Rascasse Audience Intelligence

Subnautica Audience in United States

A data profile of the people who buy, follow and care about Subnautica in United States — modelled from more than twelve digital signal sources. Subnautica has an estimated audience of 369,951 people in United States.

#379among Video game in United States#636among Video / Board Game in United States#983in Games

The average Subnautica fan in United States is 29.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Clue (film), Jon Snow, Garena, with strongest over-indexing on Clue (film) (64.63× the country average).

Demographically, the Subnautica audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Social Media Usage, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Subnautica fan in United States is more male, around 29.9 years old, with strong Social Media Usage tendencies and a notable affinity for Clue (film).

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subnautica profile in United States.

Audience size
370K
in United States
Gender
39.0%♀
61.0% male
Age
29.9
average years
Country rank
#43318
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+134%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subnautica fans

39.0% are female, 61.0% are male, average age 29.9.

Fig. 02

Gender split

39.0%
Female
61.0%
Male
Demographic split for Subnautica audience in United States
MetricValue
Female39.0%
Male61.0%
Average age29.9
Estimated audience size369,951
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Subnautica audience in United States
Age bracketShare%
16-1941%
20-2928%
30-3917%
40-499%
50+5%
Fig. 04

Worldwide distribution

17.4%

of the worldwide Subnautica audience comes from United States.

Worldwide audience distribution share by country for Subnautica
CountryShare
United States17.4%
Japan6.8%
Germany4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subnautica audience in United States is strongest.

Fig. 05

Top regions by affinity

Subnautica fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.51×
02Oregon~5K1.41×
03Alaska<1K1.40×
04Washington~9K1.35×
05Idaho~2K1.34×
06Oklahoma~5K1.26×
07West Virginia~2K1.20×
08Montana~1K1.16×
09Colorado~6K1.15×
10Kentucky~5K1.15×
11Maine~1K1.14×
12Missouri~6K1.11×
13New Hampshire~1K1.10×
14Indiana~7K1.09×
15Arkansas~3K1.09×
16Kansas~3K1.06×
17North Dakota<1K1.06×
18Minnesota~5K1.05×
19Iowa~3K1.03×
20Michigan~9K1.02×
21Vermont<1K1.01×
22Arizona~7K1.00×
23Wisconsin~5K1.00×
24Tennessee~7K0.99×
25New Mexico~2K0.99×
26Ohio~10K0.98×
27Nebraska~2K0.98×
28South Dakota<1K0.98×
29Texas~30K0.97×
30Virginia~8K0.96×
31California~30K0.92×
32Nevada~3K0.92×
33Hawaii~1K0.92×
34Florida~20K0.91×
35Pennsylvania~10K0.90×
36North Carolina~9K0.90×
37Rhode Island<1K0.87×
38Louisiana~4K0.85×
39Illinois~9K0.84×
40Georgia~9K0.84×
41Alabama~4K0.83×
42Massachusetts~5K0.81×
43South Carolina~4K0.81×
44Connecticut~3K0.81×
45Mississippi~2K0.81×
46Maryland~4K0.77×
47Delaware<1K0.74×
48New York~10K0.72×
49New Jersey~6K0.68×
50Washington, District of Columbia<1K0.58×
Fig. 06

Affinity by region

Affinity by region — Subnautica, United States
0.58×1.00×1.51×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subnautica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subnautica audience
#·InterestCategoryAffinity×
01Clue (1992 video game)Games155.30×
02Don't StarveGames121.97×
03Age of MythologyGames115.89×
04Sniper EliteGames112.65×
05Baby AliveKids & Family104.10×
06Bejeweled (series)Games100.64×
07Robin Hood (2010 film)Movies & TV93.78×
08GarenaTechnology & Electronics72.97×
09Planet HollywoodFood & Beverages70.78×
10World of TanksGames69.90×
11Clue (film)Movies & TV64.63×
12Reborn!Literature62.75×
13Jon SnowMovies & TV52.95×
14Santander BankBusiness & Career42.77×
15FishdomGames40.24×
16Clash RoyaleGames38.37×
17Peter DinklageMovies & TV33.72×
18Band of BrothersMovies & TV22.62×
19Sam ElliottMovies & TV15.21×
20TwitchGames13.02×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subnautica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subnautica audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.82×
SpiritualityBALANCE2.73×
ExtroversionTHRILL2.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subnautica audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.68×
Convenience OrientationPREMIUM0.76×
Family OrientationCONSERVATISM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subnautica have in United States?

Subnautica has an estimated audience of 369,951 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Subnautica fans?

39.0% of Subnautica fans are female, 61.0% are male, with an average age of 29.9 years.

03

Which brands do Subnautica fans like most?

Subnautica fans show strongest brand affinity for Clue (film) (64.63×), Jon Snow (52.95×), and Garena (72.97×) over the country average.

04

Where do Subnautica fans live in United States?

Subnautica fans in United States are most concentrated in California (reach ~30K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Subnautica fans also like?

Beyond Subnautica itself, the audience over-indexes on Jon Snow (52.95×), Garena (72.97×), World of Tanks (69.9×), and Santander Bank (42.77×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Subnautica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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