The Mindy Project Audience in United States

The Mindy Project logo

The Mindy Project has an estimated audience of 664,134 people in United States. 63.7% are female, 36.3% are male, average age 38.4. Top regions: California, Texas, New York. Top brand affinities: Bill Skarsgård, Carvel Ice Cream, Wyatt Oleff, Banff, Alberta, Jack Dylan Grazer.

The average The Mindy Project fan in United States is 38.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bill Skarsgård, Carvel Ice Cream, Wyatt Oleff, with strongest over-indexing on Bill Skarsgård (582.63× the country average). Demographically, the The Mindy Project audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Patriotism, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Mindy Project fans

Demographic split for The Mindy Project audience in United States
MetricValue
Female63.7%
Male36.3%
Average age38.4
Estimated audience size664,134

Audience persona

The typical The Mindy Project fan in United States is more female, around 38.4 years old, with strong Patriotism tendencies and a notable affinity for Bill Skarsgård.

Top regions in United States

Top regions ranked by reach for The Mindy Project in United States
RegionReachAffinity
California90,9351.25×
Texas57,1151×
New York52,6371.42×
Florida40,1450.89×
Illinois27,0821.22×
Pennsylvania24,8881.11×
Ohio21,2511.04×
North Carolina19,7790.99×
New Jersey19,4371.15×
Massachusetts18,8091.44×
Georgia18,4780.9×
Michigan17,4821.01×
Virginia16,7751.04×
Washington15,8591.19×
Arizona13,3970.99×
Tennessee12,6850.95×
Maryland12,0281.05×
Colorado11,6281.11×
Indiana11,1580.92×
Missouri11,0991.04×
Minnesota10,8861.14×
Wisconsin10,3951.04×
Oregon9,6791.27×
South Carolina9,0120.9×
Connecticut8,3031.25×
Kentucky7,6400.92×
Oklahoma6,7620.92×
Utah6,7141.13×
Louisiana6,5670.77×
Alabama6,3220.68×
Iowa5,2170.95×
Nevada5,2120.81×
Kansas5,1380.98×
Arkansas4,4330.81×
Mississippi3,4230.63×
Idaho3,2410.97×
Nebraska3,0600.92×
New Hampshire3,0151.15×
Washington, District of Columbia2,8541.43×
New Mexico2,7690.83×
Maine2,7551.16×
Rhode Island2,4261.15×
Hawaii2,3090.81×
West Virginia2,1860.71×
Montana1,7210.93×
Delaware1,5470.84×
Vermont1,5131.3×
Alaska1,1580.81×
South Dakota1,1110.72×
North Dakota9450.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Mindy Project audience
BrandAffinityCategory
Bill Skarsgård582.63×Movies & TV
Carvel Ice Cream1571.43×Food & Beverages
Wyatt Oleff292.23×Movies & TV
Banff, Alberta366.67×Travel & Leisure
Jack Dylan Grazer195.21×Movies & TV
Jaeden Martell195.41×Movies & TV
Krysten Ritter53.63×Movies & TV
Evan Rachel Wood58.97×Movies & TV
Leslie Mann52.74×Movies & TV
10 Things I Hate About You (TV series)36.82×Movies & TV
Deborah Ann Woll64.85×Movies & TV
Oscar Isaac34.16×Movies & TV
Chicago Med53.53×Movies & TV
Josh Gad55.56×Movies & TV
Austin Powers (film series)42.69×Movies & TV
Elementary (TV series)39.27×Movies & TV
The Internship57.71×Movies & TV
Grown Ups (film)37.63×Movies & TV
Andy Serkis50.08×Movies & TV
Bryan Cranston27.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Mindy Project audience
TraitClusterScore
PatriotismCONSERVATISM1.97
SustainabilityBALANCE1.74
ExtroversionTHRILL1.53
LGBTQ+ IdentityOPEN1.44
Design AffinityPREMIUM1.42
Healthy LifestyleBALANCE1.41

Worldwide distribution

Worldwide audience distribution share by country for The Mindy Project
CountryShare
United States50.1%
Canada6.0%
United Kingdom5.4%

See The Mindy Project audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Mindy Project have in United States?

The Mindy Project has an estimated audience of 664,134 people in United States, concentrated in California and Texas.

What is the gender split and age of The Mindy Project fans?

63.7% of The Mindy Project fans are female, 36.3% are male, with an average age of 38.4 years.

Which brands do The Mindy Project fans like most?

The Mindy Project fans show strongest brand affinity for Bill Skarsgård (582.63×), Carvel Ice Cream (1571.43×), and Wyatt Oleff (292.23×) over the country average.

Where do The Mindy Project fans live in United States?

The Mindy Project fans in United States are most concentrated in California (reach 90,935), Texas (reach 57,115), and New York (reach 52,637). These three regions account for the largest share of the active audience.

What other brands do The Mindy Project fans also like?

Beyond The Mindy Project itself, the audience over-indexes on Carvel Ice Cream (1571.43×), Wyatt Oleff (292.23×), Banff, Alberta (366.67×), and Jack Dylan Grazer (195.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Mindy Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.