Rascasse Audience Intelligence

Exit (festival) Audience in Germany

A data profile of the people who buy, follow and care about Exit (festival) in Germany — modelled from more than twelve digital signal sources. Exit (festival) has an estimated audience of 835,929 people in Germany.

#7among Music festival in Germany#98among Event in Germany#772in Music & Radio

The average Exit (festival) fan in Germany is 43.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Patti Smith, Belvedere (vodka), Martini (vermouth), with strongest over-indexing on Patti Smith (31.02× the country average).

Demographically, the Exit (festival) audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Exit (festival) fan in Germany is balanced, around 43.1 years old, with strong Need for Security tendencies and a notable affinity for Patti Smith.

Category: Music & Radio · Type: Event · Subtype: Music festival

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Exit (festival) profile in Germany.

Audience size
836K
in Germany
Gender
47.1%♀
52.9% male
Age
43.1
average years
Country rank
#7591
Event in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Exit (festival) fans

47.1% are female, 52.9% are male, average age 43.1.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Exit (festival) audience in Germany
MetricValue
Female47.1%
Male52.9%
Average age43.1
Estimated audience size835,929
Fig. 03

Age distribution

Ø 43.1
average years
Age distribution of the Exit (festival) audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3922%
40-4927%
50+25%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Exit (festival) audience comes from Germany.

Worldwide audience distribution share by country for Exit (festival)
CountryShare
United States33.9%
Brazil9.0%
Japan7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Exit (festival) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Exit (festival) fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~70K1.16×
02Bayern~200K1.15×
03Berlin~40K1.14×
04Hamburg~20K1.09×
05Nordrhein-Westfalen~200K1.08×
06Niedersachsen~90K1.08×
07Schleswig-Holstein~30K1.04×
08Sachsen~40K1.02×
09Rheinland-Pfalz~40K1.01×
10Baden-Württemberg~100K1.00×
11Bremen~7K0.99×
12Brandenburg~20K0.93×
13Mecklenburg-Vorpommern~10K0.88×
14Thüringen~20K0.87×
15Sachsen-Anhalt~20K0.85×
16Saarland~8K0.82×
Fig. 06

Affinity by region

Affinity by region — Exit (festival), Germany
0.82×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Exit (festival) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Exit (festival) audience
#·InterestCategoryAffinity×
01MysterylandMusic & Radio39.35×
02Mos DefMusic & Radio33.50×
03Patti SmithMusic & Radio31.02×
04LL Cool JMusic & Radio27.56×
05Ministry of SoundMusic & Radio24.98×
06Sziget FestivalMusic & Radio24.03×
07Lil' KimMusic & Radio19.27×
08Martini (vermouth)Food & Beverages18.47×
09Belvedere (vodka)Food & Beverages14.74×
10Amsterdam Dance EventMusic & Radio12.38×
11Oettinger BeerFood & Beverages12.22×
12Simon & GarfunkelMusic & Radio11.79×
13American Music AwardMusic & Radio10.24×
14Tennessee whiskeyFood & Beverages10.11×
15Biomedical engineeringBusiness & Career8.98×
16David GilmourMusic & Radio7.09×
17American folk musicMusic & Radio5.26×
18Freddie MercuryMusic & Radio3.88×
19Western UnionBusiness & Career3.05×
20VolunteeringPolitics & Society2.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Exit (festival) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Exit (festival) audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.37×
SpiritualityBALANCE1.22×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Exit (festival) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Design AffinityPREMIUM0.77×
Sports ActivityPOWER0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Exit (festival) have in Germany?

Exit (festival) has an estimated audience of 835,929 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Exit (festival) fans?

47.1% of Exit (festival) fans are female, 52.9% are male, with an average age of 43.1 years.

03

Which brands do Exit (festival) fans like most?

Exit (festival) fans show strongest brand affinity for Patti Smith (31.02×), Belvedere (vodka) (14.74×), and Martini (vermouth) (18.47×) over the country average.

04

Where do Exit (festival) fans live in Germany?

Exit (festival) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Exit (festival) fans also like?

Beyond Exit (festival) itself, the audience over-indexes on Belvedere (vodka) (14.74×), Martini (vermouth) (18.47×), Mysteryland (39.35×), and Ministry of Sound (24.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music festival audiences in Germany

See Exit (festival) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Exit (festival). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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