Bulova Audience in United States

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Bulova has an estimated audience of 820,885 people in United States. 38.4% are female, 61.6% are male, average age 35.5. Top regions: California, Texas, Florida. Top brand affinities: RC Lens, Glashütte, UNOde50, BALL Watch Company, World of Watches.

The average Bulova fan in United States is 35.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include RC Lens, Glashütte, UNOde50, with strongest over-indexing on RC Lens (156.02× the country average). Demographically, the Bulova audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Watches

Demographics of Bulova fans

Demographic split for Bulova audience in United States
MetricValue
Female38.4%
Male61.6%
Average age35.5
Estimated audience size820,885

Audience persona

The typical Bulova fan in United States is more male, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for RC Lens.

Top regions in United States

Top regions ranked by reach for Bulova in United States
RegionReachAffinity
California136,3851.51×
Texas104,7761.48×
Florida94,5471.7×
New York81,2631.77×
New Jersey33,2781.59×
Illinois32,9591.21×
Pennsylvania27,4810.99×
Georgia27,2921.08×
North Carolina25,3711.03×
Ohio23,7260.94×
Virginia22,1711.11×
Massachusetts21,2941.32×
Arizona19,5701.17×
Michigan19,1310.89×
Washington18,7591.14×
Tennessee15,9700.97×
Indiana14,3470.96×
Maryland13,6880.97×
Colorado13,2261.02×
South Carolina11,2540.91×
Missouri11,2520.85×
Connecticut10,8571.32×
Louisiana10,2440.97×
Nevada10,1051.27×
Alabama9,9660.87×
Wisconsin9,5970.78×
Minnesota9,3830.8×
Kentucky9,1190.89×
Oregon9,1000.97×
Oklahoma7,5290.83×
Utah7,2170.98×
Kansas5,8530.9×
Arkansas5,6250.83×
Iowa5,1180.76×
Mississippi4,8710.72×
New Mexico4,2621.04×
Nebraska3,4790.85×
Idaho3,2780.8×
Hawaii3,2410.92×
Rhode Island2,9451.13×
West Virginia2,8980.76×
New Hampshire2,7880.86×
Washington, District of Columbia2,7321.11×
Maine2,0730.7×
Alaska1,8821.07×
Delaware1,8570.82×
Montana1,5680.69×
North Dakota1,4610.87×
South Dakota1,2620.67×
Wyoming8300.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bulova audience
BrandAffinityCategory
RC Lens156.02×Sports
Glashütte70.24×Travel & Leisure
UNOde50170.74×Fashion & Accessoires
BALL Watch Company99×Fashion & Accessoires
World of Watches59.54×Shopping
Park Bo-gum25.64×Movies & TV
Invicta (company)44.61×Fashion & Accessoires
Mido (footballer)57.89×Sports
Waistline (clothing)20×Fashion & Accessoires
Hamilton Watch Company29.68×Fashion & Accessoires
G-Shock15×Fashion & Accessoires
Sheffield Wednesday F.C.59.41×Sports
Superman2.57×Movies & TV
TechnoMarine110.21×Business & Career
Frank Müller88.17×Fashion & Accessoires
Raymond Weil43.95×Fashion & Accessoires
Primera Hora (Puerto Rico)20×News
Pocket watch14.15×Fashion & Accessoires
Glashütte Original45.4×Fashion & Accessoires
Rado (watch)25.05×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bulova audience
TraitClusterScore
Luxury OrientationPREMIUM7.65
Design AffinityPREMIUM2.14
IndulgenceJOY2.05
Quality AwarenessPREMIUM1.59
Career OrientationPOWER1.54
LGBTQ+ IdentityOPEN1.52

Worldwide distribution

Worldwide audience distribution share by country for Bulova
CountryShare
United States22.6%
Italy12.5%
Brazil8.8%

See Bulova audiences in other countries

More Watches audiences in United States

Frequently asked questions

How many fans does Bulova have in United States?

Bulova has an estimated audience of 820,885 people in United States, concentrated in California and Texas.

What is the gender split and age of Bulova fans?

38.4% of Bulova fans are female, 61.6% are male, with an average age of 35.5 years.

Which brands do Bulova fans like most?

Bulova fans show strongest brand affinity for RC Lens (156.02×), Glashütte (70.24×), and UNOde50 (170.74×) over the country average.

Where do Bulova fans live in United States?

Bulova fans in United States are most concentrated in California (reach 136,385), Texas (reach 104,776), and Florida (reach 94,547). These three regions account for the largest share of the active audience.

What other brands do Bulova fans also like?

Beyond Bulova itself, the audience over-indexes on Glashütte (70.24×), UNOde50 (170.74×), BALL Watch Company (99×), and World of Watches (59.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bulova. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.