Rascasse Audience Intelligence

Halifax (United Kingdom bank) Target Market in United States

A data profile of the people who buy, follow and care about Halifax (United Kingdom bank) in United States — modelled from more than twelve digital signal sources. Halifax (United Kingdom bank) has an estimated audience of 881,512 people in United States.

#25among Bank in United States#2627among Brand in United States#1657in Business & Career

The average Halifax (United Kingdom bank) fan in United States is 34.0 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include Lulu (company), Twitch, Emirates NBD, with strongest over-indexing on Lulu (company) (108.21× the country average).

Demographically, the Halifax (United Kingdom bank) audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Social Media Usage, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halifax (United Kingdom bank) fan in United States is more female, around 34.0 years old, with strong Social Media Usage tendencies and a notable affinity for Lulu (company).

Category: Business & Career · Type: Brand · Subtype: Bank

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halifax (United Kingdom bank) profile in United States.

Audience size
882K
in United States
Gender
60.7%♀
39.3% male
Age
34.0
average years
Country rank
#25753
Brand in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Halifax (United Kingdom bank)

60.7% are female, 39.3% are male, average age 34.0.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Halifax (United Kingdom bank) audience in United States
MetricValue
Female60.7%
Male39.3%
Average age34.0
Estimated audience size881,512
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Halifax (United Kingdom bank) audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3920%
40-4917%
50+9%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Halifax (United Kingdom bank) audience comes from United States.

Worldwide audience distribution share by country for Halifax (United Kingdom bank)
CountryShare
United Kingdom83.0%
United States4.9%
Canada4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halifax (United Kingdom bank) audience in United States is strongest.

Fig. 05

Top regions by affinity

Halifax (United Kingdom bank) customers by region in United States
#RegionReachAffinity×
01Massachusetts~30K3.06×
02Maine~6K3.03×
03New Jersey~40K2.62×
04Vermont~2K2.41×
05Washington, District of Columbia~3K1.81×
06New Hampshire~4K1.74×
07New York~50K1.57×
08Rhode Island~3K1.49×
09Pennsylvania~30K1.40×
10Virginia~20K1.24×
11Connecticut~7K1.21×
12Alaska~1K1.14×
13Florida~40K1.11×
14North Carolina~20K1.04×
15Washington~10K1.04×
16Maryland~9K0.92×
17Oregon~6K0.92×
18Illinois~20K0.89×
19Michigan~10K0.88×
20Minnesota~7K0.88×
21Colorado~8K0.87×
22Delaware~1K0.82×
23Montana~1K0.82×
24Wisconsin~7K0.81×
25Utah~4K0.79×
26California~50K0.77×
27Ohio~10K0.76×
28Arizona~9K0.76×
29Georgia~10K0.75×
30North Dakota<1K0.74×
31Hawaii~2K0.73×
32South Carolina~6K0.72×
33Tennessee~8K0.70×
34Idaho~2K0.69×
35Texas~30K0.68×
36Kentucky~5K0.68×
37Indiana~7K0.67×
38Missouri~6K0.67×
39Nevada~4K0.67×
40South Dakota<1K0.67×
41Kansas~3K0.66×
42Nebraska~2K0.64×
43Alabama~5K0.63×
44Arkansas~3K0.63×
45Iowa~3K0.63×
46West Virginia~2K0.62×
47Louisiana~4K0.61×
48Oklahoma~4K0.60×
49New Mexico~2K0.60×
50Mississippi~2K0.53×
Fig. 06

Affinity by region

Affinity by region — Halifax (United Kingdom bank), United States
0.53×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halifax (United Kingdom bank) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halifax (United Kingdom bank) audience
#·InterestCategoryAffinity×
01Televisió de CatalunyaMovies & TV1419.88×
02Emirates NBDBusiness & Career495.03×
03Sainsbury's BankBusiness & Career306.02×
04NatWestBusiness & Career301.74×
05Tesco BankBusiness & Career264.13×
06Age of MythologyGames173.62×
07ARMA 2Games169.93×
08Cabal OnlineGames168.84×
09Sniper EliteGames140.59×
10Lulu (company)Shopping108.21×
11ARMA 3Games92.84×
12Don't StarveGames73.94×
13Clash RoyaleGames61.17×
14Batman Forever (video game)Games54.31×
15World of TanksGames40.59×
16Age of EmpiresGames35.66×
17Chihuahua (state)Travel & Leisure28.04×
18TwitchGames24.58×
19Traffic (2000 film)Movies & TV20.00×
20TikTokInternet & Social Media6.11×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halifax (United Kingdom bank) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halifax (United Kingdom bank) audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY4.08×
Risk AppetiteTHRILL3.19×
Quality AwarenessPREMIUM2.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halifax (United Kingdom bank) audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.25×
Community OrientationOPEN0.64×
Family OrientationCONSERVATISM0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Halifax (United Kingdom bank)'s target market in United States?

Halifax (United Kingdom bank)'s target market in United States covers an estimated 881,512 people, concentrated in New York and California.

02

What is the gender split and age of Halifax (United Kingdom bank) customers?

60.7% of the Halifax (United Kingdom bank) audience are female, 39.3% are male, with an average age of 34.0 years.

03

Which brands do Halifax (United Kingdom bank) fans like most?

Halifax (United Kingdom bank) fans show strongest brand affinity for Lulu (company) (108.21×), Twitch (24.58×), and Emirates NBD (495.03×) over the country average.

04

Where do Halifax (United Kingdom bank) fans live in United States?

Halifax (United Kingdom bank) fans in United States are most concentrated in New York (reach ~50K), California (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Halifax (United Kingdom bank) fans also like?

Beyond Halifax (United Kingdom bank) itself, the audience over-indexes on Twitch (24.58×), Emirates NBD (495.03×), NatWest (301.74×), and Age of Mythology (173.62×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halifax (United Kingdom bank). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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