Achse des Guten Audience in Germany
A data profile of the people who buy, follow and care about Achse des Guten in Germany — modelled from more than twelve digital signal sources. Achse des Guten has an estimated audience of 5,880,827 people in Germany.
The average Achse des Guten fan in Germany is 42.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen.
Top brand affinities include Freedom of speech, Tagesschau, Junge Freiheit, with strongest over-indexing on Freedom of speech (30.13× the country average).
Demographically, the Achse des Guten audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Achse des Guten fan in Germany is balanced, around 42.9 years old, with strong Spirituality tendencies and a notable affinity for Freedom of speech.
At a glance
The key figures that characterise the Achse des Guten profile in Germany.
Search interest · 12-month trend
Audience demographics of Achse des Guten
51.9% are female, 48.1% are male, average age 42.9.
Gender split
| Metric | Value |
|---|---|
| Female | 51.9% |
| Male | 48.1% |
| Average age | 42.9 |
| Estimated audience size | 5,880,827 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 27% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Achse des Guten audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 93.6% |
| Austria | 2.0% |
| Switzerland | 1.4% |
Geography
Where the Achse des Guten audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~700K | 2.46× | |
| 02 | Mecklenburg-Vorpommern | ~200K | 1.57× | |
| 03 | Thüringen | ~200K | 1.46× | |
| 04 | Brandenburg | ~200K | 1.36× | |
| 05 | Sachsen-Anhalt | ~200K | 1.18× | |
| 06 | Berlin | ~300K | 1.07× | |
| 07 | Baden-Württemberg | ~700K | 0.83× | |
| 08 | Schleswig-Holstein | ~200K | 0.81× | |
| 09 | Bayern | ~800K | 0.80× | |
| 10 | Rheinland-Pfalz | ~200K | 0.72× | |
| 11 | Hamburg | ~90K | 0.68× | |
| 12 | Hessen | ~300K | 0.67× | |
| 13 | Saarland | ~50K | 0.67× | |
| 14 | Nordrhein-Westfalen | ~900K | 0.66× | |
| 15 | Niedersachsen | ~400K | 0.66× | |
| 16 | Bremen | ~30K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Achse des Guten audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Freedom of speech | Politics & Society | 30.13× | ||
| 02 | Freedom Party of Austria | Politics & Society | 22.95× | ||
| 03 | Bild am Sonntag | News | 22.16× | ||
| 04 | Freedom of thought | Politics & Society | 13.98× | ||
| 05 | Christina Applegate | Movies & TV | 10.45× | ||
| 06 | Junge Freiheit | News | 6.87× | ||
| 07 | Love Actually | Movies & TV | 6.83× | ||
| 08 | Jutarnji list | News | 6.44× | ||
| 09 | Moodle | Technology & Electronics | 5.82× | ||
| 10 | Solidarity | Politics & Society | 5.80× | ||
| 11 | Sahra Wagenknecht | Politics & Society | 5.63× | ||
| 12 | Telegram | Internet & Social Media | 5.11× | ||
| 13 | Robert Redford | Movies & TV | 4.92× | ||
| 14 | Markus Lanz | Movies & TV | 4.06× | ||
| 15 | Activism | Politics & Society | 3.86× | ||
| 16 | Tagesschau | Movies & TV | 3.46× | ||
| 17 | Focus | News | 3.20× | ||
| 18 | Hugendubel | Shopping | 2.79× | ||
| 19 | TikTok | Internet & Social Media | 2.26× | ||
| 20 | Nature | Home & Garden | 1.97× |
Personality of the Achse des Guten audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.89× | |
| Community Orientation | OPEN | 1.72× | |
| Individualism | JOY | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.77× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Design Affinity | PREMIUM | 0.85× |
Frequently asked questions
How many fans does Achse des Guten have in Germany?
Achse des Guten has an estimated audience of 5,880,827 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Achse des Guten fans?
51.9% of Achse des Guten fans are female, 48.1% are male, with an average age of 42.9 years.
Which brands do Achse des Guten fans like most?
Achse des Guten fans show strongest brand affinity for Freedom of speech (30.13×), Tagesschau (3.46×), and Junge Freiheit (6.87×) over the country average.
Where do Achse des Guten fans live in Germany?
Achse des Guten fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~800K), and Sachsen (reach ~700K). These three regions account for the largest share of the active audience.
What other brands do Achse des Guten fans also like?
Beyond Achse des Guten itself, the audience over-indexes on Tagesschau (3.46×), Junge Freiheit (6.87×), Freedom Party of Austria (22.95×), and Telegram (5.11×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Achse des Guten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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