Rascasse Audience Intelligence

World of Coca-Cola Audience in United States

A data profile of the people who buy, follow and care about World of Coca-Cola in United States — modelled from more than twelve digital signal sources. World of Coca-Cola has an estimated audience of 276,926 people in United States.

#92among Museum in United States#6092among POI in United States#4225in Travel & Leisure

The average World of Coca-Cola fan in United States is 42.2 years old, more female, and lives primarily in Georgia.

The audience is concentrated in Georgia, Florida, Texas.

Top brand affinities include Fresca, Doris Kearns Goodwin, Music Express, with strongest over-indexing on Fresca (113.43× the country average).

Demographically, the World of Coca-Cola audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical World of Coca-Cola fan in United States is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Fresca.

Category: Travel & Leisure · Type: POI · Subtype: Museum

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the World of Coca-Cola profile in United States.

Audience size
277K
in United States
Gender
59.8%♀
40.2% male
Age
42.2
average years
Country rank
#50339
POI in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of World of Coca-Cola fans

59.8% are female, 40.2% are male, average age 42.2.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for World of Coca-Cola audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.2
Estimated audience size276,926
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the World of Coca-Cola audience in United States
Age bracketShare%
16-1913%
20-2917%
30-3922%
40-4922%
50+26%
Fig. 04

Worldwide distribution

63.4%

of the worldwide World of Coca-Cola audience comes from United States.

Worldwide audience distribution share by country for World of Coca-Cola
CountryShare
United States63.4%
China4.7%
Brazil3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the World of Coca-Cola audience in United States is strongest.

Fig. 05

Top regions by affinity

World of Coca-Cola fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~200K29.98×
02Alabama~6K1.60×
03South Carolina~7K1.58×
04Tennessee~7K1.24×
05North Carolina~9K1.13×
06Mississippi~2K0.91×
07Alaska<1K0.83×
08Vermont<1K0.80×
09Florida~10K0.79×
10Montana<1K0.76×
11South Dakota<1K0.75×
12North Dakota<1K0.75×
13Maine<1K0.66×
14Rhode Island<1K0.66×
15Delaware<1K0.66×
16Virginia~4K0.64×
17Louisiana~2K0.64×
18Kentucky~2K0.64×
19West Virginia<1K0.63×
20Hawaii<1K0.63×
21New Hampshire<1K0.63×
22Washington, District of Columbia<1K0.63×
23Idaho<1K0.62×
24New Mexico<1K0.60×
25Arkansas~1K0.58×
26Nebraska<1K0.58×
27Maryland~2K0.52×
28Kansas~1K0.52×
29Indiana~3K0.50×
30Nevada~1K0.50×
31Iowa~1K0.50×
32Oklahoma~1K0.48×
33Connecticut~1K0.48×
34Utah~1K0.47×
35New Jersey~3K0.45×
36Missouri~2K0.45×
37Illinois~4K0.43×
38Ohio~4K0.43×
39Massachusetts~2K0.43×
40Oregon~1K0.43×
41Michigan~3K0.42×
42Wisconsin~2K0.42×
43Texas~10K0.40×
44Minnesota~2K0.40×
45Colorado~2K0.39×
46New York~6K0.38×
47Pennsylvania~3K0.37×
48Washington~2K0.36×
49Arizona~2K0.35×
50California~8K0.26×
Fig. 06

Affinity by region

Affinity by region — World of Coca-Cola, United States
0.26×1.00×29.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the World of Coca-Cola audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for World of Coca-Cola audience
#·InterestCategoryAffinity×
01Music ExpressMusic & Radio437.40×
02Tanjong Beach ClubTravel & Leisure320.27×
03Peterborough United F.C.Sports305.57×
04La Gaîté LyriqueArts & Culture154.37×
05Doris Kearns GoodwinMovies & TV145.32×
06Punch-Out!! (NES)Games137.71×
07CinzanoFood & Beverages129.64×
08BonaquaFood & Beverages129.00×
09FrescaFood & Beverages113.43×
10Amaro AvernaFood & Beverages105.98×
11Plymouth Argyle F.C.Sports97.79×
12Burn (energy drink)Food & Beverages78.31×
13Coca-Cola 600Sports56.41×
14Islands (restaurant)Food & Beverages50.66×
15Zoo AtlantaTravel & Leisure50.66×
16FantaFood & Beverages46.38×
17Georgia AquariumTravel & Leisure15.63×
18Restaurant DepotFood & Beverages12.30×
19FastingHealth11.86×
20NutritionistFood & Beverages8.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the World of Coca-Cola audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by World of Coca-Cola audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.24×
Healthy LifestyleBALANCE1.17×
Urban LifestyleOPEN1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by World of Coca-Cola audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.78×
CreativityOPEN0.82×
Community OrientationOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does World of Coca-Cola have in United States?

World of Coca-Cola has an estimated audience of 276,926 people in United States, concentrated in Georgia and Florida.

02

What is the gender split and age of World of Coca-Cola fans?

59.8% of World of Coca-Cola fans are female, 40.2% are male, with an average age of 42.2 years.

03

Which brands do World of Coca-Cola fans like most?

World of Coca-Cola fans show strongest brand affinity for Fresca (113.43×), Doris Kearns Goodwin (145.32×), and Music Express (437.4×) over the country average.

04

Where do World of Coca-Cola fans live in United States?

World of Coca-Cola fans in United States are most concentrated in Georgia (reach ~200K), Florida (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do World of Coca-Cola fans also like?

Beyond World of Coca-Cola itself, the audience over-indexes on Doris Kearns Goodwin (145.32×), Music Express (437.4×), Tanjong Beach Club (320.27×), and Burn (energy drink) (78.31×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for World of Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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