Rascasse Audience Intelligence

Steve McQueen Audience in Germany

A data profile of the people who buy, follow and care about Steve McQueen in Germany — modelled from more than twelve digital signal sources. Steve McQueen has an estimated audience of 456,472 people in Germany.

#835among Actor Actress or TV Star in Germany#2464among Person in Germany#2021in Movies & TV

The average Steve McQueen fan in Germany is 35.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include James Dean, David Lynch, Paul Thomas Anderson, with strongest over-indexing on James Dean (197.81× the country average).

Demographically, the Steve McQueen audience skews more male with an average age of 35.7, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Steve McQueen fan in Germany is more male, around 35.7 years old, with strong Individualism tendencies and a notable affinity for James Dean.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steve McQueen profile in Germany.

Audience size
456K
in Germany
Gender
26.1%♀
73.9% male
Age
35.7
average years
Country rank
#12618
Person in Germany
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steve McQueen fans

26.1% are female, 73.9% are male, average age 35.7.

Fig. 02

Gender split

26.1%
Female
73.9%
Male
Demographic split for Steve McQueen audience in Germany
MetricValue
Female26.1%
Male73.9%
Average age35.7
Estimated audience size456,472
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the Steve McQueen audience in Germany
Age bracketShare%
16-1933%
20-2914%
30-3920%
40-4918%
50+15%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Steve McQueen audience comes from Germany.

Worldwide audience distribution share by country for Steve McQueen
CountryShare
United States30.1%
United Kingdom12.3%
France10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steve McQueen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Steve McQueen fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~10K1.16×
02Berlin~20K1.10×
03Schleswig-Holstein~20K1.06×
04Brandenburg~10K1.03×
05Hamburg~10K1.01×
06Saarland~6K1.01×
07Rheinland-Pfalz~20K1.00×
08Sachsen-Anhalt~10K1.00×
09Mecklenburg-Vorpommern~9K1.00×
10Niedersachsen~40K0.98×
11Nordrhein-Westfalen~100K0.96×
12Bayern~70K0.96×
13Hessen~30K0.95×
14Sachsen~20K0.95×
15Bremen~4K0.93×
16Baden-Württemberg~60K0.91×
Fig. 06

Affinity by region

Affinity by region — Steve McQueen, Germany
0.91×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steve McQueen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steve McQueen audience
#·InterestCategoryAffinity×
01James DeanMovies & TV197.81×
02Noah BaumbachMovies & TV121.49×
03Richard LinklaterMovies & TV116.87×
04Denis VilleneuveMovies & TV116.52×
05Paul Thomas AndersonMovies & TV105.04×
06Greta GerwigMovies & TV99.76×
07David FincherMovies & TV93.59×
08Guillermo del ToroMovies & TV90.92×
09David LynchMovies & TV86.06×
10Sofia CoppolaMovies & TV84.56×
11Once upon a timeMovies & TV78.74×
12Vicky KriepsMovies & TV58.79×
13Colin FarrellMovies & TV55.39×
14Wes AndersonMovies & TV39.56×
15Quentin TarantinoMovies & TV35.03×
16Pedro PascalMovies & TV20.00×
17Ryan GoslingMovies & TV20.00×
18Heath LedgerMovies & TV20.00×
19OffspringHome & Garden16.18×
20BildNews8.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steve McQueen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steve McQueen audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.89×
PatriotismCONSERVATISM1.82×
Need for SecurityCONSERVATISM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steve McQueen audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.90×
MindfulnessBALANCE0.95×
SustainabilityBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steve McQueen have in Germany?

Steve McQueen has an estimated audience of 456,472 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Steve McQueen fans?

26.1% of Steve McQueen fans are female, 73.9% are male, with an average age of 35.7 years.

03

Which brands do Steve McQueen fans like most?

Steve McQueen fans show strongest brand affinity for James Dean (197.81×), David Lynch (86.06×), and Paul Thomas Anderson (105.04×) over the country average.

04

Where do Steve McQueen fans live in Germany?

Steve McQueen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Steve McQueen fans also like?

Beyond Steve McQueen itself, the audience over-indexes on David Lynch (86.06×), Paul Thomas Anderson (105.04×), Guillermo del Toro (90.92×), and Colin Farrell (55.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Steve McQueen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Steve McQueen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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