Smoking (rolling paper) Audience in Germany
Smoking (rolling paper) has an estimated audience of 244,149 people in Germany. 72.8% are female, 27.2% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vaporwave, Sake, Charlie Hunnam, Vacation rental, Misha Collins.
The average Smoking (rolling paper) fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vaporwave, Sake, Charlie Hunnam, with strongest over-indexing on Vaporwave (235.87× the country average). Demographically, the Smoking (rolling paper) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Smoking (rolling paper) fans
| Metric | Value |
|---|---|
| Female | 72.8% |
| Male | 27.2% |
| Average age | 39.1 |
| Estimated audience size | 244,149 |
Audience persona
The typical Smoking (rolling paper) fan in Germany is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Vaporwave.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,870 | 1.12× |
| Bayern | 44,585 | 1.14× |
| Baden-Württemberg | 30,703 | 0.92× |
| Hessen | 24,933 | 1.34× |
| Niedersachsen | 24,021 | 1.01× |
| Berlin | 12,791 | 1.17× |
| Rheinland-Pfalz | 10,620 | 0.87× |
| Sachsen | 10,314 | 0.86× |
| Schleswig-Holstein | 7,869 | 0.9× |
| Hamburg | 7,563 | 1.37× |
| Brandenburg | 5,955 | 0.79× |
| Thüringen | 4,756 | 0.76× |
| Sachsen-Anhalt | 4,752 | 0.75× |
| Mecklenburg-Vorpommern | 3,435 | 0.74× |
| Bremen | 3,092 | 1.48× |
| Saarland | 2,343 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vaporwave | 235.87× | Music & Radio |
| Sake | 56.12× | Food & Beverages |
| Charlie Hunnam | 20× | Movies & TV |
| Vacation rental | 12.15× | Travel & Leisure |
| Misha Collins | 55.62× | Movies & TV |
| Inuyasha | 21.84× | Literature |
| Cardcaptor Sakura | 41.86× | Literature |
| Martini (vermouth) | 21.56× | Food & Beverages |
| Juliette Lewis | 20× | Movies & TV |
| Greta Gerwig | 38.19× | Movies & TV |
| Ozarks | 20× | Movies & TV |
| Powerade | 32.11× | Food & Beverages |
| Final Fantasy | 11.43× | Games |
| TikTok | 2.82× | Internet & Social Media |
| Mila Kunis | 12.52× | Movies & TV |
| Jared Padalecki | 17.16× | Movies & TV |
| Dan Stevens | 20× | Movies & TV |
| Mark Harmon | 20× | Movies & TV |
| Herbal Essences | 38.17× | Beauty & Wellness |
| Merck & Co. | 24.34× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.42 |
| Social Media Usage | JOY | 1.31 |
| Tradition | CONSERVATISM | 1.28 |
| Sustainability | BALANCE | 1.27 |
| LGBTQ+ Identity | OPEN | 1.24 |
| Urban Lifestyle | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Poland | 13.1% |
| Japan | 9.8% |
See Smoking (rolling paper) audiences in other countries
- Smoking (rolling paper) — United States
- Smoking (rolling paper) — United Kingdom
- Smoking (rolling paper) — France
- Smoking (rolling paper) — Italy
- Smoking (rolling paper) — Spain
- Smoking (rolling paper) — Brazil
- Smoking (rolling paper) — Japan
- Smoking (rolling paper) — South Korea
- Smoking (rolling paper) — India
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Smoking (rolling paper) have in Germany?
Smoking (rolling paper) has an estimated audience of 244,149 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Smoking (rolling paper) fans?
72.8% of Smoking (rolling paper) fans are female, 27.2% are male, with an average age of 39.1 years.
Which brands do Smoking (rolling paper) fans like most?
Smoking (rolling paper) fans show strongest brand affinity for Vaporwave (235.87×), Sake (56.12×), and Charlie Hunnam (20×) over the country average.
Where do Smoking (rolling paper) fans live in Germany?
Smoking (rolling paper) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,870), Bayern (reach 44,585), and Baden-Württemberg (reach 30,703). These three regions account for the largest share of the active audience.
What other brands do Smoking (rolling paper) fans also like?
Beyond Smoking (rolling paper) itself, the audience over-indexes on Sake (56.12×), Charlie Hunnam (20×), Vacation rental (12.15×), and Misha Collins (55.62×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Smoking (rolling paper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.