Rascasse Audience Intelligence

The Breakfast Club Audience in United States

A data profile of the people who buy, follow and care about The Breakfast Club in United States — modelled from more than twelve digital signal sources. The Breakfast Club has an estimated audience of 15,681,495 people in United States.

#39among Movie / TV Show / Series in United States#149in Movies & TV

The Breakfast Club fans in United States are concentrated in California, with strong brand affinity for Music.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Music, Sports, Arts and music, with strongest over-indexing on Music (2.12× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Breakfast Club fan in United States shows strong Career Orientation tendencies and a notable affinity for Music.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Breakfast Club profile in United States.

Audience size
15.7M
in United States
Country rank
#2217
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Breakfast Club viewers

Fig. 02

Gender split

Demographic split for The Breakfast Club audience in United States
MetricValue
Estimated audience size15,681,495
Fig. 04

Worldwide distribution

66.4%

of the worldwide The Breakfast Club audience comes from United States.

Worldwide audience distribution share by country for The Breakfast Club
CountryShare
United States66.4%
United Kingdom7.5%
Canada4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Breakfast Club audience in United States is strongest.

Fig. 05

Top regions by affinity

The Breakfast Club fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~800K6.19×
02Montana~200K3.82×
03New Hampshire~200K2.58×
04Idaho~100K1.75×
05Maryland~400K1.64×
06Ohio~800K1.59×
07Washington, District of Columbia~70K1.42×
08Washington~400K1.26×
09Colorado~300K1.18×
10Michigan~400K0.99×
11Mississippi~100K0.98×
12California~1.5M0.95×
13Minnesota~200K0.88×
14Indiana~200K0.83×
15Nebraska~70K0.83×
16Arizona~300K0.78×
17Delaware~30K0.78×
18Florida~800K0.77×
19Missouri~200K0.77×
20Wisconsin~200K0.75×
21South Dakota~30K0.75×
22Oklahoma~100K0.74×
23West Virginia~50K0.73×
24North Dakota~20K0.72×
25Illinois~400K0.71×
26Kentucky~100K0.71×
27Rhode Island~40K0.71×
28Pennsylvania~400K0.70×
29Maine~40K0.70×
30Alaska~20K0.70×
31Virginia~300K0.69×
32Connecticut~100K0.69×
33New Mexico~50K0.69×
34Texas~900K0.68×
35Massachusetts~200K0.68×
36Arkansas~90K0.68×
37Kansas~80K0.68×
38Vermont~20K0.68×
39New York~600K0.67×
40Georgia~300K0.67×
41New Jersey~300K0.67×
42Louisiana~100K0.67×
43Tennessee~200K0.65×
44Alabama~100K0.64×
45South Carolina~100K0.63×
46Utah~90K0.63×
47North Carolina~300K0.62×
48Nevada~90K0.61×
49Oregon~100K0.60×
50Hawaii~40K0.54×
Fig. 06

Affinity by region

Affinity by region — The Breakfast Club, United States
0.54×1.00×6.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Breakfast Club audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Breakfast Club audience
#·InterestCategoryAffinity×
01Curly HairBeauty & Wellness3.47×
02EnergyHome & Garden2.79×
03Ultimate Fighting ChampionshipSports2.77×
04Popular musicMusic & Radio2.59×
05WildlifeTravel & Leisure2.18×
06MusicBusiness & Career2.12×
07SportsSports2.02×
08EntertainmentMovies & TV1.99×
09Arts and musicArts & Culture1.91×
10CelebrityMovies & TV1.78×
11MoviesMovies & TV1.77×
12Outdoor recreationSports1.71×
13Live eventsMusic & Radio1.70×
14Food and drinkFood & Beverages1.68×
15FoodFood & Beverages1.66×
16ReadingLiterature1.64×
17Consumer electronicsTechnology & Electronics1.64×
18GamesGames1.64×
19PetsPets & Animals1.60×
20BeveragesFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Breakfast Club audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Breakfast Club audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.41×
Urban LifestyleOPEN1.36×
Convenience OrientationPREMIUM1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Breakfast Club audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.60×
Risk AppetiteTHRILL0.64×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Breakfast Club. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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