Rascasse Audience Intelligence

Banff, Alberta Audience in United States

A data profile of the people who buy, follow and care about Banff, Alberta in United States — modelled from more than twelve digital signal sources. Banff, Alberta has an estimated audience of 413,957 people in United States.

#4489among POI in United States#3353in Travel & Leisure

The average Banff, Alberta fan in United States is 42.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include The Mindy Project, Banff National Park, BoJack Horseman, with strongest over-indexing on The Mindy Project (366.67× the country average).

Demographically, the Banff, Alberta audience skews more female with an average age of 42.3, and over-indexes on personality traits such as Travelling, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banff, Alberta fan in United States is more female, around 42.3 years old, with strong Travelling tendencies and a notable affinity for The Mindy Project.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banff, Alberta profile in United States.

Audience size
414K
in United States
Gender
59.9%♀
40.1% male
Age
42.3
average years
Country rank
#40829
POI in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Banff, Alberta fans

59.9% are female, 40.1% are male, average age 42.3.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Banff, Alberta audience in United States
MetricValue
Female59.9%
Male40.1%
Average age42.3
Estimated audience size413,957
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Banff, Alberta audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3919%
40-4922%
50+28%
Fig. 04

Worldwide distribution

20.8%

of the worldwide Banff, Alberta audience comes from United States.

Worldwide audience distribution share by country for Banff, Alberta
CountryShare
Canada49.2%
United States20.8%
United Kingdom9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banff, Alberta audience in United States is strongest.

Fig. 05

Top regions by affinity

Banff, Alberta fans by region: top regions in United States
#RegionReachAffinity×
01Montana~2K2.16×
02North Dakota~2K1.92×
03Minnesota~10K1.73×
04Washington~10K1.67×
05Idaho~3K1.44×
06Utah~5K1.32×
07Wisconsin~8K1.23×
08Washington, District of Columbia~2K1.22×
09Illinois~20K1.19×
10Michigan~10K1.17×
11Massachusetts~9K1.13×
12Vermont<1K1.13×
13New York~30K1.12×
14South Dakota~1K1.12×
15Oregon~5K1.11×
16New Jersey~10K1.09×
17Colorado~7K1.06×
18California~50K1.04×
19Virginia~10K1.00×
20New Hampshire~2K0.98×
21Georgia~10K0.96×
22Alaska<1K0.96×
23Iowa~3K0.95×
24Maine~1K0.95×
25Texas~30K0.93×
26Tennessee~8K0.93×
27Pennsylvania~10K0.92×
28Hawaii~2K0.92×
29Connecticut~4K0.89×
30Ohio~10K0.88×
31Missouri~6K0.87×
32North Carolina~10K0.85×
33Arizona~7K0.85×
34Maryland~6K0.84×
35Florida~20K0.83×
36Indiana~6K0.81×
37Oklahoma~4K0.79×
38Kansas~3K0.79×
39Rhode Island~1K0.79×
40Nevada~3K0.78×
41Nebraska~2K0.77×
42Louisiana~4K0.75×
43South Carolina~5K0.73×
44Kentucky~4K0.73×
45Arkansas~2K0.73×
46Delaware<1K0.70×
47Alabama~4K0.68×
48West Virginia~1K0.62×
49New Mexico~1K0.58×
50Mississippi~2K0.56×
Fig. 06

Affinity by region

Affinity by region — Banff, Alberta, United States
0.56×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banff, Alberta audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banff, Alberta audience
#·InterestCategoryAffinity×
01The Mindy ProjectMovies & TV366.67×
02Banff National ParkTravel & Leisure69.63×
03BoJack HorsemanMovies & TV20.00×
04Cultural tourismTravel & Leisure20.00×
05Drone racingSports16.96×
06Christoph WaltzMovies & TV10.04×
07Josh GadMovies & TV9.55×
08Hiking bootFashion & Accessoires5.02×
09Wildlife photographyTechnology & Electronics4.88×
10Rocky MountainsTravel & Leisure4.09×
11Touring motorcycleCars & Mobility4.03×
12Road tripTravel & Leisure3.20×
13Ski resortTravel & Leisure3.03×
14Travel photographyTechnology & Electronics2.97×
15Rail transportTravel & Leisure2.79×
16InnovationBusiness & Career2.50×
17FedExBusiness & Career2.29×
18CanadaTravel & Leisure2.11×
19Planet FitnessSports2.06×
20AirbnbTravel & Leisure1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banff, Alberta audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Banff, Alberta audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.82×
PatriotismCONSERVATISM2.49×
Risk AppetiteTHRILL2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Banff, Alberta audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.74×
CreativityOPEN0.86×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Banff, Alberta have in United States?

Banff, Alberta has an estimated audience of 413,957 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Banff, Alberta fans?

59.9% of Banff, Alberta fans are female, 40.1% are male, with an average age of 42.3 years.

03

Which brands do Banff, Alberta fans like most?

Banff, Alberta fans show strongest brand affinity for The Mindy Project (366.67×), Banff National Park (69.63×), and BoJack Horseman (20×) over the country average.

04

Where do Banff, Alberta fans live in United States?

Banff, Alberta fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Banff, Alberta fans also like?

Beyond Banff, Alberta itself, the audience over-indexes on Banff National Park (69.63×), BoJack Horseman (20×), Wildlife photography (4.88×), and Christoph Waltz (10.04×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Banff, Alberta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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