Rascasse Audience Intelligence

Islands (restaurant) Target Market in United States

A data profile of the people who buy, follow and care about Islands (restaurant) in United States — modelled from more than twelve digital signal sources. Islands (restaurant) has an estimated audience of 1,566,140 people in United States.

#1781among Brand in United States#1020in Food & Beverages

The average Islands (restaurant) fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include TravelCenters of America, John Cusack, Love's Travel Stops & Country Stores, with strongest over-indexing on TravelCenters of America (54.35× the country average).

Demographically, the Islands (restaurant) audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Islands (restaurant) fan in United States is balanced, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for TravelCenters of America.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Islands (restaurant) profile in United States.

Audience size
1.6M
in United States
Gender
49.7%♀
50.3% male
Age
45.1
average years
Country rank
#17190
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Islands (restaurant)

49.7% are female, 50.3% are male, average age 45.1.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Islands (restaurant) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.1
Estimated audience size1,566,140
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Islands (restaurant) audience in United States
Age bracketShare%
16-1911%
20-298%
30-3920%
40-4932%
50+29%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Islands (restaurant) audience comes from United States.

Worldwide audience distribution share by country for Islands (restaurant)
CountryShare
United States24.7%
Germany14.8%
Switzerland6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Islands (restaurant) audience in United States is strongest.

Fig. 05

Top regions by affinity

Islands (restaurant) customers by region in United States
#RegionReachAffinity×
01California~600K3.56×
02Hawaii~10K2.04×
03North Carolina~90K1.81×
04Arizona~50K1.42×
05New York~100K1.37×
06Washington~40K1.16×
07South Carolina~30K1.09×
08Florida~100K1.08×
09Rhode Island~6K1.08×
10Texas~100K1.04×
11Georgia~50K1.02×
12New Jersey~40K1.02×
13Virginia~40K1.00×
14Kentucky~20K0.99×
15Nevada~20K0.98×
16Pennsylvania~50K0.97×
17Mississippi~10K0.97×
18Idaho~8K0.96×
19Alabama~20K0.95×
20Tennessee~30K0.94×
21Maryland~30K0.94×
22Alaska~3K0.92×
23Louisiana~20K0.91×
24Michigan~40K0.90×
25Nebraska~7K0.90×
26Indiana~30K0.89×
27Connecticut~10K0.89×
28Iowa~10K0.89×
29Massachusetts~30K0.87×
30Missouri~20K0.87×
31Oklahoma~20K0.87×
32Kansas~10K0.87×
33Delaware~4K0.87×
34North Dakota~3K0.87×
35Oregon~20K0.86×
36Illinois~50K0.85×
37Maine~5K0.85×
38Ohio~40K0.84×
39Utah~10K0.84×
40Washington, District of Columbia~4K0.83×
41West Virginia~6K0.82×
42Wisconsin~20K0.81×
43South Dakota~3K0.81×
44Arkansas~10K0.80×
45New Hampshire~5K0.79×
46Minnesota~20K0.78×
47Colorado~20K0.76×
48New Mexico~6K0.76×
49Vermont~2K0.75×
50Montana~3K0.73×
Fig. 06

Affinity by region

Affinity by region — Islands (restaurant), United States
0.73×1.00×3.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Islands (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Islands (restaurant) audience
#·InterestCategoryAffinity×
01TravelCenters of AmericaTravel & Leisure54.35×
02World of Coca-ColaTravel & Leisure50.66×
03Carvel Ice CreamFood & Beverages39.21×
04Black Angus SteakhouseFood & Beverages26.16×
05John CusackMovies & TV24.78×
06On the Border Mexican Grill & CantinaFood & Beverages22.36×
07FuddruckersFood & Beverages20.00×
08The Mindy ProjectMovies & TV20.00×
09Adam DeVineMovies & TV17.47×
10Eva MendesMovies & TV13.91×
11SpaceballsMovies & TV12.87×
12BoratMovies & TV11.32×
13Javier BardemMovies & TV10.98×
14Love's Travel Stops & Country StoresShopping10.66×
15Christopher WalkenMovies & TV9.86×
16Ariel WinterMovies & TV9.44×
17VolarisTravel & Leisure8.81×
18HyattTravel & Leisure6.73×
19Pedro PascalMovies & TV5.61×
20Non-alcoholic beverageFood & Beverages5.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Islands (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Islands (restaurant) audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.11×
IndulgenceJOY1.99×
PatriotismCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Islands (restaurant) audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.78×
Risk AppetiteTHRILL0.84×
Pet OwnershipJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Islands (restaurant)'s target market in United States?

Islands (restaurant)'s target market in United States covers an estimated 1,566,140 people, concentrated in California and Texas.

02

What is the gender split and age of Islands (restaurant) customers?

49.7% of the Islands (restaurant) audience are female, 50.3% are male, with an average age of 45.1 years.

03

Which brands do Islands (restaurant) fans like most?

Islands (restaurant) fans show strongest brand affinity for TravelCenters of America (54.35×), John Cusack (24.78×), and Love's Travel Stops & Country Stores (10.66×) over the country average.

04

Where do Islands (restaurant) fans live in United States?

Islands (restaurant) fans in United States are most concentrated in California (reach ~600K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Islands (restaurant) fans also like?

Beyond Islands (restaurant) itself, the audience over-indexes on John Cusack (24.78×), Love's Travel Stops & Country Stores (10.66×), Eva Mendes (13.91×), and On the Border Mexican Grill & Cantina (22.36×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Islands (restaurant) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Islands (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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