Islands (restaurant) Audience in United States

Islands (restaurant) has an estimated audience of 1,595,899 people in United States. 49.7% are female, 50.3% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: TravelCenters of America, Autism Awareness, Diabetes mellitus awareness, World of Coca-Cola, Microblogging.

The average Islands (restaurant) fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include TravelCenters of America, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on TravelCenters of America (60.11× the country average). Demographically, the Islands (restaurant) audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Islands (restaurant) fans

Demographic split for Islands (restaurant) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age45.1
Estimated audience size1,595,899

Audience persona

The typical Islands (restaurant) fan in United States is balanced, around 45.1 years old, with strong Indulgence tendencies and a notable affinity for TravelCenters of America.

Top regions in United States

Top regions ranked by reach for Islands (restaurant) in United States
RegionReachAffinity
California650,3983.71×
Texas138,1341.01×
Florida129,7021.2×
New York116,1921.3×
North Carolina96,2332×
Georgia52,7341.07×
Arizona50,8831.56×
Pennsylvania48,7110.91×
Illinois45,3220.85×
New Jersey42,9611.06×
Virginia41,5981.07×
Ohio38,7200.79×
Michigan38,4090.92×
Washington37,0721.16×
Tennessee31,3850.98×
Massachusetts28,6920.91×
Maryland27,5521×
Indiana25,9290.89×
South Carolina25,7021.07×
Alabama22,6041.01×
Missouri22,1060.86×
Colorado19,5920.78×
Louisiana18,1350.88×
Minnesota17,9750.79×
Wisconsin17,8830.74×
Kentucky17,1420.86×
Oregon16,1030.88×
Nevada15,9271.03×
Hawaii14,8542.17×
Oklahoma14,5740.82×
Connecticut13,9520.87×
Mississippi12,5810.96×
Iowa12,4520.95×
Utah11,9390.84×
Arkansas10,3330.79×
Kansas9,9180.79×
Idaho7,3100.91×
Nebraska6,5610.82×
Rhode Island5,6811.12×
West Virginia5,5330.74×
New Mexico5,4290.68×
New Hampshire4,6380.74×
Maine4,5200.79×
Washington, District of Columbia4,3270.9×
Delaware3,6290.82×
Alaska2,8880.85×
Montana2,8870.65×
North Dakota2,3600.72×
South Dakota2,3480.64×
Vermont1,8020.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Islands (restaurant) audience
BrandAffinityCategory
TravelCenters of America60.11×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
World of Coca-Cola89.85×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
On the Border Mexican Grill & Cantina28.04×Food & Beverages
Income tax13.19×Business & Career
John Cusack16.7×Movies & TV
Eva Mendes12.71×Movies & TV
Pedro Pascal6.44×Movies & TV
Love's Travel Stops & Country Stores10.19×Shopping
Fuddruckers20×Food & Beverages
Charles, Prince of Wales18.87×Politics & Society
See's Candies11.89×Shopping
Gwendoline Christie12.79×Movies & TV
Patrick Dempsey10.2×Movies & TV
Take-out3.17×Food & Beverages
Christopher Walken10.55×Movies & TV
Livemusic3.41×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Islands (restaurant) audience
TraitClusterScore
IndulgenceJOY1.86
Urban LifestyleOPEN1.83
SpiritualityBALANCE1.53
Healthy LifestyleBALANCE1.4
Convenience OrientationPREMIUM1.38
TravellingTHRILL1.33

Worldwide distribution

Worldwide audience distribution share by country for Islands (restaurant)
CountryShare
United States28.4%
Germany8.7%
Switzerland7.3%

See Islands (restaurant) audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Islands (restaurant) have in United States?

Islands (restaurant) has an estimated audience of 1,595,899 people in United States, concentrated in California and Texas.

What is the gender split and age of Islands (restaurant) fans?

49.7% of Islands (restaurant) fans are female, 50.3% are male, with an average age of 45.1 years.

Which brands do Islands (restaurant) fans like most?

Islands (restaurant) fans show strongest brand affinity for TravelCenters of America (60.11×), Autism Awareness (19.03×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Islands (restaurant) fans live in United States?

Islands (restaurant) fans in United States are most concentrated in California (reach 650,398), Texas (reach 138,134), and Florida (reach 129,702). These three regions account for the largest share of the active audience.

What other brands do Islands (restaurant) fans also like?

Beyond Islands (restaurant) itself, the audience over-indexes on Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), World of Coca-Cola (89.85×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Islands (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.