Banff, Alberta Audience in United States

Banff, Alberta logo

Banff, Alberta has an estimated audience of 413,957 people in United States. 59.9% are female, 40.1% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Diane Keaton, Indeed.com, Jennifer Garner.

The average Banff, Alberta fan in United States is 42.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Diane Keaton, with strongest over-indexing on Google Maps (15.31× the country average). Demographically, the Banff, Alberta audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Banff, Alberta fans

Demographic split for Banff, Alberta audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.3
Estimated audience size413,957

Audience persona

The typical Banff, Alberta fan in United States is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Banff, Alberta in United States
RegionReachAffinity
California49,8291.09×
Texas35,1910.99×
New York27,0641.17×
Florida23,4540.84×
Illinois17,2961.25×
Washington14,4071.73×
Pennsylvania13,2440.95×
Michigan12,8871.19×
Georgia12,6580.99×
New Jersey11,8491.13×
Ohio11,5800.91×
North Carolina11,0660.89×
Minnesota10,5521.78×
Virginia10,4211.03×
Massachusetts9,4871.16×
Tennessee7,8420.94×
Wisconsin7,8161.26×
Arizona7,2900.86×
Colorado7,1201.09×
Indiana6,2720.83×
Maryland5,9670.84×
Missouri5,8930.88×
Oregon5,3391.13×
Utah4,9881.35×
South Carolina4,6080.74×
Louisiana3,9370.74×
Alabama3,8390.66×
Kentucky3,7860.73×
Connecticut3,6810.89×
Oklahoma3,6180.79×
Iowa3,2050.94×
Nevada3,1100.78×
Idaho2,9741.43×
Kansas2,5590.78×
Montana2,4612.14×
Arkansas2,4160.71×
Mississippi1,6900.5×
Hawaii1,5820.89×
North Dakota1,5741.85×
Nebraska1,5380.74×
New Hampshire1,5350.94×
Washington, District of Columbia1,4931.2×
Maine1,3680.92×
New Mexico1,0790.52×
South Dakota1,0311.08×
West Virginia1,0270.53×
Rhode Island9740.74×
Vermont7811.07×
Alaska7690.87×
Delaware7280.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Banff, Alberta audience
BrandAffinityCategory
Google Maps15.31×Internet & Social Media
Capital One14.85×Business & Career
Diane Keaton15.7×Movies & TV
Indeed.com9.33×Business & Career
Jennifer Garner25.95×Movies & TV
Autism Awareness19.03×Health
AccuWeather12.73×Home & Garden
Enterprise Rent-A-Car11.82×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Google News10.85×News
Flickr17.42×Internet & Social Media
Matthew McConaughey15.37×Movies & TV
Jollibee17.81×Food & Beverages
DeviantArt10.94×Internet & Social Media
Bruce Willis10.86×Movies & TV
Kendra Scott15.61×Fashion & Accessoires
Billy Bob Thornton12.8×Movies & TV
Microblogging12.67×Technology & Electronics
ICloud12.95×Technology & Electronics
Catherine Zeta-Jones15.77×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Banff, Alberta audience
TraitClusterScore
TravellingTHRILL3.13
Design AffinityPREMIUM2.16
Risk AppetiteTHRILL2.09
SustainabilityBALANCE2
Community OrientationOPEN1.85
Sports ActivityPOWER1.76

Worldwide distribution

Worldwide audience distribution share by country for Banff, Alberta
CountryShare
Canada49.2%
United States20.8%
United Kingdom9.6%

See Banff, Alberta audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Banff, Alberta have in United States?

Banff, Alberta has an estimated audience of 413,957 people in United States, concentrated in California and Texas.

What is the gender split and age of Banff, Alberta fans?

59.9% of Banff, Alberta fans are female, 40.1% are male, with an average age of 42.3 years.

Which brands do Banff, Alberta fans like most?

Banff, Alberta fans show strongest brand affinity for Google Maps (15.31×), Capital One (14.85×), and Diane Keaton (15.7×) over the country average.

Where do Banff, Alberta fans live in United States?

Banff, Alberta fans in United States are most concentrated in California (reach 49,829), Texas (reach 35,191), and New York (reach 27,064). These three regions account for the largest share of the active audience.

What other brands do Banff, Alberta fans also like?

Beyond Banff, Alberta itself, the audience over-indexes on Capital One (14.85×), Diane Keaton (15.7×), Indeed.com (9.33×), and Jennifer Garner (25.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banff, Alberta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.