Achse des Guten Audience in Germany
Achse des Guten has an estimated audience of 5,363,280 people in Germany. 54.9% are female, 45.1% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Unique Gifts, Motion Picture Association of America, Loincloth, Israel, KLIX (AM).
The average Achse des Guten fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Unique Gifts, Motion Picture Association of America, Loincloth, with strongest over-indexing on Unique Gifts (2.28× the country average). Demographically, the Achse des Guten audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as LGBTQ+ Identity, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine
Demographics of Achse des Guten fans
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 41.3 |
| Estimated audience size | 5,363,280 |
Audience persona
The typical Achse des Guten fan in Germany is balanced, around 41.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Unique Gifts.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 789,971 | 0.67× |
| Bayern | 689,471 | 0.8× |
| Sachsen | 660,776 | 2.51× |
| Baden-Württemberg | 601,361 | 0.82× |
| Niedersachsen | 342,430 | 0.66× |
| Hessen | 285,066 | 0.7× |
| Berlin | 278,350 | 1.16× |
| Brandenburg | 220,318 | 1.32× |
| Thüringen | 203,965 | 1.49× |
| Rheinland-Pfalz | 189,251 | 0.7× |
| Sachsen-Anhalt | 160,134 | 1.15× |
| Schleswig-Holstein | 157,319 | 0.82× |
| Mecklenburg-Vorpommern | 153,509 | 1.5× |
| Hamburg | 84,252 | 0.7× |
| Saarland | 35,365 | 0.54× |
| Bremen | 20,918 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Unique Gifts | 2.28× | Shopping |
| Motion Picture Association of America | 12.27× | Movies & TV |
| Loincloth | 4.38× | Fashion & Accessoires |
| Israel | 2.46× | Travel & Leisure |
| KLIX (AM) | 2.62× | Music & Radio |
| Stradivarius | 1.61× | Shopping |
| Nuts (film) | 4.04× | Movies & TV |
| Goon | 5.24× | Movies & TV |
| Corfu (regional unit) | 2.4× | Travel & Leisure |
| Parma | 4.04× | Travel & Leisure |
| South Asian cuisine | 4.91× | Food & Beverages |
| Home Delivery | 1.73× | Food & Beverages |
| Faun (band) | 2.54× | Music & Radio |
| Theocracy | 5.33× | Music & Radio |
| Volvo V60 | 2.31× | Cars & Mobility |
| Hudson, New York | 2.74× | Travel & Leisure |
| Emperor Entertainment Group | 1.73× | Business & Career |
| Keeper (password manager) | 1.94× | Technology & Electronics |
| Stockholm School of Economics | 6.64× | Business & Career |
| Figure painting (hobby) | 1.8× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.75 |
| Pet Ownership | JOY | 1.47 |
| Patriotism | CONSERVATISM | 1.37 |
| Tradition | CONSERVATISM | 1.35 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Community Orientation | OPEN | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.1% |
| Austria | 2.4% |
| Switzerland | 1.5% |
See Achse des Guten audiences in other countries
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Frequently asked questions
How many fans does Achse des Guten have in Germany?
Achse des Guten has an estimated audience of 5,363,280 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Achse des Guten fans?
54.9% of Achse des Guten fans are female, 45.1% are male, with an average age of 41.3 years.
Which brands do Achse des Guten fans like most?
Achse des Guten fans show strongest brand affinity for Unique Gifts (2.28×), Motion Picture Association of America (12.27×), and Loincloth (4.38×) over the country average.
Where do Achse des Guten fans live in Germany?
Achse des Guten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 789,971), Bayern (reach 689,471), and Sachsen (reach 660,776). These three regions account for the largest share of the active audience.
What other brands do Achse des Guten fans also like?
Beyond Achse des Guten itself, the audience over-indexes on Motion Picture Association of America (12.27×), Loincloth (4.38×), Israel (2.46×), and KLIX (AM) (2.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Achse des Guten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.