Rascasse Audience Intelligence

Fresca Target Market in United States

Fresca has an estimated audience of 623K people in United States.

#18among Soft drinks in United States#3549among brands in United States#1764in Food & Beverages

The average Fresca fan in United States is 38.7 years old, more male, and lives primarily in California.

By number of fans, Fresca ranks #18 among the 73 objects in Soft drinks in United States — 4.9× the group median.

Its fans are 3.9 years older than the group average of 34.8.

Women make up 40.4% of the fan base, 12.7 percentage points fewer than the group average.

Compared with the other 72 objects in Soft drinks, Fresca fans stand out for their interest in Valle de Bravo, Charlie Munger and Cerveza Victoria México.

Most fans live in California, Texas, Florida.

Top affinities include Valle de Bravo, Charlie Munger, Cerveza Victoria México, with strongest over-indexing on Valle de Bravo (1305.48× the country average).

Demographically, the Fresca audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

The typical Fresca fan in United States is more male, around 38.7 years old, with strong Pet Ownership tendencies and a notable affinity for Valle de Bravo.

Category: Food & Beverages · Type: Brand · Subtype: Soft drinks

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
623K
in United States
Gender
40.4%♀
59.6% male
Age
38.7
average years
Country rank
#32133
among all objects in United States
Fig. 01

Search interest · 12-month trend

+34%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Fresca

40.4% are female, 59.6% are male, average age 38.7.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Fresca audience in United States
MetricValue
Female40.4%
Male59.6%
Average age38.7
Estimated audience size623K
Fig. 03

Age distribution

Ø 38.7
average years
Age distribution of the Fresca audience in United States
Age bracketShare%
16-2414%
25-3428%
35-4426%
45-5417%
55+15%
Fig. 04

Worldwide distribution

42.7%

of the worldwide Fresca audience comes from United States.

Worldwide audience distribution share by country for Fresca
CountryShare
United States42.7%
Mexico10.5%
Italy9.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fresca customers by region in United States
#RegionReachAffinity×
01Iowa~9K1.48×
02Nebraska~5K1.42×
03Minnesota~10K1.39×
04Utah~8K1.33×
05Idaho~5K1.32×
06North Dakota~2K1.32×
07South Dakota~2K1.30×
08Connecticut~9K1.27×
09Kansas~7K1.22×
10Wisconsin~10K1.20×
11Massachusetts~10K1.10×
12Indiana~10K1.07×
13Tennessee~10K1.06×
14North Carolina~20K1.05×
15Illinois~20K1.04×
16Missouri~10K1.03×
17Oklahoma~8K1.03×
18New Hampshire~3K1.02×
19Texas~40K1.01×
20Kentucky~8K1.01×
21Arkansas~6K1.01×
22Rhode Island~2K1.01×
23Michigan~20K1.00×
24Alaska~1K0.99×
25Arizona~10K0.98×
26Georgia~20K0.96×
27South Carolina~10K0.96×
28Maine~2K0.96×
29Hawaii~3K0.95×
30Virginia~20K0.94×
31Nevada~6K0.93×
32West Virginia~3K0.91×
33Ohio~20K0.90×
34Washington~10K0.89×
35Colorado~10K0.89×
36Washington, District of Columbia~1K0.88×
37California~60K0.87×
38Alabama~8K0.87×
39New Mexico~3K0.87×
40Montana~2K0.87×
41Florida~30K0.85×
42Oregon~7K0.85×
43Mississippi~5K0.84×
44Louisiana~7K0.83×
45Pennsylvania~20K0.82×
46Vermont<1K0.82×
47Delaware~1K0.81×
48Maryland~9K0.75×
49New York~30K0.74×
50New Jersey~10K0.72×
Fig. 06

Affinity by region

Affinity by region — Fresca, United States
0.72×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fresca audience vs. the country average
#·InterestCategoryAffinity×
01Valle de BravoTravel & Leisure1305.48×
02Charlie MungerPolitics & Society527.73×
03Cerveza Victoria MéxicoPOI316.61×
04KronplatzTravel & Leisure290.82×
05Cerveza ModeloFood & Beverages178.32×
06Tanjong Beach ClubTravel & Leisure169.59×
07Festival Corona CapitalMusic & Radio142.34×
08BonaquaFood & Beverages124.00×
09Pacifico BeerFood & Beverages123.09×
10Coron, PalawanTravel & Leisure107.10×
11Amaro AvernaFood & Beverages100.31×
12Burn (energy drink)Food & Beverages88.49×
13World of Coca-ColaTravel & Leisure84.05×
14Doris Kearns GoodwinMovies & TV74.89×
15FantaFood & Beverages37.05×
16Los Angeles FCSports27.45×
17Michelob ULTRAFood & Beverages24.68×
18Tom FeltonMovies & TV20.00×
19FastingHealth13.29×
20NutritionistFood & Beverages10.09×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fresca audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fresca audience vs. the country average · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.71×
MindfulnessBALANCE1.62×
SustainabilityBALANCE1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fresca audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.68×
Convenience OrientationPREMIUM0.72×
CreativityOPEN0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soft drinks audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fresca over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/fresca-5626” · Methodology