Rascasse Audience Intelligence

Islands (restaurant) Target Market in Germany

A data profile of the people who buy, follow and care about Islands (restaurant) in Germany — modelled from more than twelve digital signal sources. Islands (restaurant) has an estimated audience of 942,303 people in Germany.

#900among Brand in Germany#334in Food & Beverages

The average Islands (restaurant) fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Moulin Rouge!, Postmates, Colin Firth, with strongest over-indexing on Moulin Rouge! (125.89× the country average).

Demographically, the Islands (restaurant) audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Individualism, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Islands (restaurant) fan in Germany is more male, around 32.6 years old, with strong Individualism tendencies and a notable affinity for Moulin Rouge!.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Islands (restaurant) profile in Germany.

Audience size
942K
in Germany
Gender
28.2%♀
71.8% male
Age
32.6
average years
Country rank
#6878
Brand in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Islands (restaurant)

28.2% are female, 71.8% are male, average age 32.6.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Islands (restaurant) audience in Germany
MetricValue
Female28.2%
Male71.8%
Average age32.6
Estimated audience size942,303
Fig. 03

Age distribution

Ø 32.6
average years
Age distribution of the Islands (restaurant) audience in Germany
Age bracketShare%
16-1934%
20-2922%
30-3923%
40-4917%
50+4%
Fig. 04

Worldwide distribution

14.8%

of the worldwide Islands (restaurant) audience comes from Germany.

Worldwide audience distribution share by country for Islands (restaurant)
CountryShare
United States24.7%
Germany14.8%
Switzerland6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Islands (restaurant) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Islands (restaurant) customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.11×
02Bayern~200K1.10×
03Schleswig-Holstein~40K1.10×
04Hamburg~20K1.09×
05Hessen~70K1.05×
06Nordrhein-Westfalen~200K1.04×
07Niedersachsen~90K1.04×
08Rheinland-Pfalz~50K1.03×
09Brandenburg~30K1.02×
10Sachsen~50K1.00×
11Thüringen~20K0.96×
12Berlin~40K0.95×
13Bremen~7K0.93×
14Mecklenburg-Vorpommern~20K0.90×
15Saarland~10K0.86×
16Sachsen-Anhalt~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Islands (restaurant), Germany
0.85×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Islands (restaurant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Islands (restaurant) audience
#·InterestCategoryAffinity×
01PostmatesFood & Beverages232.72×
02Moulin Rouge!Movies & TV125.89×
03Blanca SuárezMovies & TV100.75×
04Jamba JuiceFood & Beverages99.64×
05Del TacoFood & Beverages61.40×
06Colin FirthMovies & TV39.85×
07Lunch boxHome & Garden23.45×
08Scandal (TV series)Movies & TV20.00×
09ABB GroupTechnology & Electronics20.00×
10Bonnie WrightMovies & TV20.00×
11Shake ShackFood & Beverages20.00×
12Chipotle Mexican GrillFood & Beverages20.00×
13Peter DinklageMovies & TV17.10×
14The Crown (TV series)Movies & TV16.18×
15KombuchaFood & Beverages14.36×
16Martini (vermouth)Food & Beverages12.44×
17chefkoch.deFood & Beverages11.53×
18Kevin CostnerMovies & TV10.56×
19AnthropologieShopping8.86×
20Downton AbbeyMovies & TV6.90×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Islands (restaurant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Islands (restaurant) audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.72×
Quality AwarenessPREMIUM1.67×
SustainabilityBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Islands (restaurant) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
PatriotismCONSERVATISM0.79×
Price SensitivityPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Islands (restaurant)'s target market in Germany?

Islands (restaurant)'s target market in Germany covers an estimated 942,303 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Islands (restaurant) customers?

28.2% of the Islands (restaurant) audience are female, 71.8% are male, with an average age of 32.6 years.

03

Which brands do Islands (restaurant) fans like most?

Islands (restaurant) fans show strongest brand affinity for Moulin Rouge! (125.89×), Postmates (232.72×), and Colin Firth (39.85×) over the country average.

04

Where do Islands (restaurant) fans live in Germany?

Islands (restaurant) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Islands (restaurant) fans also like?

Beyond Islands (restaurant) itself, the audience over-indexes on Postmates (232.72×), Colin Firth (39.85×), Blanca Suárez (100.75×), and Jamba Juice (99.64×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Germany

See Islands (restaurant) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Islands (restaurant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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