Fresca Audience in United States

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Fresca has an estimated audience of 578,848 people in United States. 40.4% are female, 59.6% are male, average age 38.1. Top regions: California, Texas, Florida. Top brand affinities: Charlie Munger, Valle de Bravo, Cerveza Modelo, Festival Corona Capital, Pacifico Beer.

The average Fresca fan in United States is 38.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlie Munger, Valle de Bravo, Cerveza Modelo, with strongest over-indexing on Charlie Munger (527.73× the country average). Demographically, the Fresca audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Indulgence, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Demographics of Fresca fans

Demographic split for Fresca audience in United States
MetricValue
Female40.4%
Male59.6%
Average age38.1
Estimated audience size578,848

Audience persona

The typical Fresca fan in United States is more male, around 38.1 years old, with strong Indulgence tendencies and a notable affinity for Charlie Munger.

Top regions in United States

Top regions ranked by reach for Fresca in United States
RegionReachAffinity
California57,7170.91×
Texas52,2321.05×
Florida34,4270.88×
New York25,7070.79×
Illinois21,5171.12×
North Carolina17,7501.02×
Georgia17,6060.99×
Pennsylvania16,2380.83×
Ohio15,9560.89×
Michigan15,8841.05×
Virginia13,0810.93×
Massachusetts12,9661.14×
Tennessee12,1091.04×
Arizona11,9311.01×
Minnesota11,8821.43×
Indiana11,5281.09×
New Jersey11,2180.76×
Wisconsin10,9121.25×
Washington10,6460.92×
Missouri9,5441.02×
Colorado8,5120.93×
South Carolina8,1680.94×
Connecticut7,7821.34×
Iowa7,3761.55×
Kentucky7,1420.98×
Maryland7,0280.71×
Utah6,9521.34×
Alabama6,5840.81×
Oklahoma6,5731.02×
Louisiana6,0620.81×
Oregon5,6800.86×
Kansas5,5891.23×
Nevada5,2160.93×
Arkansas4,5980.96×
Nebraska4,2541.47×
Idaho3,9891.37×
Mississippi3,6730.77×
New Mexico2,4440.84×
Hawaii2,4440.98×
New Hampshire2,2881×
West Virginia2,1870.81×
Rhode Island1,8681.01×
Maine1,8400.89×
South Dakota1,7221.29×
North Dakota1,5871.33×
Washington, District of Columbia1,5460.89×
Montana1,2780.8×
Delaware1,1660.73×
Alaska1,1250.91×
Vermont7450.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fresca audience
BrandAffinityCategory
Charlie Munger527.73×Politics & Society
Valle de Bravo1305.48×Travel & Leisure
Cerveza Modelo178.32×Food & Beverages
Festival Corona Capital142.34×Music & Radio
Pacifico Beer123.09×Food & Beverages
Burn (energy drink)88.49×Food & Beverages
Cerveza Victoria México316.61×
Kronplatz290.82×Travel & Leisure
Los Angeles FC27.45×Sports
World of Coca-Cola84.05×Travel & Leisure
Fasting13.29×Health
Bonaqua124×Food & Beverages
Doris Kearns Goodwin74.89×Movies & TV
Fanta37.05×Food & Beverages
Amaro Averna100.31×Food & Beverages
Michelob ULTRA24.68×Food & Beverages
Tanjong Beach Club169.59×Travel & Leisure
Nutritionist10.09×Food & Beverages
Tom Felton20×Movies & TV
Coron, Palawan107.1×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fresca audience
TraitClusterScore
IndulgenceJOY1.56
Quality AwarenessPREMIUM1.55
SustainabilityBALANCE1.39
Urban LifestyleOPEN1.37
TravellingTHRILL1.34
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for Fresca
CountryShare
United States42.0%
Mexico10.7%
Italy10.1%

See Fresca audiences in other countries

More Soft drinks audiences in United States

Frequently asked questions

How many fans does Fresca have in United States?

Fresca has an estimated audience of 578,848 people in United States, concentrated in California and Texas.

What is the gender split and age of Fresca fans?

40.4% of Fresca fans are female, 59.6% are male, with an average age of 38.1 years.

Which brands do Fresca fans like most?

Fresca fans show strongest brand affinity for Charlie Munger (527.73×), Valle de Bravo (1305.48×), and Cerveza Modelo (178.32×) over the country average.

Where do Fresca fans live in United States?

Fresca fans in United States are most concentrated in California (reach 57,717), Texas (reach 52,232), and Florida (reach 34,427). These three regions account for the largest share of the active audience.

What other brands do Fresca fans also like?

Beyond Fresca itself, the audience over-indexes on Valle de Bravo (1305.48×), Cerveza Modelo (178.32×), Festival Corona Capital (142.34×), and Pacifico Beer (123.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.