Waistline (clothing) Audience in United States

Waistline (clothing) logo

Waistline (clothing) has an estimated audience of 2,525,200 people in United States. 78.3% are female, 21.7% are male, average age 38.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Goop, Governor of Michigan, headspace, Cherish (group).

The average Waistline (clothing) fan in United States is 38.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Goop, Governor of Michigan, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Waistline (clothing) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Waistline (clothing) fans

Demographic split for Waistline (clothing) audience in United States
MetricValue
Female78.3%
Male21.7%
Average age38.6
Estimated audience size2,525,200

Audience persona

The typical Waistline (clothing) fan in United States is more female, around 38.6 years old, with strong Design Affinity tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Waistline (clothing) in United States
RegionReachAffinity
California395,2671.42×
Texas266,9551.23×
Florida198,9481.16×
New York189,4101.34×
Georgia92,6341.19×
Illinois88,6131.05×
North Carolina84,8271.12×
Pennsylvania80,9790.95×
New Jersey75,3451.17×
Ohio68,2360.88×
Virginia67,7631.1×
Arizona60,8081.18×
Washington59,7141.18×
Michigan52,9680.8×
Maryland51,9481.2×
Tennessee48,9660.97×
Massachusetts46,2340.93×
Indiana41,2280.89×
South Carolina36,9120.97×
Missouri36,5300.9×
Alabama34,7420.98×
Louisiana34,2551.05×
Nevada31,1421.28×
Colorado30,4660.77×
Oregon29,9951.04×
Wisconsin28,9570.76×
Minnesota27,6690.76×
Oklahoma26,9780.96×
Kentucky26,5500.84×
Connecticut25,2411×
Mississippi23,0011.11×
Arkansas21,4561.03×
Nebraska20,6831.63×
Kansas20,6081.04×
Utah19,0080.84×
Hawaii15,4941.43×
Iowa15,4020.74×
New Mexico10,6680.84×
Idaho8,7670.69×
New Hampshire7,4320.75×
West Virginia7,1210.61×
Rhode Island6,7990.85×
Washington, District of Columbia6,5940.87×
Delaware6,4270.92×
Alaska6,1581.14×
Maine6,0400.67×
North Dakota5,1590.99×
Montana4,9560.71×
South Dakota4,8910.84×
Wyoming4,6081.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waistline (clothing) audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Goop10.03×Internet & Social Media
Governor of Michigan10.28×Politics & Society
headspace10.89×Health
Cherish (group)12.04×Music & Radio
Hardik Pandya15.91×Sports
Grace Slick9.04×Music & Radio
National Paralympic Committee23.81×Sports
Harlow11.82×Travel & Leisure
Fairy godmother7.28×Literature
Google Home6.15×Technology & Electronics
No Escape (1994 film)9.98×Movies & TV
Wok5.73×Food & Beverages
Home equity1.71×Home & Garden
Hibachi6.76×Food & Beverages
Grinch3.27×Movies & TV
Stamp collecting3.54×Home & Garden
TV Fanatic7.65×Movies & TV
JDSU2.04×Business & Career
Vocal harmony2.88×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waistline (clothing) audience
TraitClusterScore
Design AffinityPREMIUM1.56
SustainabilityBALANCE1.45
CreativityOPEN1.37
Price SensitivityPREMIUM1.32
Healthy LifestyleBALANCE1.26
Luxury OrientationPREMIUM1.26

Worldwide distribution

Worldwide audience distribution share by country for Waistline (clothing)
CountryShare
United States33.2%
Thailand10.7%
Taiwan7.0%

See Waistline (clothing) audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Waistline (clothing) have in United States?

Waistline (clothing) has an estimated audience of 2,525,200 people in United States, concentrated in California and Texas.

What is the gender split and age of Waistline (clothing) fans?

78.3% of Waistline (clothing) fans are female, 21.7% are male, with an average age of 38.6 years.

Which brands do Waistline (clothing) fans like most?

Waistline (clothing) fans show strongest brand affinity for Keene, New Hampshire (675×), Goop (10.03×), and Governor of Michigan (10.28×) over the country average.

Where do Waistline (clothing) fans live in United States?

Waistline (clothing) fans in United States are most concentrated in California (reach 395,267), Texas (reach 266,955), and Florida (reach 198,948). These three regions account for the largest share of the active audience.

What other brands do Waistline (clothing) fans also like?

Beyond Waistline (clothing) itself, the audience over-indexes on Goop (10.03×), Governor of Michigan (10.28×), headspace (10.89×), and Cherish (group) (12.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waistline (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.