Halifax (United Kingdom bank) Audience in United States

Halifax (United Kingdom bank) logo

Halifax (United Kingdom bank) has an estimated audience of 552,113 people in United States. 60.7% are female, 39.3% are male, average age 34.0. Top regions: New York, California, Florida. Top brand affinities: Lulu (company), Twitch, Clash of Clans, Emirates NBD, NatWest.

The average Halifax (United Kingdom bank) fan in United States is 34.0 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Lulu (company), Twitch, Clash of Clans, with strongest over-indexing on Lulu (company) (108.21× the country average). Demographically, the Halifax (United Kingdom bank) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Travelling, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Bank

Demographics of Halifax (United Kingdom bank) fans

Demographic split for Halifax (United Kingdom bank) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age34.0
Estimated audience size552,113

Audience persona

The typical Halifax (United Kingdom bank) fan in United States is more female, around 34.0 years old, with strong Travelling tendencies and a notable affinity for Lulu (company).

Top regions in United States

Top regions ranked by reach for Halifax (United Kingdom bank) in United States
RegionReachAffinity
New York51,2801.66×
California50,1470.83×
Florida43,6191.17×
Texas34,9050.74×
New Jersey32,1632.29×
Massachusetts29,8992.75×
Pennsylvania24,6461.33×
Illinois17,5610.95×
Virginia17,1991.28×
North Carolina17,1681.03×
Ohio13,5320.8×
Georgia13,4190.79×
Michigan12,9900.9×
Washington12,0231.09×
Arizona8,9400.79×
Maryland8,9140.94×
Colorado7,9640.92×
Tennessee7,8690.71×
Minnesota7,1820.91×
Indiana7,0090.69×
Wisconsin6,9340.83×
Connecticut6,7821.22×
Missouri6,1450.69×
Oregon6,1320.97×
South Carolina6,0510.73×
Maine6,0093.04×
Alabama4,7760.62×
Kentucky4,7330.68×
Louisiana4,2230.59×
Utah4,0120.81×
Oklahoma3,6580.6×
New Hampshire3,6241.67×
Nevada3,5640.67×
Washington, District of Columbia3,1581.9×
Kansas2,8110.65×
Iowa2,8060.62×
Arkansas2,7810.61×
Rhode Island2,4921.42×
Vermont2,1482.22×
Mississippi2,1200.47×
Idaho1,8210.66×
Nebraska1,7080.62×
Hawaii1,6950.71×
New Mexico1,5460.56×
West Virginia1,3500.52×
Alaska1,3211.12×
Delaware1,1940.78×
Montana1,1880.78×
North Dakota7450.66×
South Dakota6810.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halifax (United Kingdom bank) audience
BrandAffinityCategory
Lulu (company)108.21×Shopping
Twitch24.58×Games
Clash of Clans58.63×Games
Emirates NBD495.03×Business & Career
NatWest301.74×Business & Career
Age of Mythology173.62×Games
Clash Royale61.17×Games
Sainsbury's Bank306.02×Business & Career
Sniper Elite140.59×Games
Televisió de Catalunya1419.88×Movies & TV
TikTok6.11×Internet & Social Media
Tesco Bank264.13×Business & Career
Cabal Online168.84×Games
ARMA 2169.93×Games
Chihuahua (state)28.04×Travel & Leisure
Batman Forever (video game)54.31×Games
World of Tanks40.59×Games
Age of Empires35.66×Games
Don't Starve73.94×Games
ARMA 392.84×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halifax (United Kingdom bank) audience
TraitClusterScore
TravellingTHRILL1.18
SpiritualityBALANCE1.11
Family OrientationCONSERVATISM1.11
Career OrientationPOWER1.1
Sports ActivityPOWER1.09
Luxury OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Halifax (United Kingdom bank)
CountryShare
United Kingdom85.0%
Canada4.9%
United States3.2%

See Halifax (United Kingdom bank) audiences in other countries

More Bank audiences in United States

Frequently asked questions

How many fans does Halifax (United Kingdom bank) have in United States?

Halifax (United Kingdom bank) has an estimated audience of 552,113 people in United States, concentrated in New York and California.

What is the gender split and age of Halifax (United Kingdom bank) fans?

60.7% of Halifax (United Kingdom bank) fans are female, 39.3% are male, with an average age of 34.0 years.

Which brands do Halifax (United Kingdom bank) fans like most?

Halifax (United Kingdom bank) fans show strongest brand affinity for Lulu (company) (108.21×), Twitch (24.58×), and Clash of Clans (58.63×) over the country average.

Where do Halifax (United Kingdom bank) fans live in United States?

Halifax (United Kingdom bank) fans in United States are most concentrated in New York (reach 51,280), California (reach 50,147), and Florida (reach 43,619). These three regions account for the largest share of the active audience.

What other brands do Halifax (United Kingdom bank) fans also like?

Beyond Halifax (United Kingdom bank) itself, the audience over-indexes on Twitch (24.58×), Clash of Clans (58.63×), Emirates NBD (495.03×), and NatWest (301.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halifax (United Kingdom bank). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.