Hotels.com Audience in United States

Hotels.com has an estimated audience of 6,113,379 people in United States. 54.2% are female, 45.8% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Google Flights, Microblogging, Singer-songwriter.

The average Hotels.com fan in United States is 43.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Google Flights, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Hotels.com audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand · Subtype: Travel website

Demographics of Hotels.com fans

Demographic split for Hotels.com audience in United States
MetricValue
Female54.2%
Male45.8%
Average age43.1
Estimated audience size6,113,379

Audience persona

The typical Hotels.com fan in United States is balanced, around 43.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Hotels.com in United States
RegionReachAffinity
California829,0841.23×
Texas568,4731.08×
Florida566,1761.37×
New York287,9560.84×
Georgia207,7091.1×
Illinois202,7871×
Arizona201,2691.61×
North Carolina173,9660.95×
Pennsylvania168,7460.82×
Virginia145,5400.98×
Ohio144,2340.77×
New Jersey137,6500.89×
Michigan135,0230.84×
Tennessee121,4030.99×
Colorado120,1921.25×
Massachusetts119,2340.99×
Washington110,7270.9×
Maryland104,3410.99×
South Carolina102,0671.11×
Indiana95,9640.86×
Missouri91,6270.93×
Nevada88,7931.5×
Louisiana86,8321.1×
Wisconsin84,4500.92×
Alabama84,3960.99×
Minnesota81,1590.93×
Oregon70,9551.01×
Kentucky60,0790.78×
Connecticut58,7090.96×
Utah54,9121×
Oklahoma51,1290.75×
Mississippi49,9710.99×
Iowa45,5390.9×
New Mexico43,0281.4×
Arkansas39,8870.79×
Kansas38,6850.8×
Hawaii32,6971.24×
Idaho30,2830.99×
Nebraska24,9380.81×
New Hampshire22,6720.94×
Maine20,1480.92×
West Virginia20,0820.71×
Montana19,0371.12×
Rhode Island16,9110.87×
Washington, District of Columbia16,4400.89×
Delaware15,9650.95×
South Dakota14,8341.05×
North Dakota13,6211.08×
Alaska11,7860.9×
Wyoming11,5361.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hotels.com audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Google Flights8.13×Travel & Leisure
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage21.92×Cars & Mobility
MSN3.02×News
Charles, Prince of Wales18.87×Politics & Society
CheapOair9.43×Travel & Leisure
Travelocity7.05×Travel & Leisure
Staples (Canada)3.56×Business & Career
Expedia3.5×Travel & Leisure
TripAdvisor4.49×Travel & Leisure
Orbitz6.47×Travel & Leisure
Bank of America2.3×Business & Career
Honda HR-V14.62×Cars & Mobility
Hobby Lobby2.18×Home & Garden
Great Clips3.35×Beauty & Wellness
The UPS Store2.47×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hotels.com audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.27
Community OrientationOPEN2.21
TravellingTHRILL1.54
Quality AwarenessPREMIUM1.5
Luxury OrientationPREMIUM1.44
Price SensitivityPREMIUM1.34

Worldwide distribution

Worldwide audience distribution share by country for Hotels.com
CountryShare
United States41.5%
United Kingdom14.9%
Japan9.8%

See Hotels.com audiences in other countries

More Travel website audiences in United States

Frequently asked questions

How many fans does Hotels.com have in United States?

Hotels.com has an estimated audience of 6,113,379 people in United States, concentrated in California and Texas.

What is the gender split and age of Hotels.com fans?

54.2% of Hotels.com fans are female, 45.8% are male, with an average age of 43.1 years.

Which brands do Hotels.com fans like most?

Hotels.com fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Google Flights (8.13×) over the country average.

Where do Hotels.com fans live in United States?

Hotels.com fans in United States are most concentrated in California (reach 829,084), Texas (reach 568,473), and Florida (reach 566,176). These three regions account for the largest share of the active audience.

What other brands do Hotels.com fans also like?

Beyond Hotels.com itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Google Flights (8.13×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hotels.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.