Don't Starve Audience in United States
Don't Starve has an estimated audience of 297,522 people in United States. 41.9% are female, 58.1% are male, average age 29.5. Top brand affinities: Gordita, Joe Haden, Personalised Gifts, Berenstain Bears, Monogram.
Top brand affinities include Gordita, Joe Haden, Personalised Gifts, with strongest over-indexing on Gordita (48.89× the country average). Demographically, the Don't Starve audience skews more male with an average age of 29.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality.
Category: Games · Type: Video / Board Game · Subtype: Video game
Demographics of Don't Starve fans
| Metric | Value |
|---|---|
| Female | 41.9% |
| Male | 58.1% |
| Average age | 29.5 |
| Estimated audience size | 297,522 |
Audience persona
The typical Don't Starve fan in United States is more male, around 29.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Gordita.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gordita | 48.89× | Food & Beverages |
| Joe Haden | 47.74× | Sports |
| Personalised Gifts | 8.79× | Home & Garden |
| Berenstain Bears | 12.91× | Literature |
| Monogram | 5.7× | Home & Garden |
| Gett | 63.73× | Cars & Mobility |
| Home construction | 1.62× | Home & Garden |
| Google Photos | 2.74× | Technology & Electronics |
| Nebraska Cornhuskers | 9.08× | Sports |
| Combat sport | 1.72× | Sports |
| Endless Space | 24.57× | Games |
| Grammarly | 4.74× | Business & Career |
| Lebanon County, Pennsylvania | 20.35× | Travel & Leisure |
| Passaic County, New Jersey | 8.67× | Travel & Leisure |
| Cullman County, Alabama | 11.14× | Travel & Leisure |
| Ridgewood, New Jersey | 10.5× | Travel & Leisure |
| JDSU | 2.16× | Business & Career |
| Eyelashes Regrow | 11.21× | Beauty & Wellness |
| Kenpō | 20× | Sports |
| 3D printing | 1.71× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.65 |
| Early Adopter Mentality | POWER | 1.46 |
| Social Media Usage | JOY | 1.17 |
| Risk Appetite | THRILL | 1.07 |
| Individualism | JOY | 1.01 |
| Urban Lifestyle | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Japan | 10.3% |
| China | 7.3% |
See Don't Starve audiences in other countries
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- Crossword (17,651,059)
How to read this data
Audience size is the estimated number of people in United States who actively search for Don't Starve. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.