Rascasse Audience Intelligence

Bulova Target Market in United States

A data profile of the people who buy, follow and care about Bulova in United States — modelled from more than twelve digital signal sources. Bulova has an estimated audience of 839,635 people in United States.

#13among Watches in United States#2717among Brand in United States#1048in Fashion & Accessoires

The average Bulova fan in United States is 35.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RC Lens, Glashütte, UNOde50, with strongest over-indexing on RC Lens (156.02× the country average).

Demographically, the Bulova audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bulova fan in United States is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for RC Lens.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bulova profile in United States.

Audience size
840K
in United States
Gender
38.4%♀
61.6% male
Age
35.5
average years
Country rank
#26598
Brand in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bulova

38.4% are female, 61.6% are male, average age 35.5.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Bulova audience in United States
MetricValue
Female38.4%
Male61.6%
Average age35.5
Estimated audience size839,635
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Bulova audience in United States
Age bracketShare%
16-1930%
20-2919%
30-3921%
40-4916%
50+14%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Bulova audience comes from United States.

Worldwide audience distribution share by country for Bulova
CountryShare
United States22.8%
Italy12.3%
Brazil8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bulova audience in United States is strongest.

Fig. 05

Top regions by affinity

Bulova customers by region in United States
#RegionReachAffinity×
01Florida~90K1.71×
02New York~70K1.62×
03New Jersey~30K1.49×
04Texas~100K1.42×
05California~100K1.41×
06Connecticut~10K1.28×
07Massachusetts~20K1.24×
08Nevada~10K1.21×
09Illinois~30K1.15×
10Alaska~2K1.15×
11Arizona~20K1.13×
12Rhode Island~3K1.12×
13Washington~20K1.09×
14Virginia~20K1.08×
15Georgia~30K1.06×
16Washington, District of Columbia~3K1.06×
17New Mexico~4K1.04×
18Utah~7K1.02×
19Louisiana~10K1.01×
20Colorado~10K0.99×
21North Carolina~20K0.98×
22Tennessee~20K0.97×
23Pennsylvania~30K0.96×
24Maryland~10K0.95×
25Indiana~10K0.94×
26Nebraska~4K0.94×
27New Hampshire~3K0.93×
28Ohio~20K0.92×
29South Carolina~10K0.92×
30Alabama~10K0.92×
31Oregon~9K0.92×
32Kansas~6K0.92×
33Hawaii~3K0.92×
34North Dakota~2K0.92×
35Kentucky~9K0.90×
36Oklahoma~8K0.89×
37Idaho~4K0.88×
38Michigan~20K0.87×
39Arkansas~6K0.87×
40Delaware~2K0.87×
41Missouri~10K0.84×
42Iowa~6K0.83×
43West Virginia~3K0.83×
44Montana~2K0.82×
45South Dakota~2K0.82×
46Wisconsin~10K0.81×
47Mississippi~5K0.81×
48Minnesota~9K0.79×
49Maine~2K0.78×
50Vermont~1K0.76×
Fig. 06

Affinity by region

Affinity by region — Bulova, United States
0.76×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bulova audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bulova audience
#·InterestCategoryAffinity×
01UNOde50Fashion & Accessoires170.74×
02RC LensSports156.02×
03TechnoMarineBusiness & Career110.21×
04BALL Watch CompanyFashion & Accessoires99.00×
05Frank MüllerFashion & Accessoires88.17×
06GlashütteTravel & Leisure70.24×
07World of WatchesShopping59.54×
08Sheffield Wednesday F.C.Sports59.41×
09Mido (footballer)Sports57.89×
10Invicta (company)Fashion & Accessoires44.61×
11Raymond WeilFashion & Accessoires43.95×
12Hamilton Watch CompanyFashion & Accessoires29.68×
13Park Bo-gumMovies & TV25.64×
14Rado (watch)Fashion & Accessoires25.05×
15Waistline (clothing)Fashion & Accessoires20.00×
16Primera Hora (Puerto Rico)News20.00×
17SwatchFashion & Accessoires17.24×
18G-ShockFashion & Accessoires15.00×
19Pocket watchFashion & Accessoires14.15×
20SupermanMovies & TV2.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bulova audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bulova audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.44×
IndulgenceJOY1.58×
Design AffinityPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bulova audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN1.01×
Pet OwnershipJOY1.07×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bulova's target market in United States?

Bulova's target market in United States covers an estimated 839,635 people, concentrated in California and Texas.

02

What is the gender split and age of Bulova customers?

38.4% of the Bulova audience are female, 61.6% are male, with an average age of 35.5 years.

03

Which brands do Bulova fans like most?

Bulova fans show strongest brand affinity for RC Lens (156.02×), Glashütte (70.24×), and UNOde50 (170.74×) over the country average.

04

Where do Bulova fans live in United States?

Bulova fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Bulova fans also like?

Beyond Bulova itself, the audience over-indexes on Glashütte (70.24×), UNOde50 (170.74×), BALL Watch Company (99×), and Mido (footballer) (57.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bulova audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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