Islands (restaurant) Audience in Germany
Islands (restaurant) has an estimated audience of 489,332 people in Germany. 28.2% are female, 71.8% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Johnny Mnemonic (film), South Asian cuisine, Nebraska, Ken Ham, Rossmann.
The average Islands (restaurant) fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Johnny Mnemonic (film), South Asian cuisine, Nebraska, with strongest over-indexing on Johnny Mnemonic (film) (107.02× the country average). Demographically, the Islands (restaurant) audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Brand
Demographics of Islands (restaurant) fans
| Metric | Value |
|---|---|
| Female | 28.2% |
| Male | 71.8% |
| Average age | 32.6 |
| Estimated audience size | 489,332 |
Audience persona
The typical Islands (restaurant) fan in Germany is more male, around 32.6 years old, with strong Sustainability tendencies and a notable affinity for Johnny Mnemonic (film).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 214,647 | 1.06× |
| Bayern | 168,750 | 1.14× |
| Baden-Württemberg | 143,672 | 1.14× |
| Niedersachsen | 93,163 | 1.04× |
| Hessen | 75,984 | 1.08× |
| Rheinland-Pfalz | 47,150 | 1.02× |
| Sachsen | 45,361 | 1× |
| Berlin | 41,082 | 1× |
| Schleswig-Holstein | 36,125 | 1.09× |
| Brandenburg | 29,161 | 1.02× |
| Hamburg | 23,068 | 1.11× |
| Thüringen | 21,916 | 0.93× |
| Sachsen-Anhalt | 19,300 | 0.81× |
| Mecklenburg-Vorpommern | 14,860 | 0.84× |
| Saarland | 9,237 | 0.82× |
| Bremen | 7,094 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Johnny Mnemonic (film) | 107.02× | Movies & TV |
| South Asian cuisine | 20× | Food & Beverages |
| Nebraska | 20× | Travel & Leisure |
| Ken Ham | 82.79× | Business & Career |
| Rossmann | 1.61× | Shopping |
| Home Office | 2.11× | Business & Career |
| Jonathan Davis | 20× | Music & Radio |
| Progressive rock | 2.52× | Music & Radio |
| Artistic inspiration | 1.59× | Arts & Culture |
| Picnic | 3.74× | Kids & Family |
| Zagreb | 3.73× | Travel & Leisure |
| La rosa de Guadalupe | 14.72× | Movies & TV |
| Eimsbüttel (quarter) | 9.39× | Travel & Leisure |
| Mothercare | 1.77× | Kids & Family |
| New Heliopolis City | 20× | Travel & Leisure |
| Natural rubber | 1.58× | Cars & Mobility |
| Ponte Milvio | 20× | Travel & Leisure |
| Zamalek SC | 3.4× | Sports |
| Sixx | 1.7× | Movies & TV |
| Ireen Sheer | 1.52× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.69 |
| Urban Lifestyle | OPEN | 1.48 |
| Quality Awareness | PREMIUM | 1.4 |
| Convenience Orientation | PREMIUM | 1.38 |
| Healthy Lifestyle | BALANCE | 1.33 |
| Early Adopter Mentality | POWER | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.4% |
| Germany | 8.7% |
| Switzerland | 7.3% |
See Islands (restaurant) audiences in other countries
More Food & Beverages audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Islands (restaurant) have in Germany?
Islands (restaurant) has an estimated audience of 489,332 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Islands (restaurant) fans?
28.2% of Islands (restaurant) fans are female, 71.8% are male, with an average age of 32.6 years.
Which brands do Islands (restaurant) fans like most?
Islands (restaurant) fans show strongest brand affinity for Johnny Mnemonic (film) (107.02×), South Asian cuisine (20×), and Nebraska (20×) over the country average.
Where do Islands (restaurant) fans live in Germany?
Islands (restaurant) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 214,647), Bayern (reach 168,750), and Baden-Württemberg (reach 143,672). These three regions account for the largest share of the active audience.
What other brands do Islands (restaurant) fans also like?
Beyond Islands (restaurant) itself, the audience over-indexes on South Asian cuisine (20×), Nebraska (20×), Ken Ham (82.79×), and Rossmann (1.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Islands (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.