Rascasse Audience Intelligence

Don't Starve Audience in United States

A data profile of the people who buy, follow and care about Don't Starve in United States — modelled from more than twelve digital signal sources. Don't Starve has an estimated audience of 297,106 people in United States.

#455among Video game in United States#760among Video / Board Game in United States#1130in Games

The average Don't Starve fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eva Green, Subnautica, Halifax (United Kingdom bank), with strongest over-indexing on Eva Green (58.12× the country average).

Demographically, the Don't Starve audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Don't Starve fan in United States is more male, around 29.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Eva Green.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Don't Starve profile in United States.

Audience size
297K
in United States
Gender
41.9%♀
58.1% male
Age
29.5
average years
Country rank
#48632
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Don't Starve fans

41.9% are female, 58.1% are male, average age 29.5.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for Don't Starve audience in United States
MetricValue
Female41.9%
Male58.1%
Average age29.5
Estimated audience size297,106
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Don't Starve audience in United States
Age bracketShare%
16-1943%
20-2928%
30-3916%
40-498%
50+5%
Fig. 04

Worldwide distribution

17.1%

of the worldwide Don't Starve audience comes from United States.

Worldwide audience distribution share by country for Don't Starve
CountryShare
United States17.1%
Japan10.2%
China7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Don't Starve audience in United States is strongest.

Fig. 05

Top regions by affinity

Don't Starve fans by region: top regions in United States
#RegionReachAffinity×
01Washington~9K1.58×
02Oregon~5K1.45×
03Utah~4K1.45×
04Oklahoma~4K1.31×
05Alaska<1K1.18×
06California~40K1.14×
07Idaho~2K1.14×
08Maine~1K1.12×
09Kentucky~4K1.09×
10Kansas~3K1.08×
11Nevada~3K1.06×
12Missouri~5K1.05×
13Colorado~5K1.04×
14New Mexico~2K1.04×
15Montana<1K1.03×
16Indiana~6K1.02×
17South Dakota<1K1.02×
18Virginia~7K1.01×
19Vermont<1K1.01×
20Arizona~6K1.00×
21Arkansas~2K0.99×
22West Virginia~1K0.99×
23Michigan~8K0.98×
24North Dakota<1K0.98×
25Minnesota~4K0.97×
26Massachusetts~6K0.96×
27Texas~20K0.95×
28Ohio~9K0.95×
29Wisconsin~4K0.95×
30Nebraska~1K0.95×
31Hawaii~1K0.95×
32Pennsylvania~9K0.94×
33New Hampshire~1K0.94×
34Rhode Island<1K0.94×
35North Carolina~8K0.93×
36Iowa~2K0.93×
37Georgia~8K0.91×
38Illinois~9K0.90×
39Maryland~5K0.90×
40Connecticut~3K0.90×
41Delaware<1K0.90×
42Tennessee~5K0.89×
43New York~10K0.88×
44Alabama~4K0.87×
45Louisiana~3K0.86×
46Mississippi~2K0.86×
47Florida~20K0.85×
48South Carolina~4K0.84×
49Washington, District of Columbia<1K0.83×
50New Jersey~6K0.80×
Fig. 06

Affinity by region

Affinity by region — Don't Starve, United States
0.80×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Don't Starve audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Don't Starve audience
#·InterestCategoryAffinity×
01SubnauticaGames121.97×
027 Days to DieGames106.63×
03Ark: Survival EvolvedGames101.12×
04ARMA 3Games100.69×
05Halifax (United Kingdom bank)Business & Career73.94×
06Eva GreenMovies & TV58.12×
07Dying LightGames57.94×
08Lloyds BankBusiness & Career55.97×
09MapleStoryGames31.87×
10Clash RoyaleGames30.29×
11Raspberry PiTechnology & Electronics26.21×
12Daniel CraigMovies & TV25.14×
13Angry BirdsGames19.30×
14Candy Crush SagaGames12.25×
15Final FantasyGames11.89×
16Collectible card gameGames8.41×
17Gaming computerTechnology & Electronics8.08×
18Massively multiplayer online gamesGames6.84×
19Mobile gameGames5.59×
20Anime and manga fandomLiterature5.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Don't Starve audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Don't Starve audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.45×
Convenience OrientationPREMIUM1.42×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Don't Starve audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.49×
TravellingTHRILL0.59×
Family OrientationCONSERVATISM0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Don't Starve have in United States?

Don't Starve has an estimated audience of 297,106 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Don't Starve fans?

41.9% of Don't Starve fans are female, 58.1% are male, with an average age of 29.5 years.

03

Which brands do Don't Starve fans like most?

Don't Starve fans show strongest brand affinity for Eva Green (58.12×), Subnautica (121.97×), and Halifax (United Kingdom bank) (73.94×) over the country average.

04

Where do Don't Starve fans live in United States?

Don't Starve fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Don't Starve fans also like?

Beyond Don't Starve itself, the audience over-indexes on Subnautica (121.97×), Halifax (United Kingdom bank) (73.94×), Dying Light (57.94×), and Ark: Survival Evolved (101.12×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Don't Starve audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Don't Starve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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