Rascasse Audience Intelligence

Fresca Target Market in United States

A data profile of the people who buy, follow and care about Fresca in United States — modelled from more than twelve digital signal sources. Fresca has an estimated audience of 622,727 people in United States.

#18among Soft drinks in United States#3309among Brand in United States#1736in Food & Beverages

The average Fresca fan in United States is 38.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charlie Munger, Valle de Bravo, Cerveza Modelo, with strongest over-indexing on Charlie Munger (527.73× the country average).

Demographically, the Fresca audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fresca fan in United States is more male, around 38.1 years old, with strong Pet Ownership tendencies and a notable affinity for Charlie Munger.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fresca profile in United States.

Audience size
623K
in United States
Gender
40.4%♀
59.6% male
Age
38.1
average years
Country rank
#32086
Brand in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Fresca

40.4% are female, 59.6% are male, average age 38.1.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Fresca audience in United States
MetricValue
Female40.4%
Male59.6%
Average age38.1
Estimated audience size622,727
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Fresca audience in United States
Age bracketShare%
16-1914%
20-2928%
30-3926%
40-4917%
50+15%
Fig. 04

Worldwide distribution

42.8%

of the worldwide Fresca audience comes from United States.

Worldwide audience distribution share by country for Fresca
CountryShare
United States42.8%
Mexico10.5%
Italy9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fresca audience in United States is strongest.

Fig. 05

Top regions by affinity

Fresca customers by region in United States
#RegionReachAffinity×
01Iowa~7K1.48×
02Nebraska~4K1.42×
03Minnesota~10K1.39×
04Utah~7K1.33×
05Idaho~4K1.32×
06North Dakota~2K1.32×
07South Dakota~2K1.30×
08Connecticut~7K1.27×
09Kansas~6K1.22×
10Wisconsin~10K1.20×
11Massachusetts~10K1.10×
12Indiana~10K1.07×
13Tennessee~10K1.06×
14North Carolina~20K1.05×
15Illinois~20K1.04×
16Missouri~10K1.03×
17Oklahoma~7K1.03×
18New Hampshire~2K1.02×
19Texas~50K1.01×
20Kentucky~7K1.01×
21Arkansas~5K1.01×
22Rhode Island~2K1.01×
23Michigan~20K1.00×
24Alaska~1K0.99×
25Arizona~10K0.98×
26Georgia~20K0.96×
27South Carolina~8K0.96×
28Maine~2K0.96×
29Hawaii~2K0.95×
30Virginia~10K0.94×
31Nevada~5K0.93×
32West Virginia~2K0.91×
33Ohio~20K0.90×
34Washington~10K0.89×
35Colorado~8K0.89×
36Washington, District of Columbia~2K0.88×
37California~60K0.87×
38Alabama~7K0.87×
39New Mexico~3K0.87×
40Montana~1K0.87×
41Florida~30K0.85×
42Oregon~6K0.85×
43Mississippi~4K0.84×
44Louisiana~6K0.83×
45Pennsylvania~20K0.82×
46Vermont<1K0.82×
47Delaware~1K0.81×
48Maryland~7K0.75×
49New York~20K0.74×
50New Jersey~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Fresca, United States
0.72×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fresca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fresca audience
#·InterestCategoryAffinity×
01Valle de BravoTravel & Leisure1305.48×
02Charlie MungerPolitics & Society527.73×
03Cerveza Victoria MéxicoPOI316.61×
04KronplatzTravel & Leisure290.82×
05Cerveza ModeloFood & Beverages178.32×
06Tanjong Beach ClubTravel & Leisure169.59×
07Festival Corona CapitalMusic & Radio142.34×
08BonaquaFood & Beverages124.00×
09Pacifico BeerFood & Beverages123.09×
10Coron, PalawanTravel & Leisure107.10×
11Amaro AvernaFood & Beverages100.31×
12Burn (energy drink)Food & Beverages88.49×
13World of Coca-ColaTravel & Leisure84.05×
14Doris Kearns GoodwinMovies & TV74.89×
15FantaFood & Beverages37.05×
16Los Angeles FCSports27.45×
17Michelob ULTRAFood & Beverages24.68×
18Tom FeltonMovies & TV20.00×
19FastingHealth13.29×
20NutritionistFood & Beverages10.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fresca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fresca audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.71×
MindfulnessBALANCE1.62×
SustainabilityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fresca audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.68×
Convenience OrientationPREMIUM0.72×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Fresca's target market in United States?

Fresca's target market in United States covers an estimated 622,727 people, concentrated in California and Texas.

02

What is the gender split and age of Fresca customers?

40.4% of the Fresca audience are female, 59.6% are male, with an average age of 38.1 years.

03

Which brands do Fresca fans like most?

Fresca fans show strongest brand affinity for Charlie Munger (527.73×), Valle de Bravo (1305.48×), and Cerveza Modelo (178.32×) over the country average.

04

Where do Fresca fans live in United States?

Fresca fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fresca fans also like?

Beyond Fresca itself, the audience over-indexes on Valle de Bravo (1305.48×), Cerveza Modelo (178.32×), Festival Corona Capital (142.34×), and Pacifico Beer (123.09×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soft drinks audiences in United States

See Fresca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fresca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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