Rascasse Audience Intelligence

Smoking (rolling paper) Target Market in Germany

A data profile of the people who buy, follow and care about Smoking (rolling paper) in Germany — modelled from more than twelve digital signal sources. Smoking (rolling paper) has an estimated audience of 238,405 people in Germany.

#2572among Brand in Germany#957in Home & Garden

The average Smoking (rolling paper) fan in Germany is 39.1 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vaporwave, Final Fantasy, Charlie Hunnam, with strongest over-indexing on Vaporwave (227.19× the country average).

Demographically, the Smoking (rolling paper) audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Extroversion, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Smoking (rolling paper) fan in Germany is more female, around 39.1 years old, with strong Extroversion tendencies and a notable affinity for Vaporwave.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smoking (rolling paper) profile in Germany.

Audience size
238K
in Germany
Gender
72.8%♀
27.2% male
Age
39.1
average years
Country rank
#20287
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Smoking (rolling paper)

72.8% are female, 27.2% are male, average age 39.1.

Fig. 02

Gender split

72.8%
Female
27.2%
Male
Demographic split for Smoking (rolling paper) audience in Germany
MetricValue
Female72.8%
Male27.2%
Average age39.1
Estimated audience size238,405
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the Smoking (rolling paper) audience in Germany
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4930%
50+14%
Fig. 04

Worldwide distribution

2.9%

of the worldwide Smoking (rolling paper) audience comes from Germany.

Worldwide audience distribution share by country for Smoking (rolling paper)
CountryShare
United States19.5%
Poland13.5%
Japan10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smoking (rolling paper) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Smoking (rolling paper) customers by region in Germany
#RegionReachAffinity×
01Bremen~3K1.50×
02Hamburg~7K1.33×
03Hessen~20K1.30×
04Bayern~40K1.12×
05Berlin~10K1.12×
06Nordrhein-Westfalen~60K1.10×
07Niedersachsen~20K1.01×
08Baden-Württemberg~30K0.92×
09Schleswig-Holstein~8K0.90×
10Rheinland-Pfalz~10K0.87×
11Sachsen~10K0.86×
12Saarland~3K0.83×
13Brandenburg~6K0.81×
14Thüringen~5K0.80×
15Sachsen-Anhalt~5K0.78×
16Mecklenburg-Vorpommern~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Smoking (rolling paper), Germany
0.77×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smoking (rolling paper) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smoking (rolling paper) audience
#·InterestCategoryAffinity×
01VaporwaveMusic & Radio227.19×
02SakeFood & Beverages52.69×
03Nose piercingFashion & Accessoires44.66×
04Misha CollinsMovies & TV40.58×
05Greta GerwigMovies & TV36.63×
06Martini (vermouth)Food & Beverages34.49×
07Final FantasyGames30.68×
08Merck & Co.Health30.34×
09Blue Bloods (TV series)Movies & TV27.93×
10Camel (cigarette)Food & Beverages24.03×
11Charlie HunnamMovies & TV20.00×
12Jared PadaleckiMovies & TV20.00×
13Juliette LewisMovies & TV20.00×
14OzarksMovies & TV20.00×
15Mark HarmonMovies & TV20.00×
16Dan StevensMovies & TV20.00×
17Steve McQueenMovies & TV20.00×
18Bill GatesBusiness & Career17.93×
19Mila KunisMovies & TV14.45×
20TikTokInternet & Social Media4.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smoking (rolling paper) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smoking (rolling paper) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.77×
SpiritualityBALANCE1.33×
MindfulnessBALANCE1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smoking (rolling paper) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.87×
Sports ActivityPOWER0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Smoking (rolling paper)'s target market in Germany?

Smoking (rolling paper)'s target market in Germany covers an estimated 238,405 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Smoking (rolling paper) customers?

72.8% of the Smoking (rolling paper) audience are female, 27.2% are male, with an average age of 39.1 years.

03

Which brands do Smoking (rolling paper) fans like most?

Smoking (rolling paper) fans show strongest brand affinity for Vaporwave (227.19×), Final Fantasy (30.68×), and Charlie Hunnam (20×) over the country average.

04

Where do Smoking (rolling paper) fans live in Germany?

Smoking (rolling paper) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Smoking (rolling paper) fans also like?

Beyond Smoking (rolling paper) itself, the audience over-indexes on Final Fantasy (30.68×), Charlie Hunnam (20×), Sake (52.69×), and Martini (vermouth) (34.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Smoking (rolling paper) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Smoking (rolling paper). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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