Exit (festival) Audience in Germany
Exit (festival) has an estimated audience of 836,033 people in Germany. 47.1% are female, 52.9% are male, average age 43.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Ministry of Sound, Patti Smith, Belvedere (vodka), Amsterdam Dance Event, Western Union.
The average Exit (festival) fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Ministry of Sound, Patti Smith, Belvedere (vodka), with strongest over-indexing on Ministry of Sound (49.32× the country average). Demographically, the Exit (festival) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Event · Subtype: Music festival
Demographics of Exit (festival) fans
| Metric | Value |
|---|---|
| Female | 47.1% |
| Male | 52.9% |
| Average age | 43.1 |
| Estimated audience size | 836,033 |
Audience persona
The typical Exit (festival) fan in Germany is balanced, around 43.1 years old, with strong Patriotism tendencies and a notable affinity for Ministry of Sound.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 201,590 | 1.1× |
| Bayern | 160,034 | 1.19× |
| Baden-Württemberg | 115,636 | 1.01× |
| Niedersachsen | 89,047 | 1.1× |
| Hessen | 75,980 | 1.19× |
| Berlin | 44,830 | 1.2× |
| Sachsen | 42,949 | 1.05× |
| Rheinland-Pfalz | 41,214 | 0.98× |
| Schleswig-Holstein | 31,306 | 1.04× |
| Brandenburg | 23,979 | 0.92× |
| Hamburg | 21,458 | 1.14× |
| Thüringen | 17,315 | 0.81× |
| Sachsen-Anhalt | 17,303 | 0.8× |
| Mecklenburg-Vorpommern | 12,977 | 0.81× |
| Saarland | 7,221 | 0.7× |
| Bremen | 6,764 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ministry of Sound | 49.32× | Music & Radio |
| Patti Smith | 30.26× | Music & Radio |
| Belvedere (vodka) | 18.81× | Food & Beverages |
| Amsterdam Dance Event | 21.08× | Music & Radio |
| Western Union | 5.77× | Business & Career |
| Mysteryland | 36.03× | Music & Radio |
| Sziget Festival | 23.54× | Music & Radio |
| Tennessee whiskey | 9.42× | Food & Beverages |
| Winona Ryder | 6.57× | Movies & TV |
| Satire | 4.95× | Literature |
| House music | 3.11× | Music & Radio |
| Casablanca | 10.81× | Travel & Leisure |
| Martini (vermouth) | 13.53× | Food & Beverages |
| German television comedy | 5.77× | Movies & TV |
| American folk music | 7.25× | Music & Radio |
| Markus Lanz | 3.15× | Movies & TV |
| Biomedical engineering | 6.62× | Business & Career |
| American Music Award | 12.45× | Music & Radio |
| Real property | 3.73× | Home & Garden |
| Freeware | 2.19× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.22 |
| Pet Ownership | JOY | 1.2 |
| Sustainability | BALANCE | 1.18 |
| Sports Activity | POWER | 1.15 |
| Tradition | CONSERVATISM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.0% |
| Brazil | 9.0% |
| Japan | 7.9% |
See Exit (festival) audiences in other countries
More Music festival audiences in Germany
- Eurovision Song Contest (3,766,576)
- Rock am Ring (1,639,833)
- Wacken Open Air (1,467,256)
- Lollapalooza (1,266,723)
- Rock im Park (1,223,855)
Frequently asked questions
How many fans does Exit (festival) have in Germany?
Exit (festival) has an estimated audience of 836,033 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Exit (festival) fans?
47.1% of Exit (festival) fans are female, 52.9% are male, with an average age of 43.1 years.
Which brands do Exit (festival) fans like most?
Exit (festival) fans show strongest brand affinity for Ministry of Sound (49.32×), Patti Smith (30.26×), and Belvedere (vodka) (18.81×) over the country average.
Where do Exit (festival) fans live in Germany?
Exit (festival) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 201,590), Bayern (reach 160,034), and Baden-Württemberg (reach 115,636). These three regions account for the largest share of the active audience.
What other brands do Exit (festival) fans also like?
Beyond Exit (festival) itself, the audience over-indexes on Patti Smith (30.26×), Belvedere (vodka) (18.81×), Amsterdam Dance Event (21.08×), and Western Union (5.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Exit (festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.