Rascasse Audience Intelligence

Road trip Audience in United States

A data profile of the people who buy, follow and care about Road trip in United States — modelled from more than twelve digital signal sources. Road trip has an estimated audience of 21,511,492 people in United States.

#12among Travel type in United States#1023among Topic in United States#128in Travel & Leisure

The average Road trip fan in United States is 38.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Expedia, Backpacking (travel), Lonely Planet, with strongest over-indexing on Expedia (6.93× the country average).

Demographically, the Road trip audience skews balanced with an average age of 38.9, and over-indexes on personality traits such as Travelling, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Road trip fan in United States is balanced, around 38.9 years old, with strong Travelling tendencies and a notable affinity for Expedia.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Road trip profile in United States.

Audience size
21.5M
in United States
Gender
49.3%♀
50.7% male
Age
38.9
average years
Country rank
#1494
Topic in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Road trip fans

49.3% are female, 50.7% are male, average age 38.9.

Fig. 02

Gender split

49.3%
Female
50.7%
Male
Demographic split for Road trip audience in United States
MetricValue
Female49.3%
Male50.7%
Average age38.9
Estimated audience size21,511,492
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Road trip audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4920%
50+21%
Fig. 04

Worldwide distribution

34.3%

of the worldwide Road trip audience comes from United States.

Worldwide audience distribution share by country for Road trip
CountryShare
United States34.3%
Japan9.1%
China6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Road trip audience in United States is strongest.

Fig. 05

Top regions by affinity

Road trip fans by region: top regions in United States
#RegionReachAffinity×
01New Hampshire~400K4.77×
02North Dakota~50K1.21×
03South Dakota~60K1.16×
04Massachusetts~500K1.15×
05New Mexico~100K1.13×
06Montana~70K1.13×
07Iowa~200K1.11×
08Nebraska~100K1.11×
09Wyoming~40K1.11×
10Wisconsin~300K1.08×
11Oklahoma~300K1.05×
12Kansas~200K1.05×
13Idaho~100K1.05×
14Texas~2M1.04×
15West Virginia~100K1.03×
16Missouri~400K1.02×
17Colorado~300K1.01×
18Alaska~50K1.01×
19Oregon~200K1.00×
20Arkansas~200K1.00×
21Arizona~400K0.99×
22Indiana~400K0.98×
23Ohio~600K0.96×
24Minnesota~300K0.96×
25Kentucky~300K0.96×
26Nevada~200K0.96×
27New York~1M0.95×
28Maine~70K0.95×
29Utah~200K0.94×
30Pennsylvania~700K0.93×
31Illinois~700K0.92×
32Michigan~500K0.92×
33Mississippi~200K0.92×
34California~2M0.90×
35Louisiana~300K0.90×
36Washington~400K0.88×
37Tennessee~400K0.88×
38South Carolina~300K0.83×
39Alabama~200K0.83×
40Delaware~50K0.83×
41Florida~1M0.81×
42Rhode Island~60K0.81×
43Georgia~500K0.80×
44Virginia~400K0.79×
45Connecticut~200K0.79×
46North Carolina~500K0.78×
47New Jersey~400K0.78×
48Maryland~300K0.76×
49Hawaii~60K0.68×
50Washington, District of Columbia~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Road trip, United States
0.68×1.00×4.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Road trip audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Road trip audience
#·InterestCategoryAffinity×
01Lonely PlanetTravel & Leisure10.97×
02ExpediaTravel & Leisure6.93×
03Backpacking (travel)Travel & Leisure6.70×
04Package tourTravel & Leisure6.39×
05Hotels.comTravel & Leisure5.25×
06Ski mountaineeringSports5.00×
07Travel websiteTravel & Leisure4.92×
08TripAdvisorTravel & Leisure3.57×
09Outdoor enthusiastSports2.72×
10Macy'sShopping2.53×
11NatureHome & Garden2.20×
12LodgingTravel & Leisure2.17×
13AirbnbTravel & Leisure2.16×
14ShoesFashion & Accessoires1.76×
15MarshallsFashion & Accessoires1.74×
16BeautyBeauty & Wellness1.73×
17Dollar TreeShopping1.67×
18Online shoppingShopping1.62×
19AutomobilesCars & Mobility1.58×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Road trip audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Road trip audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.50×
Design AffinityPREMIUM1.83×
Early Adopter MentalityPOWER1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Road trip audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.87×
SpiritualityBALANCE0.88×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Road trip have in United States?

Road trip has an estimated audience of 21,511,492 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Road trip fans?

49.3% of Road trip fans are female, 50.7% are male, with an average age of 38.9 years.

03

Which brands do Road trip fans like most?

Road trip fans show strongest brand affinity for Expedia (6.93×), Backpacking (travel) (6.7×), and Lonely Planet (10.97×) over the country average.

04

Where do Road trip fans live in United States?

Road trip fans in United States are most concentrated in California (reach ~2M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Road trip fans also like?

Beyond Road trip itself, the audience over-indexes on Backpacking (travel) (6.7×), Lonely Planet (10.97×), Nature (2.2×), and Beauty (1.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Road trip audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Road trip. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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