Rascasse Audience Intelligence

Martini (vermouth) Target Market in Germany

A data profile of the people who buy, follow and care about Martini (vermouth) in Germany — modelled from more than twelve digital signal sources. Martini (vermouth) has an estimated audience of 500,430 people in Germany.

#12among Spirits in Germany#1525among Brand in Germany#566in Food & Beverages

The average Martini (vermouth) fan in Germany is 40.5 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Oasis (drink), Zoom!, Giorgia Meloni, with strongest over-indexing on Oasis (drink) (59.24× the country average).

Demographically, the Martini (vermouth) audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Martini (vermouth) fan in Germany is balanced, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for Oasis (drink).

Category: Food & Beverages · Type: Brand · Subtype: Spirits

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Martini (vermouth) profile in Germany.

Audience size
500K
in Germany
Gender
51.2%♀
48.8% male
Age
40.5
average years
Country rank
#11736
Brand in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Martini (vermouth)

51.2% are female, 48.8% are male, average age 40.5.

Fig. 02

Gender split

51.2%
Female
48.8%
Male
Demographic split for Martini (vermouth) audience in Germany
MetricValue
Female51.2%
Male48.8%
Average age40.5
Estimated audience size500,430
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Martini (vermouth) audience in Germany
Age bracketShare%
16-199%
20-2928%
30-3921%
40-4922%
50+19%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Martini (vermouth) audience comes from Germany.

Worldwide audience distribution share by country for Martini (vermouth)
CountryShare
United States16.9%
Italy7.4%
Germany6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Martini (vermouth) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Martini (vermouth) customers by region in Germany
#RegionReachAffinity×
01Saarland~10K2.23×
02Hamburg~10K1.11×
03Nordrhein-Westfalen~100K1.08×
04Thüringen~10K1.07×
05Bayern~90K1.05×
06Hessen~40K0.99×
07Baden-Württemberg~70K0.98×
08Niedersachsen~50K0.98×
09Berlin~20K0.97×
10Sachsen~20K0.92×
11Mecklenburg-Vorpommern~8K0.85×
12Bremen~3K0.80×
13Sachsen-Anhalt~10K0.79×
14Schleswig-Holstein~10K0.78×
15Brandenburg~10K0.77×
16Rheinland-Pfalz~20K0.72×
Fig. 06

Affinity by region

Affinity by region — Martini (vermouth), Germany
0.72×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Martini (vermouth) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Martini (vermouth) audience
#·InterestCategoryAffinity×
01EristoffFood & Beverages66.27×
02Oasis (drink)Food & Beverages59.24×
03Bloody Mary (cocktail)Food & Beverages43.56×
04Smoking (rolling paper)Home & Garden34.49×
05Cancer (constellation)Health28.07×
06SakeFood & Beverages24.47×
07VermouthFood & Beverages23.91×
08Giorgia MeloniPolitics & Society21.00×
09Zoom!Business & Career18.97×
10Espresso MartiniFood & Beverages18.52×
11Exit (festival)Music & Radio18.47×
12Malibu RumFood & Beverages16.39×
13Tattoo removalFashion & Accessoires14.70×
14Belvedere (vodka)Food & Beverages12.64×
15Islands (restaurant)Food & Beverages12.44×
16PleitetickerNews5.53×
17Achse des GutenNews4.36×
18BeautyBeauty & Wellness2.16×
19DesignHome & Garden2.11×
20Online shoppingShopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Martini (vermouth) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Martini (vermouth) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL2.96×
IndulgenceJOY1.78×
Social Media UsageJOY1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Martini (vermouth) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL1.11×
IndividualismJOY1.12×
Urban LifestyleOPEN1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Martini (vermouth)'s target market in Germany?

Martini (vermouth)'s target market in Germany covers an estimated 500,430 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Martini (vermouth) customers?

51.2% of the Martini (vermouth) audience are female, 48.8% are male, with an average age of 40.5 years.

03

Which brands do Martini (vermouth) fans like most?

Martini (vermouth) fans show strongest brand affinity for Oasis (drink) (59.24×), Zoom! (18.97×), and Giorgia Meloni (21×) over the country average.

04

Where do Martini (vermouth) fans live in Germany?

Martini (vermouth) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Martini (vermouth) fans also like?

Beyond Martini (vermouth) itself, the audience over-indexes on Zoom! (18.97×), Giorgia Meloni (21×), Espresso Martini (18.52×), and Exit (festival) (18.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Spirits audiences in Germany

See Martini (vermouth) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Martini (vermouth). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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