Rascasse Audience Intelligence

The Mindy Project Audience in United States

A data profile of the people who buy, follow and care about The Mindy Project in United States — modelled from more than twelve digital signal sources. The Mindy Project has an estimated audience of 662,614 people in United States.

#598among TV series in United States#2624among Movie / TV Show / Series in United States#5749in Movies & TV

The average The Mindy Project fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bill Skarsgård, Carvel Ice Cream, Wyatt Oleff, with strongest over-indexing on Bill Skarsgård (582.63× the country average).

Demographically, the The Mindy Project audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Extroversion, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Mindy Project fan in United States is more female, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Bill Skarsgård.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Mindy Project profile in United States.

Audience size
663K
in United States
Gender
63.7%♀
36.3% male
Age
38.4
average years
Country rank
#30892
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Mindy Project viewers

63.7% are female, 36.3% are male, average age 38.4.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for The Mindy Project audience in United States
MetricValue
Female63.7%
Male36.3%
Average age38.4
Estimated audience size662,614
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the The Mindy Project audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3924%
40-4922%
50+15%
Fig. 04

Worldwide distribution

50.2%

of the worldwide The Mindy Project audience comes from United States.

Worldwide audience distribution share by country for The Mindy Project
CountryShare
United States50.2%
Canada6.0%
United Kingdom5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Mindy Project audience in United States is strongest.

Fig. 05

Top regions by affinity

The Mindy Project fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.37×
02Massachusetts~20K1.36×
03New York~50K1.32×
04Oregon~9K1.24×
05Vermont~1K1.23×
06Connecticut~8K1.20×
07California~90K1.18×
08Washington~20K1.16×
09New Hampshire~3K1.15×
10Rhode Island~2K1.15×
11Illinois~20K1.13×
12Maine~3K1.13×
13New Jersey~20K1.12×
14Minnesota~10K1.12×
15Utah~7K1.12×
16Maryland~10K1.08×
17Colorado~10K1.08×
18Pennsylvania~20K1.05×
19Wisconsin~10K1.05×
20Virginia~20K1.03×
21Missouri~10K1.03×
22Idaho~3K1.02×
23Ohio~20K1.00×
24Michigan~20K1.00×
25Arizona~10K0.99×
26North Carolina~20K0.98×
27Kansas~5K0.98×
28Montana~2K0.97×
29Tennessee~10K0.96×
30Iowa~5K0.96×
31Texas~50K0.95×
32Nebraska~3K0.94×
33Indiana~10K0.93×
34Oklahoma~7K0.93×
35Kentucky~8K0.92×
36Delaware~2K0.92×
37Alaska~1K0.92×
38Georgia~20K0.91×
39South Carolina~9K0.90×
40Arkansas~5K0.88×
41New Mexico~3K0.87×
42Hawaii~2K0.87×
43North Dakota~1K0.87×
44Florida~40K0.86×
45South Dakota~1K0.86×
46West Virginia~3K0.85×
47Nevada~5K0.84×
48Louisiana~7K0.80×
49Alabama~7K0.76×
50Mississippi~4K0.74×
Fig. 06

Affinity by region

Affinity by region — The Mindy Project, United States
0.74×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Mindy Project audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Mindy Project audience
#·InterestCategoryAffinity×
01Carvel Ice CreamFood & Beverages1571.43×
02Bill SkarsgårdMovies & TV582.63×
03Banff, AlbertaTravel & Leisure366.67×
04Wyatt OleffMovies & TV292.23×
05Jaeden MartellMovies & TV195.41×
06Jack Dylan GrazerMovies & TV195.21×
07Deborah Ann WollMovies & TV64.85×
08Evan Rachel WoodMovies & TV58.97×
09The InternshipMovies & TV57.71×
10Josh GadMovies & TV55.56×
11Krysten RitterMovies & TV53.63×
12Chicago MedMovies & TV53.53×
13Leslie MannMovies & TV52.74×
14Andy SerkisMovies & TV50.08×
15Austin Powers (film series)Movies & TV42.69×
16Elementary (TV series)Movies & TV39.27×
17Grown Ups (film)Movies & TV37.63×
1810 Things I Hate About You (TV series)Movies & TV36.82×
19Oscar IsaacMovies & TV34.16×
20Bryan CranstonMovies & TV27.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Mindy Project audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Mindy Project audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.40×
Community OrientationOPEN1.30×
TraditionCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Mindy Project audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.95×
Risk AppetiteTHRILL0.99×
TravellingTHRILL0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Mindy Project have in United States?

The Mindy Project has an estimated audience of 662,614 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Mindy Project viewers?

63.7% of The Mindy Project fans are female, 36.3% are male, with an average age of 38.4 years.

03

Which brands do The Mindy Project fans like most?

The Mindy Project fans show strongest brand affinity for Bill Skarsgård (582.63×), Carvel Ice Cream (1571.43×), and Wyatt Oleff (292.23×) over the country average.

04

Where do The Mindy Project fans live in United States?

The Mindy Project fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Mindy Project fans also like?

Beyond The Mindy Project itself, the audience over-indexes on Carvel Ice Cream (1571.43×), Wyatt Oleff (292.23×), Banff, Alberta (366.67×), and Jaeden Martell (195.41×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Mindy Project. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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