World of Coca-Cola Audience in United States

World of Coca-Cola logo

World of Coca-Cola has an estimated audience of 276,926 people in United States. 59.8% are female, 40.2% are male, average age 42.2. Top regions: Georgia, Florida, North Carolina. Top brand affinities: Fresca, Doris Kearns Goodwin, Music Express, Tanjong Beach Club, Islands (restaurant).

The average World of Coca-Cola fan in United States is 42.2 years old, more female, and lives primarily in Georgia. The audience is concentrated in Georgia, Florida, North Carolina. Top brand affinities include Fresca, Doris Kearns Goodwin, Music Express, with strongest over-indexing on Fresca (113.43× the country average). Demographically, the World of Coca-Cola audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Museum

Demographics of World of Coca-Cola fans

Demographic split for World of Coca-Cola audience in United States
MetricValue
Female59.8%
Male40.2%
Average age42.2
Estimated audience size276,926

Audience persona

The typical World of Coca-Cola fan in United States is more female, around 42.2 years old, with strong Family Orientation tendencies and a notable affinity for Fresca.

Top regions in United States

Top regions ranked by reach for World of Coca-Cola in United States
RegionReachAffinity
Georgia207,69531.36×
Florida15,2240.81×
North Carolina9,5691.15×
Texas8,8400.37×
Tennessee7,2481.3×
California6,6250.22×
South Carolina6,4971.56×
Alabama5,8751.52×
New York5,5440.36×
Virginia3,7990.56×
Illinois3,4370.37×
Ohio3,0510.36×
Pennsylvania2,8880.31×
New Jersey2,7750.39×
Michigan2,5140.35×
Indiana2,2630.45×
Louisiana1,9980.56×
Maryland1,9930.42×
Kentucky1,8960.55×
Massachusetts1,8790.34×
Mississippi1,8470.81×
Missouri1,4370.32×
Washington1,3000.23×
Wisconsin1,1130.27×
Arizona1,0410.18×
Colorado1,0280.24×
Minnesota9810.25×
Arkansas9680.42×
Connecticut8240.3×
Oklahoma7430.24×
Nevada7140.27×
Oregon5940.19×
Utah5770.23×
Kansas5420.25×
Iowa5080.22×
Washington, District of Columbia3830.46×
West Virginia3440.27×
Nebraska3000.22×
New Hampshire2370.22×
Delaware2250.29×
Hawaii2230.19×
Rhode Island2210.25×
Idaho2110.15×
New Mexico2090.15×
Maine1620.16×
North Dakota1200.21×
South Dakota1090.17×
Alaska880.15×
Montana790.1×
Vermont690.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for World of Coca-Cola audience
BrandAffinityCategory
Fresca113.43×Food & Beverages
Doris Kearns Goodwin145.32×Movies & TV
Music Express437.4×Music & Radio
Tanjong Beach Club320.27×Travel & Leisure
Islands (restaurant)50.66×Food & Beverages
Burn (energy drink)78.31×Food & Beverages
Peterborough United F.C.305.57×Sports
Fanta46.38×Food & Beverages
Bonaqua129×Food & Beverages
Fasting11.86×Health
Amaro Averna105.98×Food & Beverages
Punch-Out!! (NES)137.71×Games
Restaurant Depot12.3×Food & Beverages
Georgia Aquarium15.63×Travel & Leisure
Plymouth Argyle F.C.97.79×Sports
Cinzano129.64×Food & Beverages
Zoo Atlanta50.66×Travel & Leisure
La Gaîté Lyrique154.37×Arts & Culture
Nutritionist8.78×Food & Beverages
Coca-Cola 60056.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by World of Coca-Cola audience
TraitClusterScore
Family OrientationCONSERVATISM2.11
LGBTQ+ IdentityOPEN1.66
Community OrientationOPEN1.45
Price SensitivityPREMIUM1.42
Convenience OrientationPREMIUM1.39
IndulgenceJOY1.35

Worldwide distribution

Worldwide audience distribution share by country for World of Coca-Cola
CountryShare
United States63.9%
China4.8%
Brazil3.8%

See World of Coca-Cola audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does World of Coca-Cola have in United States?

World of Coca-Cola has an estimated audience of 276,926 people in United States, concentrated in Georgia and Florida.

What is the gender split and age of World of Coca-Cola fans?

59.8% of World of Coca-Cola fans are female, 40.2% are male, with an average age of 42.2 years.

Which brands do World of Coca-Cola fans like most?

World of Coca-Cola fans show strongest brand affinity for Fresca (113.43×), Doris Kearns Goodwin (145.32×), and Music Express (437.4×) over the country average.

Where do World of Coca-Cola fans live in United States?

World of Coca-Cola fans in United States are most concentrated in Georgia (reach 207,695), Florida (reach 15,224), and North Carolina (reach 9,569). These three regions account for the largest share of the active audience.

What other brands do World of Coca-Cola fans also like?

Beyond World of Coca-Cola itself, the audience over-indexes on Doris Kearns Goodwin (145.32×), Music Express (437.4×), Tanjong Beach Club (320.27×), and Islands (restaurant) (50.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for World of Coca-Cola. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.