oregon | 5,505 | 1.44× |
| Massachusetts | 5,471 | 0.83× |
| Minnesota | 5,186 | 1.09× |
| Wisconsin | 5,079 | 1.01× |
| Kentucky | 4,923 | 1.18× |
| Oklahoma | 4,631 | 1.25× |
| Maryland | 4,597 | 0.8× |
| Utah | 4,520 | 1.51× |
| South Carolina | 4,038 | 0.81× |
| Louisiana | 3,720 | 0.87× |
| Alabama | 3,639 | 0.78× |
| Nevada | 3,018 | 0.94× |
| Arkansas | 2,959 | 1.08× |
| Iowa | 2,908 | 1.06× |
| Kansas | 2,700 | 1.03× |
| Connecticut | 2,671 | 0.8× |
| Idaho | 2,192 | 1.31× |
| Mississippi | 2,190 | 0.8× |
| West Virginia | 1,810 | 1.17× |
| New Mexico | 1,678 | 1× |
| Nebraska | 1,539 | 0.92× |
| New Hampshire | 1,431 | 1.09× |
| Hawaii | 1,333 | 0.93× |
| Maine | 1,303 | 1.09× |
| Montana | 1,062 | 1.15× |
| Rhode Island | 912 | 0.86× |
| Alaska | 895 | 1.26× |
| South Dakota | 748 | 0.97× |
| North Dakota | 706 | 1.03× |
| Delaware | 615 | 0.67× |
| Washington, District of Columbia | 569 | 0.57× |
| Vermont | 534 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Clue (film) | 64.63× | Movies & TV |
| Jon Snow | 52.95× | Movies & TV |
| Garena | 72.97× | Technology & Electronics |
| Twitch | 13.02× | Games |
| World of Tanks | 69.9× | Games |
| Santander Bank | 42.77× | Business & Career |
| Fishdom | 40.24× | Games |
| Don't Starve | 121.97× | Games |
| Clash of Clans | 36.81× | Games |
| Peter Dinklage | 33.72× | Movies & TV |
| Sniper Elite | 112.65× | Games |
| Battle.net | 62.62× | Games |
| Age of Mythology | 115.89× | Games |
| Band of Brothers | 22.62× | Movies & TV |
| Robin Hood (2010 film) | 93.78× | Movies & TV |
| Baby Alive | 104.1× | Kids & Family |
| Clash Royale | 38.37× | Games |
| Clue (1992 video game) | 155.3× | Games |
| Bejeweled (series) | 100.64× | Games |
| Planet Hollywood | 70.78× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.74 |
| Early Adopter Mentality | POWER | 1.3 |
| Social Media Usage | JOY | 1.17 |
| Family Orientation | CONSERVATISM | 1.14 |
| Extroversion | THRILL | 1.02 |
| Individualism | JOY | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.6% |
| Japan | 7.1% |
| Germany | 4.2% |
See Subnautica audiences in other countries
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Frequently asked questions
How many fans does Subnautica have in United States?
Subnautica has an estimated audience of 333,268 people in United States, concentrated in California and Texas.
What is the gender split and age of Subnautica fans?
39.0% of Subnautica fans are female, 61.0% are male, with an average age of 29.9 years.
Which brands do Subnautica fans like most?
Subnautica fans show strongest brand affinity for Clue (film) (64.63×), Jon Snow (52.95×), and Garena (72.97×) over the country average.
Where do Subnautica fans live in United States?
Subnautica fans in United States are most concentrated in California (reach 35,652), Texas (reach 28,980), and Florida (reach 21,333). These three regions account for the largest share of the active audience.
What other brands do Subnautica fans also like?
Beyond Subnautica itself, the audience over-indexes on Jon Snow (52.95×), Garena (72.97×), Twitch (13.02×), and World of Tanks (69.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Subnautica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.