Road trip Audience in United States

Road trip logo

Road trip has an estimated audience of 21,511,492 people in United States. 49.3% are female, 50.7% are male, average age 38.9. Top regions: California, Texas, Florida. Top brand affinities: Expedia, Backpacking (travel), Lonely Planet, Nature, Beauty.

The average Road trip fan in United States is 38.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Expedia, Backpacking (travel), Lonely Planet, with strongest over-indexing on Expedia (6.93× the country average). Demographically, the Road trip audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Road trip fans

Demographic split for Road trip audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.9
Estimated audience size21,511,492

Audience persona

The typical Road trip fan in United States is balanced, around 38.9 years old, with strong Travelling tendencies and a notable affinity for Expedia.

Top regions in United States

Top regions ranked by reach for Road trip in United States
RegionReachAffinity
California2,317,2080.98×
Texas2,067,8801.12×
Florida1,268,7820.87×
New York1,136,5780.95×
Pennsylvania725,6601×
Illinois723,1871.01×
Ohio671,3051.01×
Georgia575,6130.87×
Michigan549,9300.98×
North Carolina543,1740.84×
Arizona460,4201.05×
New Jersey457,8990.84×
Virginia446,1480.85×
Massachusetts434,9351.03×
Washington414,9040.96×
Tennessee404,6570.94×
Indiana404,0161.03×
Missouri372,4701.07×
Colorado364,9641.08×
Wisconsin362,1831.12×
Minnesota310,7581.01×
Maryland297,7310.8×
Kentucky273,9811.02×
South Carolina272,7170.84×
Oregon261,6971.06×
Louisiana261,5890.94×
Alabama260,0490.87×
Oklahoma259,2301.09×
Nevada213,9571.03×
Iowa198,7531.12×
New Hampshire196,6162.32×
Utah192,4881×
Kansas182,8581.08×
Arkansas178,2531.01×
Connecticut176,9790.82×
Mississippi156,2770.88×
New Mexico123,1611.14×
Nebraska122,0851.13×
Idaho113,3091.05×
West Virginia103,3831.03×
Maine72,7770.94×
Montana66,3081.11×
Hawaii61,9300.67×
South Dakota54,8591.1×
Rhode Island54,1820.79×
North Dakota51,4171.16×
Delaware48,5860.82×
Alaska46,0061×
Washington, District of Columbia44,4850.69×
Wyoming35,3591.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Road trip audience
BrandAffinityCategory
Expedia6.93×Travel & Leisure
Backpacking (travel)6.7×Travel & Leisure
Lonely Planet10.97×Travel & Leisure
Nature2.2×Home & Garden
Beauty1.73×Beauty & Wellness
Travel website4.92×Travel & Leisure
Macy's2.53×Shopping
Online shopping1.62×Shopping
Shoes1.76×Fashion & Accessoires
Airbnb2.16×Travel & Leisure
Outdoor enthusiast2.72×Sports
TripAdvisor3.57×Travel & Leisure
Automobiles1.58×Cars & Mobility
Ski mountaineering5×Sports
Package tour6.39×Travel & Leisure
Hotels.com5.25×Travel & Leisure
Dollar Tree1.67×Shopping
Lodging2.17×Travel & Leisure
Marshalls1.74×Fashion & Accessoires
Vacations1.51×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Road trip audience
TraitClusterScore
TravellingTHRILL2.35
SustainabilityBALANCE2.06
LGBTQ+ IdentityOPEN1.93
Luxury OrientationPREMIUM1.92
Design AffinityPREMIUM1.89
Sports ActivityPOWER1.78

Worldwide distribution

Worldwide audience distribution share by country for Road trip
CountryShare
United States34.3%
Japan9.1%
China6.1%

See Road trip audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Road trip have in United States?

Road trip has an estimated audience of 21,511,492 people in United States, concentrated in California and Texas.

What is the gender split and age of Road trip fans?

49.3% of Road trip fans are female, 50.7% are male, with an average age of 38.9 years.

Which brands do Road trip fans like most?

Road trip fans show strongest brand affinity for Expedia (6.93×), Backpacking (travel) (6.7×), and Lonely Planet (10.97×) over the country average.

Where do Road trip fans live in United States?

Road trip fans in United States are most concentrated in California (reach 2,317,208), Texas (reach 2,067,880), and Florida (reach 1,268,782). These three regions account for the largest share of the active audience.

What other brands do Road trip fans also like?

Beyond Road trip itself, the audience over-indexes on Backpacking (travel) (6.7×), Lonely Planet (10.97×), Nature (2.2×), and Beauty (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Road trip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.