Rascasse Audience Intelligence

Waistline (clothing) Audience in United States

A data profile of the people who buy, follow and care about Waistline (clothing) in United States — modelled from more than twelve digital signal sources. Waistline (clothing) has an estimated audience of 2,525,200 people in United States.

#5596among Topic in United States#543in Fashion & Accessoires

The average Waistline (clothing) fan in United States is 38.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include TravelCenters of America, Bulova, Erin Andrews, with strongest over-indexing on TravelCenters of America (20× the country average).

Demographically, the Waistline (clothing) audience skews more female with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Waistline (clothing) fan in United States is more female, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for TravelCenters of America.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Waistline (clothing) profile in United States.

Audience size
2.5M
in United States
Gender
78.3%♀
21.7% male
Age
38.6
average years
Country rank
#11832
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Waistline (clothing) fans

78.3% are female, 21.7% are male, average age 38.6.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Waistline (clothing) audience in United States
MetricValue
Female78.3%
Male21.7%
Average age38.6
Estimated audience size2,525,200
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Waistline (clothing) audience in United States
Age bracketShare%
16-1919%
20-2920%
30-3922%
40-4923%
50+16%
Fig. 04

Worldwide distribution

33.2%

of the worldwide Waistline (clothing) audience comes from United States.

Worldwide audience distribution share by country for Waistline (clothing)
CountryShare
United States33.2%
Thailand10.7%
Taiwan7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Waistline (clothing) audience in United States is strongest.

Fig. 05

Top regions by affinity

Waistline (clothing) fans by region: top regions in United States
#RegionReachAffinity×
01Nebraska~20K1.34×
02California~400K1.33×
03New York~200K1.26×
04Hawaii~10K1.17×
05Texas~200K1.15×
06Nevada~30K1.15×
07Maryland~50K1.14×
08Florida~200K1.11×
09Georgia~90K1.11×
10New Jersey~70K1.10×
11Washington~60K1.10×
12Louisiana~40K1.09×
13Mississippi~20K1.09×
14Alaska~6K1.07×
15Arizona~50K1.06×
16North Carolina~80K1.04×
17Virginia~60K1.04×
18Oregon~30K1.02×
19Arkansas~20K1.02×
20Vermont~5K1.02×
21North Dakota~5K1.01×
22Illinois~80K1.00×
23Delaware~7K1.00×
24Alabama~40K0.99×
25South Dakota~6K0.99×
26Connecticut~20K0.98×
27Tennessee~50K0.97×
28Massachusetts~50K0.97×
29Kansas~20K0.97×
30Rhode Island~8K0.97×
31Oklahoma~30K0.96×
32Washington, District of Columbia~7K0.96×
33Montana~7K0.96×
34New Mexico~10K0.95×
35Pennsylvania~80K0.93×
36South Carolina~40K0.93×
37West Virginia~10K0.93×
38New Hampshire~9K0.93×
39Indiana~40K0.92×
40Missouri~40K0.92×
41Kentucky~30K0.92×
42Utah~20K0.92×
43Iowa~20K0.92×
44Idaho~10K0.92×
45Maine~8K0.92×
46Michigan~60K0.91×
47Ohio~70K0.90×
48Colorado~30K0.87×
49Minnesota~30K0.87×
50Wisconsin~30K0.86×
Fig. 06

Affinity by region

Affinity by region — Waistline (clothing), United States
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Waistline (clothing) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Waistline (clothing) audience
#·InterestCategoryAffinity×
01TravelCenters of AmericaTravel & Leisure20.00×
02BulovaFashion & Accessoires20.00×
03Invicta (company)Fashion & Accessoires20.00×
04FrescaFood & Beverages15.56×
05Erin AndrewsSports13.45×
06Kia ForteCars & Mobility11.60×
07JumpsuitFashion & Accessoires4.73×
08Eyelash extensionsBeauty & Wellness2.83×
09QVCMovies & TV2.77×
10Office DepotShopping2.70×
11Children's clothingFashion & Accessoires2.65×
12Dillard'sFashion & Accessoires2.26×
13Five BelowShopping2.15×
14J. C. PenneyShopping2.07×
15Discount storesShopping2.00×
16Nordstrom rackFashion & Accessoires1.97×
17NordstromShopping1.71×
18TrousersFashion & Accessoires1.61×
19HandbagsFashion & Accessoires1.59×
20Skin careBeauty & Wellness1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Waistline (clothing) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Waistline (clothing) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.53×
Design AffinityPREMIUM1.39×
CreativityOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Waistline (clothing) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
Social Media UsageJOY0.92×
Risk AppetiteTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Waistline (clothing) have in United States?

Waistline (clothing) has an estimated audience of 2,525,200 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Waistline (clothing) fans?

78.3% of Waistline (clothing) fans are female, 21.7% are male, with an average age of 38.6 years.

03

Which brands do Waistline (clothing) fans like most?

Waistline (clothing) fans show strongest brand affinity for TravelCenters of America (20×), Bulova (20×), and Erin Andrews (13.45×) over the country average.

04

Where do Waistline (clothing) fans live in United States?

Waistline (clothing) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Waistline (clothing) fans also like?

Beyond Waistline (clothing) itself, the audience over-indexes on Bulova (20×), Erin Andrews (13.45×), Invicta (company) (20×), and Jumpsuit (4.73×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Waistline (clothing) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Waistline (clothing). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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